Data warehousing for e-business:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
2001
|
| Schriftenreihe: | Wiley computer publishing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 258 S. Ill. |
| ISBN: | 0471415790 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013774560 | ||
| 003 | DE-604 | ||
| 005 | 20021028 | ||
| 007 | t | ||
| 008 | 010618s2001 a||| |||| 00||| eng d | ||
| 020 | |a 0471415790 |9 0-471-41579-0 | ||
| 035 | |a (OCoLC)248201810 | ||
| 035 | |a (DE-599)BVBBV013774560 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-473 | ||
| 082 | 0 | |a 658.40380285574 | |
| 084 | |a QP 345 |0 (DE-625)141866: |2 rvk | ||
| 084 | |a 24,1 |2 ssgn | ||
| 245 | 1 | 0 | |a Data warehousing for e-business |c W. H. Inmon... |
| 264 | 1 | |a New York [u.a.] |b Wiley |c 2001 | |
| 300 | |a XIV, 258 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley computer publishing | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business |x Data processing | |
| 650 | 4 | |a Data warehousing | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Data-Warehouse-Konzept |0 (DE-588)4406462-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Data-Warehouse-Konzept |0 (DE-588)4406462-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Inmon, William H. |d 1945- |e Sonstige |0 (DE-588)113317662 |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009415680&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009415680 | ||
Datensatz im Suchindex
| _version_ | 1804128594963726336 |
|---|---|
| adam_text | Contents
Acknowledgments ix
Preface xi
Chapter 1 The Opportunities and Challenges of E Business 1^
From Physical to Electronic Markets 2
The Three Vs: Volume, Velocity, and Variety 3
Data Volumes 3
Data Velocity 4
Variety of Data Formats 6
E Business Channels 7
Business to Business (B2B): Centralized Exchanges and
Emerging Marketplaces 8
Business to Consumer (B2C): The Context of Consumption 9
Business to Employee (B2E) 11
The Impact of E Tailing 11
Connecting Customers with Their Transactions 13
Economics of E Business 14
Old versus New Economy 15
Impact of E Business on Economic Cycles 16
Distinguishing Transaction Cycles from Customer Life Cycles 18
Supporting Partner Relationship Management 19
Registries 21
Meeting the Challenge of the Current E Business Infrastructure 21
Infrastructure Opportunity: Warehouse to Web, and Back 23
Infrastructure Challenge: Web to Warehouse 24
The Financial View of Information 25
Project Spending, Corporate Investment 25
Summary 27
Chapter 2 The Corporate Information Factory and E Business 29
Components of the Corporate Information Factory 29
Defining the Web Environment 31
Putting It All Together 38
Defining E Business Architectural Requirements 39
Building the E Business Infrastructure 40
fiii l
Understanding Clickstream Data 43
Using Prior Site Information 48
Working with Operational Data Stores 48
Interpreting Information Using Metadata Transfer Languages 51
Enterprise Application Integration 53
Summarizing Languages 55
Understanding the CIF and E business Interface 55
Sending Transactions to the Operational Environment 58
Data Passing through the Granularity Manager 59
Data Passing through the ODS 61
Summary 65
Chapter 3 Building an Iterative E Business Infrastructure 67
Taking the Iterative Approach to Development 67
The Importance of Meta Data 68
Creating an Iterative Cycle 69
Implementing Your System Using a Methodology 70
Project Planning 73
Process Design 80
Deployment 83
Administration and Operation 84
Summary 88
Chapter 4 Identifying E Business Users 89
Identifying Internal User Groups 90
Analytical Users 90
End User Groups 93
Identifying External Users 96
Business Partners 96
Consumers 97
Communities 100
Procurement 105
Partnerships in the Supply Chain 105
Supporting All Users 106
Knowledge Management and the CIF 107
Summary 110
Chapter 5 Integrating E business and Corporate Data 111
Levels of Granularity HI
The Role of Data Models 112
Defining Data Models 113
Corporate Logical Data Model (Enterprise Data Model) 114
Data Warehouse and Data Mart Model 115
Web Site ODS Model H7
Corporate ODS Model li9
Relationship among the Models 121
Summary 123
Chapter 6 Performance in the E Business Environment 125
Building Performance from Day One 125
The Fundamentals of Performance 126
Transaction Processing and Performance 127
Simple Transactions 128
More Complex Transactions 129
Transaction Summary 130
Managing Web Site Performance 131
The ODS and Performance 131
Monitoring the Web Environment 133
High Performance Database Design Techniques 135
Indexing Data 136
Using Data Arrays 136
Merging Tables 137
Instituting Redundant Data 137
Aggregating Data 137
Splitting Transactions to Minimize I/O 137
Managing the Web Site Workday 139
Capacity Planning and Management 139
Managing High Volumes of Data 140
Data Marts and Performance 140
Network Performance 142
DBMS Technology and Performance 143
ETL Efficiency and Performance 144
Using the Granularity Manager and Snapshots to Improve Performance 145
Other Performance Enhancing Techniques 146
Moving Small Amounts of Data 147
Using Log Files 147
Generating Online Reports 147
Creating Rolling Summary Data Structures 148
Physically Collocating Data 149
Off Hours Processing 149
Repeat Queries 149
Presequence Transactions 150
Educating End Users to Improve Performance 150
Summary 150
Chapter 7 Data Storage Technologies for E Business 153
The Nature of Data Storage 153
Discrete versus Continuous Information 154
Persistence 154
Latency 156
Access 157
Storage Capacity and Performance 157
Caching 159
Conventional Disks 161
Ultra Dense Disks 162
Optical Storage 162
Near line Storage 163
The Fast Pace of Innovation in Storage Technology 164
The Storage Hierarchy 165
Building Storage Infrastructure 167
The Wireless Matrix 169
Summary 170
Chapter 8 Applications for E Business 171
Defining Analytical Applications 171
Classic Financial and Operational Reporting 172
Customer Centric Reporting 173
Product Centric Reporting 175
Transactional Analysis 177
Analyzing Information Only Web Sites 178
Internal Site Navigational Analysis 179
Site Hang Time: Establishing Site Efficiency Baseline 181
Content Based Internal Site Analysis 181
Visit versus Buy Analysis 182
Summary 183
Chapter 9 Exploration in E Commerce 185
Time 185
Operational Exploration 186
Classical Business Value and Exploration 187
The Importance of Approach 188
Constructing the Model 189
Defining the Target of Exploration 190
Defining the Approach Pattern 190
Initial Contacts and Linkage 193
Inferential Linkage 194
Ascertaining Customer Value in Exploration 196
Householding in e Business 197
Differential Address Linkage in Exploration 198
Summary 199
Chapter 10 Adapting to Changes in Your E Business 201
Branding Dilution and Loss 202
Requirements for E Business Agility 203
Mobilization 203
Responsiveness 204
Challenges to E Business Agility 206
The Incalculable Advantages of E Business Agility 206
Hallmarks of E Business Initiatives 207
Old Economy versus New Economy 208
Corporate Performance: Levels of Profitability 212
Relational Profitability 212
Enterprise Profitability 215
Managing Information Assets for Corporate Performance 216
Valuing Corporate Information Assets: The CIF Scorecard 217
Summary 218
Where Do We Go from Here 219
Glossary 221
Recommended Reading 245
Index 25_[
|
| any_adam_object | 1 |
| author_GND | (DE-588)113317662 |
| building | Verbundindex |
| bvnumber | BV013774560 |
| classification_rvk | QP 345 |
| ctrlnum | (OCoLC)248201810 (DE-599)BVBBV013774560 |
| dewey-full | 658.40380285574 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.40380285574 |
| dewey-search | 658.40380285574 |
| dewey-sort | 3658.40380285574 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01539nam a2200421 c 4500</leader><controlfield tag="001">BV013774560</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20021028 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010618s2001 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471415790</subfield><subfield code="9">0-471-41579-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)248201810</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013774560</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.40380285574</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 345</subfield><subfield code="0">(DE-625)141866:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">24,1</subfield><subfield code="2">ssgn</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Data warehousing for e-business</subfield><subfield code="c">W. H. Inmon...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 258 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley computer publishing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Datenverarbeitung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield><subfield code="x">Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Data warehousing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Data-Warehouse-Konzept</subfield><subfield code="0">(DE-588)4406462-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Data-Warehouse-Konzept</subfield><subfield code="0">(DE-588)4406462-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Inmon, William H.</subfield><subfield code="d">1945-</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)113317662</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009415680&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009415680</subfield></datafield></record></collection> |
| id | DE-604.BV013774560 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:51:44Z |
| institution | BVB |
| isbn | 0471415790 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009415680 |
| oclc_num | 248201810 |
| open_access_boolean | |
| owner | DE-739 DE-473 DE-BY-UBG |
| owner_facet | DE-739 DE-473 DE-BY-UBG |
| physical | XIV, 258 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley computer publishing |
| spelling | Data warehousing for e-business W. H. Inmon... New York [u.a.] Wiley 2001 XIV, 258 S. Ill. txt rdacontent n rdamedia nc rdacarrier Wiley computer publishing Datenverarbeitung Wirtschaft Business Data processing Data warehousing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Data-Warehouse-Konzept (DE-588)4406462-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Data-Warehouse-Konzept (DE-588)4406462-7 s DE-604 Inmon, William H. 1945- Sonstige (DE-588)113317662 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009415680&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Data warehousing for e-business Datenverarbeitung Wirtschaft Business Data processing Data warehousing Electronic Commerce (DE-588)4592128-3 gnd Data-Warehouse-Konzept (DE-588)4406462-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4406462-7 |
| title | Data warehousing for e-business |
| title_auth | Data warehousing for e-business |
| title_exact_search | Data warehousing for e-business |
| title_full | Data warehousing for e-business W. H. Inmon... |
| title_fullStr | Data warehousing for e-business W. H. Inmon... |
| title_full_unstemmed | Data warehousing for e-business W. H. Inmon... |
| title_short | Data warehousing for e-business |
| title_sort | data warehousing for e business |
| topic | Datenverarbeitung Wirtschaft Business Data processing Data warehousing Electronic Commerce (DE-588)4592128-3 gnd Data-Warehouse-Konzept (DE-588)4406462-7 gnd |
| topic_facet | Datenverarbeitung Wirtschaft Business Data processing Data warehousing Electronic Commerce Data-Warehouse-Konzept |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009415680&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT inmonwilliamh datawarehousingforebusiness |