Capri-Sonne: Faszination einer Weltmarke
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Frankfurt am Main
Frankfurter Allg. Buch
2001
|
| Ausgabe: | 1 Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 176 S. Ill. |
| ISBN: | 3898430367 |
Internformat
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| 650 | 4 | |a Geschichte | |
| 650 | 4 | |a Beverage industry |z Germany |x History | |
| 650 | 4 | |a Fruit juice industry |z Germany |x History | |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1816444210896699392 |
|---|---|
| adam_text |
INHALT
VORWORT
9
FASZINATIONCAPRI-SONNE
15
WILD
WELTWEIT:
DIE
UNTERNEHMENSGESCHICHTE
IM
UEBERBLICK
23
EINE
IDEE
WIRD
GEBOREN
29
PIONIERZEIT
35
ERSTE
ABENTEUER
UNTER
HEISSER
SONNE
43
AUF
DEM
WEG
ZUR
MODERNSTEN
TECHNIK
53
MIT
NEUER
MASCHINENGENERATION
IN
DIE
WELT
63
HERAUSFORDERUNG
MARKT
-
KAMPF
UM
DIE
MARKE
69
MARKETINGKONZEPTE
FUER
DEN
GUTEN
GESCHMACK
83
MIT
DEM
CHARISMA
DES
CHAMPIONS
95
GOING
GLOBAL
105
UNTERWEGS
RUND
UM
DEN
GLOBUS
123
IM
LAND
DER
AUFGEHENDEN
SONNE
141
GO
WEST
-
DIE
UEBERRASCHUNG
IN
DER
NEUEN
WELT
149
QUINTESSENZ
UND
FIRMENPHILOSOPHIE
161
CAPRI-SONNE:
EINE
CHRONOLOGISCHE
UEBERSICHT
169
CAPRI-SONNE
IN
DER
KUNST
174
DER
AUTOR
176 |
| any_adam_object | 1 |
| author | Wild, Hans-Peter 1941- |
| author_GND | (DE-588)123092590 |
| author_facet | Wild, Hans-Peter 1941- |
| author_role | aut |
| author_sort | Wild, Hans-Peter 1941- |
| author_variant | h p w hpw |
| building | Verbundindex |
| bvnumber | BV013767924 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9348 |
| callnumber-raw | HD9348.5.A23 |
| callnumber-search | HD9348.5.A23 |
| callnumber-sort | HD 49348.5 A23 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)49385350 (DE-599)BVBBV013767924 |
| discipline | Wirtschaftswissenschaften |
| edition | 1 Aufl. |
| format | Book |
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| geographic | Deutschland Germany History |
| geographic_facet | Deutschland Germany History |
| id | DE-604.BV013767924 |
| illustrated | Illustrated |
| indexdate | 2024-11-22T17:23:09Z |
| institution | BVB |
| isbn | 3898430367 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009411118 |
| oclc_num | 49385350 |
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| owner | DE-703 DE-1050 DE-12 |
| owner_facet | DE-703 DE-1050 DE-12 |
| physical | 176 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Frankfurter Allg. Buch |
| record_format | marc |
| spelling | Wild, Hans-Peter 1941- Verfasser (DE-588)123092590 aut Capri-Sonne Faszination einer Weltmarke Hans-Peter Wild 1 Aufl. Frankfurt am Main Frankfurter Allg. Buch 2001 176 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte Beverage industry Germany History Fruit juice industry Germany History Marke (DE-588)4074577-6 gnd rswk-swf Capri-Sonne Marke (DE-588)4646113-9 gnd rswk-swf Weltmarke (DE-588)4237386-4 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Deutschland Germany History Weltmarke (DE-588)4237386-4 s DE-604 Marke (DE-588)4074577-6 s Capri-Sonne Marke (DE-588)4646113-9 s Geschichte (DE-588)4020517-4 s DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009411118&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wild, Hans-Peter 1941- Capri-Sonne Faszination einer Weltmarke Geschichte Beverage industry Germany History Fruit juice industry Germany History Marke (DE-588)4074577-6 gnd Capri-Sonne Marke (DE-588)4646113-9 gnd Weltmarke (DE-588)4237386-4 gnd Geschichte (DE-588)4020517-4 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4646113-9 (DE-588)4237386-4 (DE-588)4020517-4 |
| title | Capri-Sonne Faszination einer Weltmarke |
| title_auth | Capri-Sonne Faszination einer Weltmarke |
| title_exact_search | Capri-Sonne Faszination einer Weltmarke |
| title_full | Capri-Sonne Faszination einer Weltmarke Hans-Peter Wild |
| title_fullStr | Capri-Sonne Faszination einer Weltmarke Hans-Peter Wild |
| title_full_unstemmed | Capri-Sonne Faszination einer Weltmarke Hans-Peter Wild |
| title_short | Capri-Sonne |
| title_sort | capri sonne faszination einer weltmarke |
| title_sub | Faszination einer Weltmarke |
| topic | Geschichte Beverage industry Germany History Fruit juice industry Germany History Marke (DE-588)4074577-6 gnd Capri-Sonne Marke (DE-588)4646113-9 gnd Weltmarke (DE-588)4237386-4 gnd Geschichte (DE-588)4020517-4 gnd |
| topic_facet | Geschichte Beverage industry Germany History Fruit juice industry Germany History Marke Capri-Sonne Marke Weltmarke Deutschland Germany History |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009411118&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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