From brand vision to brand evaluation: strategically building and sustaining brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth-Heinemann
2001
|
| Edition: | 1. publ. |
| Series: | Marketing
|
| Subjects: | |
| Physical Description: | XV, 293 S. Ill. |
| ISBN: | 0750646144 |
Staff View
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| id | DE-604.BV013766660 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:51:36Z |
| institution | BVB |
| isbn | 0750646144 |
| language | English |
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| publishDate | 2001 |
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| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony 1. publ. Oxford [u.a.] Butterworth-Heinemann 2001 XV, 293 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Handelsmerken gtt Merkartikelen gtt Productbeleid gtt Productontwikkeling gtt Brand name products Product management Trademarks Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | De Chernatony, Leslie From brand vision to brand evaluation strategically building and sustaining brands Handelsmerken gtt Merkartikelen gtt Productbeleid gtt Productontwikkeling gtt Brand name products Product management Trademarks Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | From brand vision to brand evaluation strategically building and sustaining brands |
| title_auth | From brand vision to brand evaluation strategically building and sustaining brands |
| title_exact_search | From brand vision to brand evaluation strategically building and sustaining brands |
| title_full | From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation strategically building and sustaining brands |
| title_sub | strategically building and sustaining brands |
| topic | Handelsmerken gtt Merkartikelen gtt Productbeleid gtt Productontwikkeling gtt Brand name products Product management Trademarks Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Handelsmerken Merkartikelen Productbeleid Productontwikkeling Brand name products Product management Trademarks Markenpolitik |
| work_keys_str_mv | AT dechernatonyleslie frombrandvisiontobrandevaluationstrategicallybuildingandsustainingbrands |