From brand vision to brand evaluation: strategically building and sustaining brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
2001
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Marketing
|
| Schlagworte: | |
| Beschreibung: | XV, 293 S. Ill. |
| ISBN: | 0750646144 |
Internformat
MARC
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| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 2001 | |
| 300 | |a XV, 293 S. |b Ill. | ||
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Datensatz im Suchindex
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| author | De Chernatony, Leslie |
| author_GND | (DE-588)129121797 |
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| dewey-search | 658.827 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV013766660 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:51:36Z |
| institution | BVB |
| isbn | 0750646144 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009410026 |
| oclc_num | 45828393 |
| open_access_boolean | |
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| owner_facet | DE-739 DE-Aug4 DE-11 |
| physical | XV, 293 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Marketing |
| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony 1. publ. Oxford [u.a.] Butterworth-Heinemann 2001 XV, 293 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Handelsmerken gtt Merkartikelen gtt Productbeleid gtt Productontwikkeling gtt Brand name products Product management Trademarks Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | De Chernatony, Leslie From brand vision to brand evaluation strategically building and sustaining brands Handelsmerken gtt Merkartikelen gtt Productbeleid gtt Productontwikkeling gtt Brand name products Product management Trademarks Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | From brand vision to brand evaluation strategically building and sustaining brands |
| title_auth | From brand vision to brand evaluation strategically building and sustaining brands |
| title_exact_search | From brand vision to brand evaluation strategically building and sustaining brands |
| title_full | From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation strategically building and sustaining brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation strategically building and sustaining brands |
| title_sub | strategically building and sustaining brands |
| topic | Handelsmerken gtt Merkartikelen gtt Productbeleid gtt Productontwikkeling gtt Brand name products Product management Trademarks Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Handelsmerken Merkartikelen Productbeleid Productontwikkeling Brand name products Product management Trademarks Markenpolitik |
| work_keys_str_mv | AT dechernatonyleslie frombrandvisiontobrandevaluationstrategicallybuildingandsustainingbrands |