Kundenwert in Forschung und Praxis:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
St. Gallen
Thexis
2001
|
| Schriftenreihe: | Thexis / Fachbericht für Marketing
2001,2 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | III, 110 S. graph. Darst. |
| ISBN: | 3908545625 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1805076538427703296 |
|---|---|
| adam_text |
Jniversität St.Gallen
Kundenwert in Forschung und Praxis
Elisabeth Rudolf Sipötz und Torsten Tomczak
1 Einleitung: Unzureichender Nachweis der Effektivität des
Kundenmanagements
6 Der Kundenwert als Zielgrösse im wertorientierten
Marketingmanagement
15 Determinanten des Kundenwerts
52 Empirische Befunde zur Kundenwertanalyse in der Praxis
79 Lösungsansatz für das Kundenwertmanagement
86 Fazit
Thexis
Fachbericht für Marketing 200112 |
| any_adam_object | 1 |
| author | Rudolf-Sipötz, Elisabeth 1971- Tomczak, Torsten 1959- |
| author_GND | (DE-588)123384249 (DE-588)122732383 |
| author_facet | Rudolf-Sipötz, Elisabeth 1971- Tomczak, Torsten 1959- |
| author_role | aut aut |
| author_sort | Rudolf-Sipötz, Elisabeth 1971- |
| author_variant | e r s ers t t tt |
| building | Verbundindex |
| bvnumber | BV013764479 |
| classification_rvk | QP 620 |
| classification_tum | WIR 820f |
| ctrlnum | (OCoLC)610879263 (DE-599)BVBBV013764479 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013764479 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T05:58:53Z |
| institution | BVB |
| isbn | 3908545625 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009408065 |
| oclc_num | 610879263 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-91 DE-BY-TUM DE-945 DE-1047 DE-20 DE-523 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-91 DE-BY-TUM DE-945 DE-1047 DE-20 DE-523 DE-188 |
| physical | III, 110 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Thexis |
| record_format | marc |
| series2 | Thexis / Fachbericht für Marketing |
| spelling | Rudolf-Sipötz, Elisabeth 1971- Verfasser (DE-588)123384249 aut Kundenwert in Forschung und Praxis Elisabeth Rudolf-Sipötz ; Torsten Tomczak St. Gallen Thexis 2001 III, 110 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Thexis / Fachbericht für Marketing 2001,2 Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s Kundenwert (DE-588)4515875-7 s Tomczak, Torsten 1959- Verfasser (DE-588)122732383 aut Fachbericht für Marketing Thexis 2001,2 (DE-604)BV023551648 2001,2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009408065&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Rudolf-Sipötz, Elisabeth 1971- Tomczak, Torsten 1959- Kundenwert in Forschung und Praxis Marketingmanagement (DE-588)4168907-0 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4515875-7 (DE-588)4236865-0 |
| title | Kundenwert in Forschung und Praxis |
| title_auth | Kundenwert in Forschung und Praxis |
| title_exact_search | Kundenwert in Forschung und Praxis |
| title_full | Kundenwert in Forschung und Praxis Elisabeth Rudolf-Sipötz ; Torsten Tomczak |
| title_fullStr | Kundenwert in Forschung und Praxis Elisabeth Rudolf-Sipötz ; Torsten Tomczak |
| title_full_unstemmed | Kundenwert in Forschung und Praxis Elisabeth Rudolf-Sipötz ; Torsten Tomczak |
| title_short | Kundenwert in Forschung und Praxis |
| title_sort | kundenwert in forschung und praxis |
| topic | Marketingmanagement (DE-588)4168907-0 gnd Kundenwert (DE-588)4515875-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Marketingmanagement Kundenwert Kundenmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009408065&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV023551648 |
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