Marketing: vom klassischen Marketing zu Customer-Relationship-Management und E-Business
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Zürich
Versus
2001
|
| Schriftenreihe: | Wirtschaft + Management
2 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 365 S. Ill., graph. Darst. |
| ISBN: | 3908143810 |
Internformat
MARC
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| 264 | 1 | |a Zürich |b Versus |c 2001 | |
| 300 | |a 365 S. |b Ill., graph. Darst. | ||
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| 787 | 0 | 8 | |i Überarbeitet als |a Ergenzinger, Rudolf |t Marketing : Konzepte, Strategien, Instrumente, Controlling : mit vielen Praxisbeispielen |c 2020 |d 2020 |z 978-3-03909-296-3 |
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Datensatz im Suchindex
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| author | Ergenzinger, Rudolf 1954- Thommen, Jean-Paul 1953- |
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| building | Verbundindex |
| bvnumber | BV013757439 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)248096949 (DE-599)BVBBV013757439 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013757439 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:45:52Z |
| institution | BVB |
| isbn | 3908143810 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009405534 |
| oclc_num | 248096949 |
| open_access_boolean | |
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| owner_facet | DE-739 DE-859 DE-473 DE-BY-UBG DE-1102 DE-1047 DE-521 DE-526 DE-634 DE-11 DE-2070s DE-188 |
| physical | 365 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Versus |
| record_format | marc |
| series | Wirtschaft + Management |
| series2 | Wirtschaft + Management |
| spelling | Ergenzinger, Rudolf 1954- Verfasser (DE-588)171162706 aut Marketing vom klassischen Marketing zu Customer-Relationship-Management und E-Business Rudolf Ergenzinger ; Jean-Paul Thommen Zürich Versus 2001 365 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wirtschaft + Management 2 Marketing (DE-588)4037589-4 gnd rswk-swf Entwicklung (DE-588)4113450-3 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Entwicklung (DE-588)4113450-3 s DE-604 Erfolgsfaktor (DE-588)4197034-2 s Thommen, Jean-Paul 1953- Verfasser (DE-588)120268531 aut Überarbeitet als Ergenzinger, Rudolf Marketing : Konzepte, Strategien, Instrumente, Controlling : mit vielen Praxisbeispielen 2020 2020 978-3-03909-296-3 Wirtschaft + Management 2 (DE-604)BV013400099 2 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009405534&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ergenzinger, Rudolf 1954- Thommen, Jean-Paul 1953- Marketing vom klassischen Marketing zu Customer-Relationship-Management und E-Business Wirtschaft + Management Marketing (DE-588)4037589-4 gnd Entwicklung (DE-588)4113450-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4113450-3 (DE-588)4197034-2 |
| title | Marketing vom klassischen Marketing zu Customer-Relationship-Management und E-Business |
| title_auth | Marketing vom klassischen Marketing zu Customer-Relationship-Management und E-Business |
| title_exact_search | Marketing vom klassischen Marketing zu Customer-Relationship-Management und E-Business |
| title_full | Marketing vom klassischen Marketing zu Customer-Relationship-Management und E-Business Rudolf Ergenzinger ; Jean-Paul Thommen |
| title_fullStr | Marketing vom klassischen Marketing zu Customer-Relationship-Management und E-Business Rudolf Ergenzinger ; Jean-Paul Thommen |
| title_full_unstemmed | Marketing vom klassischen Marketing zu Customer-Relationship-Management und E-Business Rudolf Ergenzinger ; Jean-Paul Thommen |
| title_short | Marketing |
| title_sort | marketing vom klassischen marketing zu customer relationship management und e business |
| title_sub | vom klassischen Marketing zu Customer-Relationship-Management und E-Business |
| topic | Marketing (DE-588)4037589-4 gnd Entwicklung (DE-588)4113450-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | Marketing Entwicklung Erfolgsfaktor |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009405534&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013400099 |
| work_keys_str_mv | AT ergenzingerrudolf marketingvomklassischenmarketingzucustomerrelationshipmanagementundebusiness AT thommenjeanpaul marketingvomklassischenmarketingzucustomerrelationshipmanagementundebusiness |