Efficiency and effectiveness in marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
1988
|
| Schriftenreihe: | American Marketing Association: Series
54 |
| Schlagworte: | |
| Beschreibung: | Einzelaufnahme eines Zeitschr.-Bd. |
| Beschreibung: | XIII, 336 S. |
Internformat
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| 245 | 1 | 0 | |a Efficiency and effectiveness in marketing |c ed. Gary Frazier ... |
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Datensatz im Suchindex
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| genre | (DE-588)1071861417 Konferenzschrift 1988 San Francisco Calif. gnd-content |
| genre_facet | Konferenzschrift 1988 San Francisco Calif. |
| id | DE-604.BV013755665 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:51:27Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009404041 |
| oclc_num | 79079290 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-703 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-703 DE-188 |
| physical | XIII, 336 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| record_format | marc |
| series | American Marketing Association: Series |
| series2 | American Marketing Association: Series American Marketing Association: AMA educators' proceedings |
| spelling | Efficiency and effectiveness in marketing ed. Gary Frazier ... Chicago, Ill. 1988 XIII, 336 S. txt rdacontent n rdamedia nc rdacarrier American Marketing Association: Series 54 American Marketing Association: AMA educators' proceedings 1988 Einzelaufnahme eines Zeitschr.-Bd. Marketing research Congresses Marketing Congresses Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1988 San Francisco Calif. gnd-content Marketing (DE-588)4037589-4 s DE-604 Frazier, Gary L. Sonstige (DE-588)170549208 oth American Marketing Association: Series 54 (DE-604)BV000005266 54 |
| spellingShingle | Efficiency and effectiveness in marketing American Marketing Association: Series Marketing research Congresses Marketing Congresses Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Efficiency and effectiveness in marketing |
| title_auth | Efficiency and effectiveness in marketing |
| title_exact_search | Efficiency and effectiveness in marketing |
| title_full | Efficiency and effectiveness in marketing ed. Gary Frazier ... |
| title_fullStr | Efficiency and effectiveness in marketing ed. Gary Frazier ... |
| title_full_unstemmed | Efficiency and effectiveness in marketing ed. Gary Frazier ... |
| title_short | Efficiency and effectiveness in marketing |
| title_sort | efficiency and effectiveness in marketing |
| topic | Marketing research Congresses Marketing Congresses Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing research Congresses Marketing Congresses Marketing Konferenzschrift 1988 San Francisco Calif. |
| volume_link | (DE-604)BV000005266 |
| work_keys_str_mv | AT fraziergaryl efficiencyandeffectivenessinmarketing |