Ethics in social marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Washington, D.C.
Georgetown Univ. Press
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | IX, 212 S. |
| ISBN: | 0878408193 0878408207 |
Internformat
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| 245 | 1 | 0 | |a Ethics in social marketing |c Alan R. Andreasen, ed. |
| 264 | 1 | |a Washington, D.C. |b Georgetown Univ. Press |c 2001 | |
| 300 | |a IX, 212 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing social - Aspect moral | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Social marketing |x Moral and ethical aspects | |
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Datensatz im Suchindex
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Contents
Preface v
Acknowledgments xi
o n e Ethics and thè Social Marketer: A Framework for
Practitioners William A. Smith 1
two Ethical Considerations in thè Use of Marketing
for thè Management of Public Health and
Social Issues Micbael L. Rothschild 17
th ree The Ethics of International Social Marketing
George G. Brenkert 39
four Social Marketing as Business Strategy: The Ethical
Dimension D. Kirk Davidson and
William D. Novelli 70
fi ve Alliances and Ethics in Social Marketing
Alati R. Andreasen and Minette E. Drumwright 95
six Social Marketing and Social Contracts: Applying
Integrative Social Contracts Theory to Ethical Issues
in Social Marketing N. Craig Smith 125
iv Contents
seven Marketing Ethics to Social Marketers: A Segmented
Approach Susan D. Kirby and Alan R. Andreasen 160
eight Teaching and Modeling Ethics in Social Marketing
Michael D.Basil 184
Contributors 201
Index 203 |
| any_adam_object | 1 |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| callnumber-raw | HF5414 |
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| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)44702251 (DE-599)BVBBV013755119 |
| dewey-full | 174/.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174/.4 |
| dewey-search | 174/.4 |
| dewey-sort | 3174 14 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Book |
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| id | DE-604.BV013755119 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-23T16:08:15Z |
| institution | BVB |
| isbn | 0878408193 0878408207 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009403558 |
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| physical | IX, 212 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Georgetown Univ. Press |
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| spelling | Ethics in social marketing Alan R. Andreasen, ed. Washington, D.C. Georgetown Univ. Press 2001 IX, 212 S. txt rdacontent n rdamedia nc rdacarrier Marketing social - Aspect moral Ethik Social marketing Moral and ethical aspects Ethik (DE-588)4015602-3 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 s Ethik (DE-588)4015602-3 s DE-604 Andreasen, Alan R. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009403558&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ethics in social marketing Marketing social - Aspect moral Ethik Social marketing Moral and ethical aspects Ethik (DE-588)4015602-3 gnd Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4015602-3 (DE-588)4116549-4 |
| title | Ethics in social marketing |
| title_auth | Ethics in social marketing |
| title_exact_search | Ethics in social marketing |
| title_full | Ethics in social marketing Alan R. Andreasen, ed. |
| title_fullStr | Ethics in social marketing Alan R. Andreasen, ed. |
| title_full_unstemmed | Ethics in social marketing Alan R. Andreasen, ed. |
| title_short | Ethics in social marketing |
| title_sort | ethics in social marketing |
| topic | Marketing social - Aspect moral Ethik Social marketing Moral and ethical aspects Ethik (DE-588)4015602-3 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Marketing social - Aspect moral Ethik Social marketing Moral and ethical aspects Soziomarketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009403558&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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