Basic marketing: a managerial approach [4] Learning Aid to Accompany
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1978
|
| Ausgabe: | 6. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Beschreibung: | VI, 378 S. graph. Darst. |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e rakwb | ||
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| 049 | |a DE-945 | ||
| 100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a managerial approach |n [4] |p Learning Aid to Accompany |c E. Jerome McCarthy ; William D. Perreault |
| 250 | |a 6. ed. | ||
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| 300 | |a VI, 378 S. |b graph. Darst. | ||
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| 490 | 0 | |a The Irwin series in marketing | |
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| 700 | 1 | |a Grashof, John F. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804128564159709184 |
|---|---|
| any_adam_object | |
| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_role | aut aut aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
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| building | Verbundindex |
| bvnumber | BV013744354 |
| ctrlnum | (OCoLC)635052222 (DE-599)BVBBV013744354 |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV013744354 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:51:15Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009395426 |
| oclc_num | 635052222 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | VI, 378 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach [4] Learning Aid to Accompany E. Jerome McCarthy ; William D. Perreault 6. ed. Homewood, Ill. [u.a.] Irwin 1978 VI, 378 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Perreault, William D. Verfasser aut Grashof, John F. Verfasser aut (DE-604)BV013481605 4 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. Basic marketing a managerial approach |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach [4] Learning Aid to Accompany E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach [4] Learning Aid to Accompany E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach [4] Learning Aid to Accompany E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach learning aid to accompany |
| title_sub | a managerial approach |
| volume_link | (DE-604)BV013481605 |
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