Financial times - Corporate strategy casebook:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Harlow [u.a.]
Pearson Education
2000
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 417 S. graph. Darst. |
| ISBN: | 0273643428 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804128552580284416 |
|---|---|
| adam_text | Contents
List of FT articles x
Preface xvii
1 The nature of corporate strategy 1
The strategic approach to management 1
Defining strategy 2
The dimensions of strategy: content, context and process 4
Levels of strategy 5
Functional strategy 5
Generic strategy 6
The FT articles 6
Review questions • Further reading 16
2 Strategy in theory and practice 18
Strategy: the historical context !8
Strategy: analysis and prescription 19
Strategy: planned and emergent 20
The FT articles 22
Review questions • Further reading 32
3 Analysing the firm s environment 33
Distinguishing the macro from the micro environment 33
Macro economic factors and their impact on business performance 34
Competitive dynamics of the micro environment 36
Auditing the business environment 38
The FT articles 39
Review questions • Further reading 46
4 Analysing markets and competitors 48
Defining a market
Market dynamics and the attractiveness of markets 49
The market life cycle ^
The value system
Defining competitors
Generic strategy: types of competitor 56
Competitors: good and bad
Analysing competitive behaviour
Effective competition: developing sustainable competitive advantage 60
Strategic group analysis: defining the competitive environment 61
The FT articles 63
Review questions • Further reading 84
5 Analysing customers 86
Defining customers 86
Customer buying behaviour 88
Evaluating customers and their preferences 89
Market segmentation 92
The FT articles 94
Review questions • Further reading 102
6 An introduction to resource analysis 103
The nature of corporate resources 103
The resource based view of strategy 104
Resources and value addition 105
The value chain 105
The FT articles 106
Review questions • Further reading 116
7 Analysing human resources 117
The human aspect of organisational structure 117
Roles in an organisation 118
The human dimension in organisational growth and development 119
Organisational culture 119
The FT articles 121
Review questions • Further reading 129
8 Analysing financial resources 131
The role of financial resources 131
Types of financial resource 132
Recording and reporting financial resources 133
Assessing financial performance 134
The FT articles 137
Review questions • Further reading 145
9 Analysing operational resources 147
Types of operating resource 147
Investing in operating resources 148
Managing operational costs 148
Operational resources and vertical integration 150
The FT articles 150
Review questions • Further reading 158
10 The purpose of the firm 160
Who has an interest in the firm s mission? 160
Elements in the mission statement 162
How a mission statement works 163
Mission, goals and objectives 164
The FT articles 165
Review questions • Further reading 1 74
11 The role of knowledge and innovation in strategy 176
The nature of organisational knowledge 176
The process of innovation 1 79
The FT articles 181
Review questions • Further reading 190
12 Strategy and the nature of the firm 191
Theory of the firm 191
Understanding organisation through metaphor 192
Perspectives on strategy 193
The FT articles 194
Review questions • Further reading 200
13 Developing prescriptive strategy options 201
Distinguishing resource based from market based strategy options 201
Resources: stretch and leverage 203
Resource based strategy options 205
Porter s generic strategy options 206
Ansoff s expansion matrix 208
Strategic positioning 209
The FT articles 210
Review questions • Further reading 234
14 Emergent criteria for selecting strategy options 236
Decisions about strategy options 236
The strategy option filter 238
Formal methods for evaluating strategic options 239
The FT articles 240
Review questions • Further reading 251
15 Selecting strategy options in practice 252
Context of the strategic decision 252
Significance of the strategic decision 253
Time scale of the strategic decision 254
Communication of the strategic decision 254
Involvement in the strategic decision 254
Justification of the strategic decision 255
The FT articles 256
Review questions • Further reading 273
16 Styles of strategy adoption 274
Mintzberg s typologies 274
Lynch s typology 277
Idenburg s model 278
The FT articles 280
Review questions • Further reading 288
17 Strategic planning, resource allocation and control 290
The business portfolio 290
The Boston Consulting Grid 291
The Directional Policy Matrix 292
The FT articles 294
Review questions • Further reading 301
18 Strategy, structure and organisational fit 303
Linking context to structure: contingency theory 303
Bringing in performance: the concept of fit 305
The strategic role of power, motivation and leadership 306
The basis of organisational power 306
Strategic leadership, vision and communication 307
Motivational behaviour 308
The FT articles 309
Review questions • Further reading 327
19 International strategies 330
The drive to economic globalisation 330
Strategies for multinational operations 331
The international marketing mix 333
The advantages and disadvantages of multinational operations 334
Political and social limitations on global activity 335
Acting globally thinking locally 335
The FT articles 336
Review questions • Further reading 348
20 Strategy: a dynamic perspective 349
Resource development 349
Strategy in fast moving markets 351
Strategy in mature markets 352
The dynamics of strategy development and implementation 353
The FT articles 353
Review questions • Further reading 362
21 Managing strategic change 363
The dynamics of strategic change 363
Drivers of strategic change 364
Managing strategic change 365
The FT articles 366
Review questions • Further reading 377
22 Building a cohesive strategy 379
The importance of an integrated strategic approach 379
The McKinsey 7S framework 380
Strategy: a dynamic approach 381
The FT articles 381
Review questions • Further reading 401
Index 403
|
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:51:04Z |
| institution | BVB |
| isbn | 0273643428 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009387668 |
| oclc_num | 43377782 |
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| physical | XVIII, 417 S. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Pearson Education |
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| spelling | Wickham, Philip A. Verfasser aut Financial times - Corporate strategy casebook Philip A. Wickham Corporate strategy casebook Harlow [u.a.] Pearson Education 2000 XVIII, 417 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategic planning Case studies Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Strategisches Management (DE-588)4124261-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009387668&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wickham, Philip A. Financial times - Corporate strategy casebook Strategic planning Case studies Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Financial times - Corporate strategy casebook |
| title_alt | Corporate strategy casebook |
| title_auth | Financial times - Corporate strategy casebook |
| title_exact_search | Financial times - Corporate strategy casebook |
| title_full | Financial times - Corporate strategy casebook Philip A. Wickham |
| title_fullStr | Financial times - Corporate strategy casebook Philip A. Wickham |
| title_full_unstemmed | Financial times - Corporate strategy casebook Philip A. Wickham |
| title_short | Financial times - Corporate strategy casebook |
| title_sort | financial times corporate strategy casebook |
| topic | Strategic planning Case studies Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Strategic planning Case studies Strategisches Management Fallstudiensammlung |
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