National image and competitive advantage: the theory and practice of country-of-origin effect
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Copenhagen
Copenhagen Business School Press [u.a.]
2001
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 186 S. Ill., graph. Darst. |
| ISBN: | 8716135164 |
Internformat
MARC
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| 245 | 1 | 0 | |a National image and competitive advantage |b the theory and practice of country-of-origin effect |c Eugene D. Jaffe & Israel D. Nebenzahl |
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Datensatz im Suchindex
| _version_ | 1804128529251565568 |
|---|---|
| adam_text | Table of Contents
Preface „
Acknowledgments
1. Introduction: Image, Images and Imagination 11
Introduction on
What do we mean by Product, Brand and Country Image! 12
Learning Processes
Brand and Country Image Compositiomng w
Misconceptions of Country Image 20
What lies ahead
2. How to Measure Country Image *=
Introduction
Country Image Taxonomy
Measuring Country Image Dimensions ™
Monetizing Country Image ^
Conclusion
3. The Theory of Country, Brand and Product Images 37
Introduction ,_
The Need for a Theory ^
A Framework for Theory Development J»
Theory Based Approaches to CIE
An Integrative Dynamic Model of Country,
Brand and Product Images ^
Conclusion ~
4. It s All in the Eyes of the Consumer
Introduction
What Do We Know About National Images
in the Eyes of Consumers?
Can Consumers be Segmented by their Attitudes? 71
From Attitudes to Behavior °3
Conclusion
5. Managing Country of Origin Effects by the Firm 95
Introduction 95
Managing Country Image by the Firm 95
Production Sourcing 96
Hybrid Products 99
Strategic Implications of a Decomposed Country of Origin 104
Alternative Marketing Entry Strategies 106
Product Country Matches and Mismatches 113
Made in Europe 118
The National Image International Life Cycle 119
Conclusion 120
6. Managing Country Image by Industry and Government 123
Introduction 123
Case Examples of Country Branding 125
Buy National Campaigns 133
The Evolution of the Japanese Country Image since WWII 137
Improving Country Image by Attracting Leading Brands
the Israeli Experience 138
7. Legal Aspects of Country Image 141
Made In Labels What do they Mean? 141
Name, Character, and Use Test 148
Essence Test 149
Value Added Test 150
Article of Commerce Test 151
Country Marking Criteria 152
Country of Origin Marking 156
Misleading or Deceiving Labeling 157
The NAFTA Agreement 158
The World Trade Organization (WTO) Standards 159
Epilogue 161
e Commerce 162
An Additional Research Agenda 164
Appendix 167
Bibliography 171
Index 187
|
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:50:41Z |
| institution | BVB |
| isbn | 8716135164 |
| language | English |
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| physical | 186 S. Ill., graph. Darst. |
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| spelling | Jaffe, Eugene D. Verfasser aut National image and competitive advantage the theory and practice of country-of-origin effect Eugene D. Jaffe & Israel D. Nebenzahl 1. ed. Copenhagen Copenhagen Business School Press [u.a.] 2001 186 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Landen gtt Merken gtt Comparative advantage (International trade) National characteristics Messung (DE-588)4038852-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Herkunftsland (DE-588)4159599-3 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Produktimage (DE-588)4125196-9 gnd rswk-swf Herkunftsbezeichnung (DE-588)4159598-1 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Produktimage (DE-588)4125196-9 s Herkunftsland (DE-588)4159599-3 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Marketing (DE-588)4037589-4 s Image (DE-588)4026574-2 s Messung (DE-588)4038852-9 s Herkunftsbezeichnung (DE-588)4159598-1 s Wettbewerbsvorteil (DE-588)4219652-8 s Nebenzahl, Israel D. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009371720&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jaffe, Eugene D. Nebenzahl, Israel D. National image and competitive advantage the theory and practice of country-of-origin effect Landen gtt Merken gtt Comparative advantage (International trade) National characteristics Messung (DE-588)4038852-9 gnd Marketing (DE-588)4037589-4 gnd Herkunftsland (DE-588)4159599-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Produktimage (DE-588)4125196-9 gnd Herkunftsbezeichnung (DE-588)4159598-1 gnd Image (DE-588)4026574-2 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| subject_GND | (DE-588)4038852-9 (DE-588)4037589-4 (DE-588)4159599-3 (DE-588)4062644-1 (DE-588)4125196-9 (DE-588)4159598-1 (DE-588)4026574-2 (DE-588)4219652-8 |
| title | National image and competitive advantage the theory and practice of country-of-origin effect |
| title_auth | National image and competitive advantage the theory and practice of country-of-origin effect |
| title_exact_search | National image and competitive advantage the theory and practice of country-of-origin effect |
| title_full | National image and competitive advantage the theory and practice of country-of-origin effect Eugene D. Jaffe & Israel D. Nebenzahl |
| title_fullStr | National image and competitive advantage the theory and practice of country-of-origin effect Eugene D. Jaffe & Israel D. Nebenzahl |
| title_full_unstemmed | National image and competitive advantage the theory and practice of country-of-origin effect Eugene D. Jaffe & Israel D. Nebenzahl |
| title_short | National image and competitive advantage |
| title_sort | national image and competitive advantage the theory and practice of country of origin effect |
| title_sub | the theory and practice of country-of-origin effect |
| topic | Landen gtt Merken gtt Comparative advantage (International trade) National characteristics Messung (DE-588)4038852-9 gnd Marketing (DE-588)4037589-4 gnd Herkunftsland (DE-588)4159599-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Produktimage (DE-588)4125196-9 gnd Herkunftsbezeichnung (DE-588)4159598-1 gnd Image (DE-588)4026574-2 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| topic_facet | Landen Merken Comparative advantage (International trade) National characteristics Messung Marketing Herkunftsland Verbraucherverhalten Produktimage Herkunftsbezeichnung Image Wettbewerbsvorteil |
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