Building a profitable online accounting practice:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 337 S. |
| ISBN: | 0471403083 |
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Datensatz im Suchindex
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| adam_text | Contents
Preface xxi
1 ONLINE VIRTUAL E@CCOUNTINGâ„¢ 1
Implications of the Internet for Accounting 1
Accountants Primary Issues 2
Staffing Strategies and Issues 5
Technology Vendors Issues 6
Accounting Client Concerns 8
Changing Market Conditions 9
Financial Planning Internet Market Implications 10
Accounting Related Internet Newcomers 12
2 THE SMALL TO MEDIUM SIZED
ACCOUNTING SERVICES MARKET OPPORTUNITY 15
Market Overview 15
Chasing the SMB Market 16
Strategies That Pursue Opportunities 18
ASPs 21
ISPs 22
Transitional Factors 25
Evolving into an E business 27
Unlocking the Market 28
Summary 29
Findings from Recent Demographic Studies 30
What the Numbers Mean 30
3 BUSINESS PLAN DEVELOPMENT AND IMPLEMENTATION 37
Your Business Plan—A Key Practice Development Tool 37
What Is a Business Plan? 37
vii
viii Contents
The Narrative 37
Suggested Business Plan Table of Contents 38
The Plan Summary 38
Background 39
Accounting Practice Description and Analysis 39
Potential Clients 40
Market Size and Trends 40
Competition 40
Matrix 41
Management and Staff 41
Organization 41
Key Managers 41
Compensation and Ownership 42
Markets and Marketing Strategy 42
Target Markets 42
Client Analysis 43
Competitive Analysis 43
Pricing 44
Advertising and Promotion 44
Summary of Markets and Marketing 44
Accounting and Consulting Services, Facilities, and Processes 44
Financial Information 45
Risk Factors and Rewards 46
SWOT Analysis 46
Timetables and Benchmarks 47
Plan Appendices/Exhibits 47
Practical Advice and Considerations 47
Writing and Organizing the Plan 48
Don t Use Professional Jargon 48
Don t Repeat Yourself 49
Support Your Claims 49
Confidentiality Considerations 49
Don t Be Selective in Your Disclosures 49
Obtain an Objective Review 50
First Impressions Count 50
Four Do s and One Don t 50
How The Accounting Guild Can Help 51
4 THE ONLINE VIRTUAL ACCOUNTING PRACTICE 53
Structuring Your Accounting Practice 53
Fulfilling Promised Purposes 53
Orientation of Material 54
Contents ix
Profit Motivation 55
Professional Prognostications 55
Goals 55
Components of an Online Accounting Practice 57
Categorical Organizational Listing
of Accounting Firms Menu of Services 57
Basic Core Accounting and Compliance Services 57
Accounting Software Resources 58
Write Up Software Resources 59
Fixed Asset Management 61
Fixed Asset Management Resources 61
Web Based Payroll Processing 61
Service Bureaus Ally with Accountants 63
Payroll Software and Service Provider Resources 63
Online Tax Preparation 64
Future of Tax Preparation 64
Tax Return Preparation Software Resources 64
Financial Planning Services 65
Financial Planning and the Internet 65
Financial Planning Software 65
Financial Planning Software Resources 66
Extensive Employee Benefits Consulting 66
Employee Benefits Market Niche 67
Employee Benefits Niche Services 67
Third Party Administration 68
Third Party Resource 68
Internet Implications 68
Specialized Areas of Expertise 69
Making Your Professional Dreams Come True 69
What Do You Really Want? 69
Turning Your Dream into Reality 70
Accounting Success Comes in Different Flavors 70
Internet Consulting Relief 71
Are CPAs Serious about the Internet? 71
Specialized Market Niche Resources 72
Professional Associations 72
5 GETTING CONNECTED AND OTHER LOGISTICS
OF PROVIDING ONLINE SERVICES 75
What Is the Internet? 7 $
Change 5
Infrastructure °
x Contents
e@ccounting All Starts with a Web Site 76
Choosing the Server 77
Reliability 77
Performance 77
Function 78
Cost Considerations 78
Connections, Bandwidth, and Internet Service Providers 78
Internet Technology Value Proposition 79
Dial Up 79
Integrated Services Digital Network (ISDN) 80
Digital Subscriber Line (DSL) 80
77 and Offier Advanced Services 81
Cable 82
Safe///te 82
Summary 83
Bottom Line Footnotes 83
Information Technology 84
Start Up and Ongoing Costs 84
The Human Element 85
Training the Staff 86
Questions to Ask 87
ISPs 87
Telcos 87
Other Providers 87
Jargon of the Trade 87
Information Sources 90
6 INTERNET NETWORKING OPERATING SYSTEMS 93
Network Integration 93
Talent Retention 94
Constant State of Change 95
Web Enabling Software Integration 95
Oracle Corporation 95
Sun Microsystems, Inc. 96
Microsoft Corporation 96
Cisco Systems, Inc. 97
Achieving End to End Management 97
Middleware Demystified 98
Why Use It? 99
Middleware Benefits 99
Basis of Middleware Confusion 100
Types of Middleware 100
Prognosis 103
Contents xi
Open Source UNIX and Linux 103
Time Tested Model 104
Natural Progression 104
Viable Business Models 105
Business Benefits 106
Applications Adoption Preferences 108
Disruptive Technology 110
Open Source Requires Community 1 10
7 ACCOUNTING SOFTWARE ONLINE AND OFF 113
Accounting: Every Business s Mission Critical Application 113
Accounting Software Categories 114
Example of Software Programs by Category and Costs 114
Typical Client Business Revenue 115
Difference between Categories 115
Foundational Database Listed by Popularity 116
Leading Client/Server Accounting Software Programs 116
High End Accounting Software 117
Leading Mid Range Accounting Software Programs 117
Accounting Software Partnering 118
Application Hosting 118
Beyond Accounting 118
Practice Management 118
Market Prognosis 119
Accounting Software Vendor Resources 119
Application Software Providers (ASPs) 121
Other Software Resources 122
8 APPLICATION SOFTWARE PROVIDERS 131
The ASP Market 131
What Is an ASP? 131
Background 131
Characteristics 132
Advantages of Using an ASP 133
The ASP Market Holds Plenty of Promise 133
The Promises 134
Advising a Client about Choosing to Use an ASP 135
Negotiating an ASP Deal 135
Questions to Be Asked and Answered 136
ASPs Contract Checklist 136
ASPs from A to Z 138
xii Contents
Aggregators, BSPs, MSPs:
The Next Generation Service Providers 140
Prognosis and Accounting Profession Implications 141
9 INFORMATION TECHNOLOGY: THE CURRENCY
OF ONLINE PRACTICE DEVELOPMENT 143
Strategy 143
Dichotomy of Strategy 144
Internet Time 144
What Do Prospective Clients Want from an Accounting Firm? 148
E business Goals of Most Clients 150
E active Clients 150
Clients Differing Perceptions of the Internet 150
Electronic Data Interchange (EDI) 151
History 151
EDI Evolution 151
EDI Prognosis 152
Enterprise Resource Planning (ERP) 152
What Is ERP? 152
How Does ERP Work? 153
Why Do I Want ERP? 153
Where Do I Get ERP? 154
ERP Vendors 154
Other Significant ERP Vendors 154
ERP Prognosis 155
Extensible Markup Language (XML) 155
XML Is Not a Glorified HTML 155
Extensible Business Reporting Language (XBRL) 157
10 DATABASES, DATA WAREHOUSES,
AND DATA MARTS 159
Databases 159
Background 159
Database Definitions and Jargon Clarification 160
Relational Defined 162
Database Knowledge 163
Choice of Database 164
Using Databases 165
Association and Market Basket Analysis 165
Segmentation and Classification 165
Caveat l65
Contents xiii
Decision Trees 166
Neural Networks 166
Drill Down or Blast? 166
Privacy Issues ] 67
Data Warehouses 167
Tour through a Data Warehouse ] 67
Accounting Professionals in High Demand 168
Partnering with Database Vendors 1 69
Data Modeling 169
Data Warehouse Solutions and Prognosis 169
Accountants Opportunities 170
Data Marts 170
Target Your Database Market 171
Data Mart Tools Necessities 171
Clients Hopes and Fears 172
Your Best Shot 172
11 DATA MINING, DOCUMENT MANAGEMENT,
AND STORAGE 173
Data Mining 173
Definition 174
Data Mining Algorithms 174
Procedure 175
Data Mining Project 175
Mining Your Accounting Firm s
and Your Clients Web Statistics 176
Document Management and Business Intelligence 176
What Does Document Management Do? 177
Document Management Is More than Simply Imaging! 177
What Document Management Relies On 177
Managing Information as a Corporate Asset 177
Document Managing Requirements 178
Planning Is Critical to Success 178
Define the Economic Life 178
Who Is Responsible? 179
Once a System Is Selected 179
Enterprise Reporting and Data Mining 179
End to End Report Management 180
Storage 180
Beyond Terabytes 181
Storage Trends 181
Consolidate and Manage Data 181
xiv Contents
Explosive Data and SAN Benefits 182
Reality Check 183
Rules for Dealing with Vendor Propaganda 183
Network Attached Storage (NAS) 184
Fibre Channel Overview 185
Other Types of Imaging 186
Total Cost of Ownership 186
Get It on Tape for Business Preservation 187
Targeted Applications 187
Outsourced Storage 188
12 BUSINESS INTELLIGENCE
AND KNOWLEDGE MANAGEMENT 189
Business Intelligence 189
Customization 190
Aligning with Your Client s Information Technology Functions 190
Client/Accountant IT Consulting Brokerage 191
Prognosis 192
Online Analytical Processing (OLAP) 192
The OLAP Market 193
Business Intelligence as a Market Niche 194
Vendors Seek Your Expertise 194
Knowledge Management (KM) 195
Tacit Knowledge 195
Intangible Assets 196
Two Faces of Knowledge Management 197
Insight 197
Knowledge Management Market 198
Accounting: Acquiring and Analyzing Client Information 199
Selecting a Robust Internet Platform 199
Start with Data Integration 200
Scalable Storage, High Performance, and Data Mining 200
Relational Database 200
Multidimensional Database 201
Data Mining 201
Summary 201
Suggested Further Reading 202
13 ASSESSING THE POSSIBILITIES AND PLANNING
FOR A SUCCESSFUL ONLINE ACCOUNTING PRACTICE 203
Basic Preparation 203
Balancing Our Professional and Personal Lives 204
E entrepreneurship 205
Contents xv
Consider a Part Time Consulting Foray 205
Launching the Part Time Consulting Venture 206
Covering Your Professional Assets 207
Make Lemonade when Dealt a Lemon 207
Personal Finances 208
Pay Attention to Details 208
Virtual Opportunities 209
Overcoming Obstacles 209
Failure Factors in Starting an Online Accounting
Consulting Practice 209
Success Factors in Starting an Online Accounting
Consulting Practice 211
Focus 211
Marketing and Selling 211
Success Building Blocks 212
Success Indicators 212
Your Business Plan 213
Adapting to Change 214
Planning Pitfalls to Avoid 215
A Model Online Accounting Practice Business Plan 215
Navigating the Minefield 215
Finding Your Optimum Fit 217
Protecting Your Future Investment 218
Software Tools 218
Resources 219
Small Business Administration (SBA) 219
The Accounting Guild 220
14 IDENTIFYING GOALS:
LAYING THE PRACTICE FOUNDATION 221
Prospectus 221
Mission Statement of the Practice 221
Strategic Goals 221
Steps to Identifying Goals 222
Formulate Specific Goals 223
Business Structure 223
Online Accounting Consulting Market Demographics 224
Who Do the Clients Call? 224
Why Make the Move? 225
Classic Consulting Model 225
Elevating the Position 225
Accountant s Consulting 101 225
Practice Lifeblood 226
xvi Contents
The Partnering Option 227
Transition 228
Use Tax Season to Probe Clients Technology Plans 229
Probing Questions 229
Taking the Next Step 230
Consultant or Contractor? 231
Communication 231
15 PRACTICE STRATEGIES AND STRUCTURE 233
Introduction to Strategic Planning for an Online Practice 233
Questions Concerning Future Plans 233
Client Demographic Study 234
Pruning Clients That No Longer Fit 234
Where Do You Want to Go? 234
Practice Management Internal Financial Reporting 235
Staffing Strategy 235
Alliances 235
Written Strategic Plans 236
New and Improved Skills (How Do You Get There?) 236
Strategy Process 237
The New Rules of Engagement 237
Full Service Providers (FSPs) 237
Strategy # 7: Move Beyond E 238
Strategy #2: Avoid the IT and CIO Functions 239
Strategy #3: Invest What s Necessary 239
Strategy #4: Choose Your Partners Wisely 240
Strategy #5: A Foot in the Door Isn t Very Important 240
Strategy #6: Partner at Your Peril 241
Successful Practice Building Strategies and Policies 242
Step by Step Guide 244
Appoint a Practice Evangelist 244
Publish Your Vision 244
Discovering the Path from Compliance to Reliance 245
Real Time, Online Accountants 246
Technology: Boon or Bane? 246
The Road to Somewhere 247
Client Feedback 247
Core Competencies 248
Key Performance Indicators (KPIs) 248
Computing Technology Competencies 248
Credibility 249
Competitive Edge 249
Contents xvii
16 MARKETING FOUNDATIONS:
DEVELOPING AN ACCOUNTING FIRM BRAND 251
Marketing Misconceptions 251
Marketing Ineptness 251
Consistency and Relevance 252
Types of Marketing 252
Effective Professional Accounting Services Marketing 253
Selecting Clients 255
Show Me the Money 255
Good Client/Bad Client 256
Courting Clients 256
Communicating with Your Prospective Client 259
Communicating with Your Active Clients 259
Client Turnoffs 261
The Waiting Game 262
Keep the Fire Burning 262
Know the Difference Between No and Not Now 262
The Concept of Branding as a Competitive Online Advantage 263
Your Accounting Services Brand 263
Why Brand Your Accounting Firm? 263
What Can You Expect Your Brand to Do? 264
Do You Know You Already Have a Brand? 264
But What Does Your Brand Mean? 264
Is Your Brand an Opportunity? 264
How Do You Stamp a New Brand on Your Firm? 265
How Do You Promote Your Brand? 265
Your Good Brand Is Good Business 266
Developing Your Brand 266
Winning Profitable New Business 267
Marketing Strategies 267
17 INTERNET, DATABASE, AND TARGET NICHES:
MARKETING GUIDE 271
Database Marketing 271
Good Marketing Begins in Your Database 271
Database Marketing 272
Definition of Database Marketing 272
Designing Your Database 272
Relational Database 274
Building a Better Database 274
Client Profiles 274
xviii Contents
Database Marketplace Mining 275
Accounting Marketplace Data Mining 275
Database Mining/Marketing Technologies 275
Database Marketing Requirements 276
Easy Access to Data 276
Easy Manipulation and Viewing of Data 276
User Friendly Analysis 277
Easy Use of the Results 277
Reaping the Rewards 277
Database Marketing Buzzwords 278
Success in the Accounting and Consulting Profession 278
Winning Clients by Asking and Answering Vital Questions 281
Communicating with Prospective Clients 282
Decision Making Questions Prospects Ask Themselves 283
Target Niche Marketing Plan 283
Investigate Methods of Promoting Firms Niches 284
Internal Marketing 284
External Marketing 284
Create a Specific Niche Market Database 284
Individual Partner/Team Member Marketing 285
Speaking Opportunities 285
Niche Marketing Benefits 285
18 PARTNERING: PROFILES IN PROFITABILITY:
ACCOUNTING PARTNERSHIP RESOURCES
COMPENDIUM 289
Partnerships Pave the Way 289
Components of E commerce 289
Technology Gap 290
Critical Success Factors in E commerce Services 291
Stages of E commerce 291
Lack of Vision and Commitment 291
E commerce Is Coming to a Firm Near You 292
Action Steps 292
Intuit 292
Bizfinity 293
E commerce Specialized Technology Requirements 293
E commerce Prognosis 293
Partnering Compatibility 294
Make Yourself Visible 294
Due Diligence 294
Online Accounting Profitability Partnerships 295
Virtual Growth 295
Contents xix
Becoming an Online Accounting Success Story 295
Technology as a Strategic Asset 296
Small Business Client Accounting Practice 296
Online Accounting Software 297
The Online Accounting Software Value Chain 298
Small Business Internet Accounting Software Issues 298
Online Accounting Value Proposition 299
Accountant Affiliation Programs 299
Online Accounting Services Business Models 299
Accounting Professionals Strategies 300
Evaluation Criteria 301
Accountants Professional Implications 301
Accounting—The Language of Business 302
Accountants Client Training Courses 302
Accountants Client/Customer Relationship Equation 303
Accounting Partnership Resources Compendium 303
19 TEAM BUILDING AND RETREATS 307
Vision and Mission 307
Building a Winning Team 307
Team Members 307
The Partners 308
Services 308
7ifje Accounting or Consulting Firm 308
Implementation 308
Increase the Net Financial Worth of Its Clients 308
Aggressive, Professional, and Focused Marketing Posture 309
Maintain the Highest Standards of Ethical Conduct 309
Become the Preeminent Practice in Its Chosen Niches 309
Team Member Implementation 309
Professional Advancement 310
Personal Growth 310
Involvement in Decision Making 310
Trust and Mutual Respect 311
Team Members to Understand and Support Firm s Vision
and Mission 311
Team Member s Role 311
Partnership Issues 311
Services 312
Retreats 312
Partner Retreats 312
Unsuccessful Retreats 313
Reteats Must Lead to Action 313
xx Contents
Varieties of Retreats 314
Retreat Structures 314
Partner Relations, Problems, and Solutions 315
Retreats Should Provide Opportunities for Partners to Be
Open and Honest 316
The Outside Facilitator 316
What to Look for in a Facilitator 317
Retreat Bottom Line 317
APPENDIX: THE ACCOUNTING GUILD
AND E@CCOUNTINGâ„¢: SEMINARS, CONSORTIUM,
TRAINING, AND CONSULTING 319
Retreat Facilitation 319
Continuing Professional Practice Development 319
The Accounting Guild 320
e@ccounting Client Acquisition Marketing Seminarsâ„¢ 320
e@ccounting Marketing Alliance Consortiumâ„¢ 320
e@ccounting TeleSeminarsâ„¢ 321
TeleSeminar Class Agenda 322
e@ccounting ABC s Accounting Basic Conceptsâ„¢
Training Centers 323
Accounting Practices Assessment Tools 323
Contacting The Accounting Guild 324
Glossary 325
Index 333
About the Author 337
|
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV013699656 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:50:28Z |
| institution | BVB |
| isbn | 0471403083 |
| language | English |
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| physical | XXII, 337 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spelling | Fox, Jack Verfasser aut Building a profitable online accounting practice Jack Fox New York [u.a.] Wiley 2001 XXII, 337 S. txt rdacontent n rdamedia nc rdacarrier Cabinets d'expertise comptable - Réseaux d'ordinateurs Nouvelles entreprises Accounting firms Computer networks New business enterprises Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Wirtschaftsprüfungsbetrieb (DE-588)4200348-9 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wirtschaftsprüfungsbetrieb (DE-588)4200348-9 s Electronic Commerce (DE-588)4592128-3 s Unternehmensgründung (DE-588)4078599-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009362501&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fox, Jack Building a profitable online accounting practice Cabinets d'expertise comptable - Réseaux d'ordinateurs Nouvelles entreprises Accounting firms Computer networks New business enterprises Electronic Commerce (DE-588)4592128-3 gnd Wirtschaftsprüfungsbetrieb (DE-588)4200348-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4200348-9 (DE-588)4078599-3 (DE-588)4078704-7 |
| title | Building a profitable online accounting practice |
| title_auth | Building a profitable online accounting practice |
| title_exact_search | Building a profitable online accounting practice |
| title_full | Building a profitable online accounting practice Jack Fox |
| title_fullStr | Building a profitable online accounting practice Jack Fox |
| title_full_unstemmed | Building a profitable online accounting practice Jack Fox |
| title_short | Building a profitable online accounting practice |
| title_sort | building a profitable online accounting practice |
| topic | Cabinets d'expertise comptable - Réseaux d'ordinateurs Nouvelles entreprises Accounting firms Computer networks New business enterprises Electronic Commerce (DE-588)4592128-3 gnd Wirtschaftsprüfungsbetrieb (DE-588)4200348-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Cabinets d'expertise comptable - Réseaux d'ordinateurs Nouvelles entreprises Accounting firms Computer networks New business enterprises Electronic Commerce Wirtschaftsprüfungsbetrieb Unternehmensgründung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009362501&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT foxjack buildingaprofitableonlineaccountingpractice |