Marketing: creating and keeping customers in an e-commerce world
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, O.
South-Western College Publ.
2001
|
| Ausgabe: | ed. 7 |
| Schlagworte: | |
| Beschreibung: | XXXIII, 689 S. Ill., graph. Darst. |
| ISBN: | 0324072694 |
Internformat
MARC
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| 100 | 1 | |a Zikmund, William G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b creating and keeping customers in an e-commerce world |c William G. Zikmund ; Michael D'Amico |
| 246 | 1 | 3 | |a The power of marketing |
| 250 | |a ed. 7 | ||
| 264 | 1 | |a Cincinnati, O. |b South-Western College Publ. |c 2001 | |
| 300 | |a XXXIII, 689 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a D'Amico, Michael |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009360024 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Zikmund, William G. D'Amico, Michael |
| author_facet | Zikmund, William G. D'Amico, Michael |
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| author_sort | Zikmund, William G. |
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| building | Verbundindex |
| bvnumber | BV013696900 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | ed. 7 |
| format | Book |
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| id | DE-604.BV013696900 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:50:25Z |
| institution | BVB |
| isbn | 0324072694 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009360024 |
| oclc_num | 52925773 |
| open_access_boolean | |
| owner | DE-Aug4 DE-898 DE-BY-UBR DE-188 |
| owner_facet | DE-Aug4 DE-898 DE-BY-UBR DE-188 |
| physical | XXXIII, 689 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | South-Western College Publ. |
| record_format | marc |
| spelling | Zikmund, William G. Verfasser aut Marketing creating and keeping customers in an e-commerce world William G. Zikmund ; Michael D'Amico The power of marketing ed. 7 Cincinnati, O. South-Western College Publ. 2001 XXXIII, 689 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mercadotecnia Marketing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Marketing (DE-588)4037589-4 s DE-604 D'Amico, Michael Verfasser aut |
| spellingShingle | Zikmund, William G. D'Amico, Michael Marketing creating and keeping customers in an e-commerce world Mercadotecnia Marketing Electronic Commerce (DE-588)4592128-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4037589-4 |
| title | Marketing creating and keeping customers in an e-commerce world |
| title_alt | The power of marketing |
| title_auth | Marketing creating and keeping customers in an e-commerce world |
| title_exact_search | Marketing creating and keeping customers in an e-commerce world |
| title_full | Marketing creating and keeping customers in an e-commerce world William G. Zikmund ; Michael D'Amico |
| title_fullStr | Marketing creating and keeping customers in an e-commerce world William G. Zikmund ; Michael D'Amico |
| title_full_unstemmed | Marketing creating and keeping customers in an e-commerce world William G. Zikmund ; Michael D'Amico |
| title_short | Marketing |
| title_sort | marketing creating and keeping customers in an e commerce world |
| title_sub | creating and keeping customers in an e-commerce world |
| topic | Mercadotecnia Marketing Electronic Commerce (DE-588)4592128-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Mercadotecnia Marketing Electronic Commerce |
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