Communication theories: origins, methods, and uses in the mass media
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Longman
2001
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 411 S. graph. Darst. |
| ISBN: | 0801333350 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804128499992100864 |
|---|---|
| adam_text | COMMUNICATION THEORIES:
ORIGINS, METHODS, AND USES
IN THE MASS MEDIA
FIFTH EDITION
WERNER J. SEVERIN
JAMES W. TANKARD, JR.
UNIVERSITY OF TEXAS AT AUSTIN
NEW YORK SAN FRANCISCO BOSTON
LONDON TORONTO SYDNEY TOKYO SINGAPORE MADRID
MEXICO CITY MUNICH PARIS CAPE TOWN HONG KONG MONTREAL
CONTENTS
PREFACE XV
PARTI
THE CHANGING MEDIA LANDSCAPE
1 INTRODUCTION TO MASS COMMUNICATION THEORY 3
CONCEPT OF MASS COMMUNICATION 4
THE NEW MEDIA ENVIRONMENT 4
THE ROLE OF THEORY 11
; THE GOALS OF MASS COMMUNICATION THEORY 12
THE EFFECTS OF MASS COMMUNICATION 12
Y CHANGES IN MASS COMMUNICATION THEORY 14
CRITICAL THEORY AND CULTURAL STUDIES 15
THEORETICAL QUESTIONS RAISED BY CHANGES IN THE MEDIA ENVIRONMENT 16
CONCLUSIONS 17
KEY TERMS 17
DISCUSSION 19
REFERENCES 19
PART II
SCIENTIFIC METHOD AND MODELS OF MASS
COMMUNICATION 23
2 SCIENTIFIC METHOD 25
IMAGINATION IN SCIENCE 26
THE CUMULATIVE NATURE OF SCIENCE 27
SCIENTIFIC GENERALIZATIONS ABOUT REALITY 29
SCIENTIFIC HYPOTHESES 30
SAFEGUARDS AGAINST BIAS AND FRAUD 30
UNINTENDED FINDINGS AND NEW DIRECTIONS 31
ETHICS AND FRAUD IN SCIENCE 32
THE PROCESS OF SCIENTIFIC INQUIRY 34
ACQUIRING EMPIRICAL DATA 35
REASONING ABOUT THE DATA 40
VII
VIII CONTENTS
CONCLUSIONS 42
KEY TERMS 43
DISCUSSION 44
REFERENCES 44
3 MODELS IN MASS COMMUNICATION RESEARCH 47
FUNCTIONS OF A MODEL 48
EVALUATION OF A MODEL 48
SOME EARLY COMMUNICATION MODELS 49
CONCLUSIONS 67
KEY TERMS 68
DISCUSSION 69
REFERENCES 69
PART III
PERCEPTION AND LANGUAGE ISSUES
IN THE MASS MEDIA 71
4 THE ROLE OF PERCEPTION IN COMMUNICATION 73
INFLUENCES ON PERCEPTION 74
PERCEPTION AND MASS COMMUNICATION 78
OTHER SELECTIVE PROCESSES 80
SCHEMA THEORY 82
SUBLIMINAL PERCEPTION 83
PERCEPTION OF PICTURES 85
COMPLEXITY OF MESSAGES 86
CONCLUSIONS 87
KEY TERMS 87
DISCUSSION 88
REFERENCES 88
5 PROBLEMS IN ENCODING 91
CHARACTERISTICS OF LANGUAGE 91
MISUSES OF LANGUAGE 97
THREE KINDS OF STATEMENTS 100
SLANTING 101
STUDIES OF OBJECTIVITY 102
IMPLICATIONS FOR ENCODING 105
CONCLUSIONS 105
KEY TERMS 106
CONTENTS IX
DISCUSSION 106
REFERENCES 107
ANALYSIS OF PROPAGANDA: FIRST THEORIES
OF DECODING AND EFFECTS 108
WHAT IS PROPAGANDA? 108
WARTIME PROPAGANDA 110
PROPAGANDA EDUCATION 110
THE PROPAGANDA DEVICES 111
EFFECTIVENESS OF PROPAGANDA DEVICES 123
THE BULLET THEORY 125
CONCLUSIONS 126
KEY TERMS 126
DISCUSSION 127
REFERENCES 128
PART IV
THE SOCIAL-PSYCHOLOGICAL APPROACH 131
7 COGNITIVE CONSISTENCY AND MASS COMMUNICATION 133
HEIDER S BALANCE THEORY 134
NEWCOMB S SYMMETRY THEORY 134
OSGOOD S CONGRUITY THEORY 136
THE ROLE OF MEDIA GATEKEEPERS 141
FESTINGER S THEORY OF COGNITIVE DISSONANCE 142
CONCLUSIONS 146
KEY TERMS 147
DISCUSSION 148
REFERENCES 148
8 THEORIES OF PERSUASION 151
THE CONCEPT OF ATTITUDE 152
HISTORY OF ATTITUDE-CHANGE RESEARCH 153
SPECIFIC TECHNIQUES OF ATTITUDE CHANGE 155
INOCULATION THEORY 163
THE FUNCTIONS OF ATTITUDES 166
ATTITUDES AND BEHAVIOR 168
CLASSICAL CONDITIONING OF ATTITUDES 172
PROCESS MODELS OF PERSUASION 173
APPLICATIONS OF PERSUASION THEORY IN THE MASS MEDIA 178
X CONTENTS
CONCLUSIONS 179
KEY TERMS 179
DISCUSSION 181
REFERENCES 182
9 GROUPS AND COMMUNICATION 185
SHERIF S RESEARCH ON GROUP NORMS 186
ASCH S RESEARCH ON GROUP PRESSURE 187
HOW NORMS ARE DEVELOPED 189
LEWIN S FOOD HABITS STUDIES 189
GROUPS AND POLITICAL ATTITUDES 190
THE SOCIAL IDENTIFICATION MODEL 192
GROUPS AS INSTRUMENTS OF CHANGE 193
GROUPS AND MASS COMMUNICATION 194
AUDIENCE SEGMENTATION 195
CONCLUSIONS 197
KEY TERMS 197
DISCUSSION 198
REFERENCES 199
10 MASS MEDIA AND INTERPERSONAL COMMUNICATION 201
THE MASS MEDIA AND VOTING BEHAVIOR 201
THE ROLE OF THE COMMUNITY IN DECISION MAKING 203
CRITICISMS OF THE TWO-STEP FLOW 206
DIFFUSION OF INNOVATIONS 207
CONCLUSIONS 214
KEY TERMS 214
DISCUSSION 215
REFERENCES 215
PART V
MASS MEDIA EFFECTS AND USES 217
11 AGENDA SETTING 219
THE CHAPEL HILL STUDY 220
PRECURSORS OF THE HYPOTHESIS 221
A CHANGE IN THINKING 222
THE MEDIA AGENDA AND REALITY 223
CONTENTS XI
THE CHARLOTTE STUDY 224
EXPERIMENTAL EVIDENCE 225
PRIMING 226
THE OBTRUSIVENESS OF ISSUES 227
ABSTRACT AND CONCRETE ISSUES 228
TIME NEEDED FOR AGENDA SETTING 229
THE ROLE OF EXPOSURE 229
AGENDA BUILDING 230
THE NEED FOR ORIENTATION 231
WHO SETS THE MEDIA AGENDA? 231
PRESIDENTIAL AGENDAS 233
HOW DOES AGENDA SETTING WORK? 235
THE SECOND LEVEL OF AGENDA SETTING 236
APPLICATIONS OF AGENDA SETTING 238
CONCLUSIONS 239
KEY TERMS 240
DISCUSSION 241
REFERENCES 241
12 THE KNOWLEDGE-GAP HYPOTHESIS 245
THE ROLE OF THE MASS MEDIA 246
OPERATIONAL FORMS OF THE HYPOTHESIS 247
POSSIBLE REASONS FOR A KNOWLEDGE GAP 249
THE KNOWLEDGE GAP IN PUBLIC AFFAIRS 250
SESAME STREET 251
REFINEMENT OF THE HYPOTHESIS 253
THE GENERALITY OF THE HYPOTHESIS 255
THE KNOWLEDGE GAP AND THE NEW TECHNOLOGY 255
NEW DEVELOPMENTS IN KNOWLEDGE-GAP RESEARCH 256
CRITICISM OF THE HYPOTHESIS 257
OVERCOMING KNOWLEDGE GAPS 258
CONCLUSIONS 258
KEY TERMS 259
DISCUSSION 260
REFERENCES 260
13 EFFECTS OF MASS COMMUNICATION 262
GENERAL TRENDS IN EFFECTS THEORY 262
SPECIFIC THEORIES OF MEDIA EFFECTS 268
A PARTICULAR AREA OF THEORY*EFFECTS OF TELEVISION VIOLENCE 283
CONCLUSIONS 286
KEY TERMS 286
DISCUSSION 288
REFERENCES 289
XII CONTENTS
14 USES OF THE MASS MEDIA 293
BEGINNINGS OF THE USES AND GRATIFICATIONS APPROACH 293
USES AND GRATIFICATIONS IN AN ELECTION CAMPAIGN 294
CLASSIFYING INDIVIDUAL NEEDS AND MEDIA USES 295
CRITICISMS OF THE USES AND GRATIFICATIONS THEORY 297
EMPIRICAL TESTS OF THE USES AND GRATIFICATIONS THEORY 298
NEW TECHNOLOGY AND THE ACTIVE AUDIENCE 299
RECENT DEVELOPMENTS IN USES AND GRATIFICATIONS RESEARCH 301
CONCLUSIONS 302
KEY TERMS 302
DISCUSSION 303
REFERENCES 303
PART VI
MEDIA CHANNELS 307
15 MASS MEDIA IN MODERN SOCIETY 309
FOUR THEORIES OF THE PRESS 309
THE NEWS MEDIA AS AGENTS OF POWER 318
FUNCTIONS OF THE MEDIA 321
VALUES AND IDEOLOGY IN SUPPORT OF THE SOCIETY 323
OUR MENTAL PICTURE OF THE WORLD 325
POPULAR TASTE AND SOCIAL ACTION 326
SOCIAL CONFORMISM 327
CONDITIONS OF MEDIA EFFECTIVENESS 328
ENDURING VALUES IN THE NEWS 330
MAKING NEWS: THE SOCIAL CONSTRUCTION OF REALITY 332
CONTROLLING THE NEWS STAFF AND MAINTAINING THE STATUS QUO 333
POSSIBILITIES FOR POLICY DEVIATION 335
SOURCES RATING REPORTERS 337
MASS COMMUNICATION AND SOCIOCULTURAL INTEGRATION 338
CONCLUSIONS 342
KEY TERMS 342
DISCUSSION 343
REFERENCES 344
16 MEDIA CHAINS AND CONGLOMERATES 347
TELEVISION 347
NEWSPAPERS 350
MEDIA SYNERGY 358
EFFECTS OF OWNERSHIP ON MEDIA CONTENT 359
CONTENTS XIII
CONCLUSIONS 362
KEY TERMS 362
DISCUSSION 363
REFERENCES 363
17 THEORIES OF CYBER COMMUNICATION 366
KEY CONCEPTS IN DIGITAL COMMUNICATION 368
X
/ APPLICATION OF EXISTING THEORIES TO CYBER COMMUNICATION 372
NEW THEORY AND RESEARCH AIMED AT CYBER COMMUNICATION 379
CONCLUSIONS 384
KEY TERMS 384
DISCUSSION 386
REFERENCES 386
PART VII
BRINGING IT ALL TOGETHER 389
18 THE OVERALL PICTURE 391
THE MODEL AND COMMUNICATION RESEARCH 391
MASS MEDIA RESEARCH 396
CONCLUSIONS 398
REFERENCE 399
INDEX 401
|
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| spelling | Severin, Werner J. Verfasser aut Communication theories origins, methods, and uses in the mass media Werner J. Severin ; James W. Tankard 5. ed. New York, NY [u.a.] Longman 2001 XV, 411 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication Massacommunicatie gtt Médias Theorieën gtt Massenmedien Mass media Theorie (DE-588)4059787-8 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Kommunikationswissenschaft (DE-588)4120588-1 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 s Theorie (DE-588)4059787-8 s 1\p DE-604 Massenmedien (DE-588)4037877-9 s Kommunikationswissenschaft (DE-588)4120588-1 s 2\p DE-604 Tankard, James W. Verfasser aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009352164&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Severin, Werner J. Tankard, James W. Communication theories origins, methods, and uses in the mass media Communication Massacommunicatie gtt Médias Theorieën gtt Massenmedien Mass media Theorie (DE-588)4059787-8 gnd Massenkommunikation (DE-588)4037875-5 gnd Massenmedien (DE-588)4037877-9 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| subject_GND | (DE-588)4059787-8 (DE-588)4037875-5 (DE-588)4037877-9 (DE-588)4120588-1 |
| title | Communication theories origins, methods, and uses in the mass media |
| title_auth | Communication theories origins, methods, and uses in the mass media |
| title_exact_search | Communication theories origins, methods, and uses in the mass media |
| title_full | Communication theories origins, methods, and uses in the mass media Werner J. Severin ; James W. Tankard |
| title_fullStr | Communication theories origins, methods, and uses in the mass media Werner J. Severin ; James W. Tankard |
| title_full_unstemmed | Communication theories origins, methods, and uses in the mass media Werner J. Severin ; James W. Tankard |
| title_short | Communication theories |
| title_sort | communication theories origins methods and uses in the mass media |
| title_sub | origins, methods, and uses in the mass media |
| topic | Communication Massacommunicatie gtt Médias Theorieën gtt Massenmedien Mass media Theorie (DE-588)4059787-8 gnd Massenkommunikation (DE-588)4037875-5 gnd Massenmedien (DE-588)4037877-9 gnd Kommunikationswissenschaft (DE-588)4120588-1 gnd |
| topic_facet | Communication Massacommunicatie Médias Theorieën Massenmedien Mass media Theorie Massenkommunikation Kommunikationswissenschaft |
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