Consumer behavior:
Gespeichert in:
| Vorheriger Titel: | Engel, James F. Consumer behavior |
|---|---|
| Hauptverfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth [u.a.]
Harcourt College Publ.
2001
|
| Ausgabe: | 9. ed. |
| Schriftenreihe: | The Dryden Press series in marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 570 S. Ill., graph. Darst. |
| ISBN: | 0030211085 |
Internformat
MARC
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| 100 | 1 | |a Blackwell, Roger D. |d 1940- |e Verfasser |0 (DE-588)142572543 |4 aut | |
| 245 | 1 | 0 | |a Consumer behavior |c Roger D. Blackwell ; Paul W. Miniard ; James F. Engel |
| 250 | |a 9. ed. | ||
| 264 | 1 | |a Fort Worth [u.a.] |b Harcourt College Publ. |c 2001 | |
| 300 | |a XX, 570 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The Dryden Press series in marketing | |
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| 700 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 780 | 0 | 0 | |i Bis 8. Auflage |a Engel, James F. |t Consumer behavior |
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Datensatz im Suchindex
| _version_ | 1804128461843857408 |
|---|---|
| adam_text | Brief Contents
PART I Introduction To Consumer Behavior 3
Chapter 1 Consumer Behavior and Consumer Research 5
Chapter 2 How Consumer Analysis Affects Business Strategy 34
PART II Consumer Decision Making 67
Chapter 3 The Consumer Decision Process 69
Chapter 4 Pre Purchase Processes: Need Recognition, Search,
and Evaluation 99
Chapter 5 Purchase 126
Chapter 6 Post Purchase Processes: Consumption and Evaluation 159
PART III Individual Determinants of Consumer Behavior 185
Chapter 7 Demographics, Psychographics, and Personality 187
Chapter 8 Consumer Motivation 232
Chapter 9 Consumer Knowledge 259 ,
Chapter 10 Consumer Intentions, Attitudes, Beliefs, and Feelings 281 f
PART IV Environmental Influences on Consumer Behavior 311
Chapter 11 Culture, Ethnicity, and Social Class 313
Chapter 12 Family and Household Influences 359
Chapter 13 Group and Personal Influence 395
PART V Influencing Consumer Behavior 433
Chapter 14 Making Contact 435
Chapter 15 Shaping Consumers Opinions 459
Chapter 16 Helping Consumers to Remember 486
Case 1 Pick n Pay 310
Case 2 Service Corporation International 515
Case 3 Amazon.com 520
Case 4 Avon 524
Case 5 The Duck Company 527
Case 6 National Pork Producers Council 532
Case 7 Destroy Your Business.com 540
Glossary 542
Credits 550
Name Index 552
Subject Index 554
xiii
Contents
PART I CHAPTER 2
INTRODUCTION TO CONSUMER HOW CONSUMER ANALYSIS AFFECTS
BEHAVIOR 3 BUSINESS STRATEGY 34
Opening Vignette 34
CHAPTER 1 _, ,, ^ ,.. _
CONSUMER BEHAVIOR AND CONSUMER ^ZZtX^M^ S^eSy: Where
RESEARCH 5 Does consumer Behavior Fit? 35
Opening Vignette 5 Market Analysis 37
Market Segmentation 39
What Is Consumer Behavior? 6 CONSUMER IN FOCUS 2.1: Design Your Own
Why Study Consumer Behavior? 8 Car 44
Consumer Behavior Helps Analyze Consumers Marketing Mix Strategies 45
Increasing Influence 9 Implementation 48
The Consumer is King 10 The Seven R s of the Marketing Mix 49
Only the Customer Can Fire Us All 10 Customer Loyalty and Retention Strategies 50
Consumer Behavior Educates and Protects Customer Loyalty Programs 50
Consumers 11 Strengthening Customer Relationships 51
Consumer Behavior Helps Formulate Public CONSUMER IN FOCUS 2.2: Loyalty Programs
Policy 11 that Start with the Customer 51
Consumer Behavior Affects Personal Global Marketing Strategy 53
Policy 13 Global Market Analysis and Strategy 54
Evolution of Consumer Behavior 15 Can Marketing Be Standardized? 54
Who Determines What Consumers Can Buy? 15 CONSUMER IN FOCUS 2.3: A Snapshot of Global
Manufacturing Orientation 17 Retailing 55
From Manufacturing to Selling 18 Intermarket Segmentation 56
From Selling to Marketing 18 Localization Based on Differences 56
Comprehensive Consumer Orientation 20 Global Advertising Effectiveness 57
How Do You Study Consumers? 21 Overcoming Language Problems 59
A Foundation In the Sciences 21 Brand Names 59
Methods of Studying Consumer Behavior 21 Summary 61
Observation 22 Review and Discussion Questions 61
Interviews and Surveys 22 Endnotes 62
Experimentation 23 Suggested Readings for Part I 65
Consumption Research 23
The Underlying Principles of Consumer Behavior 25
The Consumer Is Sovereign 25 PART II
The Consumer Is Global 26 CONSUMER DECISION MAKING 67
Consumers Are Different; Consumers Are
Alike 27 CHAPTER 3
The Consumer Has Rights 27 THE CONSUMER DECISION PROCESS 69
Everyone Needs to Understand Consumers 30
Challenges for the Future 30 °Pmin« ViSnette 69
Summary 31 The Consumer Decision Process Model 70
Review and Discussion Questions 32 Stage One: Need Recognition 72
Endnotes 32 Stage Two: Search for Information 73
CONTENTS xv
Stage Three: Pre Purchase Evaluation of Constructing the Consideration Set 113
Alternatives 76 Deciding How to Evaluate the Choice
Stage Four: Purchase 79 Alternatives 114
Stage Five: Consumption 80 Relying on Pre Existing Evaluations 115
Stage Six: Post Consumption Evaluation 80 Constructing New Evaluations 115
Stage Seven: Divestment 82 CONSUMER IN FOCUS 4.4: Is Whirlpool Missing
How Organizations Use the CDP Model 82 the Signal? 117
Variables That Shape the Decision Process 84 How Good Are We at Evaluating Alternatives? 120
Individual Differences 84 Summary 120
Environmental Influences 85 Review and Discussion Questions 121
Psychological Processes Influencing Consumer Endnotes 122
Behavior 85
Types of Decision Process 86
Decision Process Continuum 86
Initial Purchase 86 CHAPTER 5
CONSUMER IN FOCUS 3.1: Buying Toiletries— PURCHASE 126
Get It over with Fast 88 , . . ,,. ,. ,,,
Ovemnv Vivnette 126
Repeat Purchases 88 s s
Impulse Buying 89 To Buy or Not to Buy 127
Variety Seeking 89 Retailing and the Purchase Process 129
Factors Influencing the Extent of Problem Why People Shop 129
Solving 91 The Purchase Decision Process 130
Degree of Involvement 91 Retail Image 131
Perceptions of Difference Among Alternatives 93 Determinants of Retailer Success or Failure 132
Time Availability 93 Location 132
Consumer s Mood State 93 Nature and Quality of Assortment 133
Diagnosing Consumer Behavior 93 Price 133
Summary 95 Advertising and Promotion for Positioning of the
Review and Discussion Questions 95 Retail Brand 134
Endnotes 96 Sales Personnel 137
Services Offered 138
CHAPTER 4 CONSUMER IN FOCUS 5.1: Loblaw Supermarkets
PRE PURCHASE PROCESSES: NEED ^^TZ^^
RECOGNITION, SEARCH, AND CONSUMER IN FOCUS 5.2: Sephora: Using
EVALUATION 99 Physical Attributes and Interactivity to
Opening Vignette 99 Injjuenc? Purchase Deci«°ns 139
y * * Store Clientele 140
Need Recognition 99 Point of Purchase Materials 140
Why Businesses Need to Understand Need Consumer Logistics 140
Recognition 101 CONSUMER IN FOCUS 5.3: Check This Out 143
CONSUMER IN FOCUS 4.1: Unfilled Needs The Changing Retail Landscape 143
Represent Business Opportunities 101 Location Based Retailing 143
How Companies Can Activate Need Value Oriented Retailers 144
Recognition 102 The Shopping Mall 144
Generic Versus Selective Need Recognition 104 Direct Marketing 145
Search 105 Purchase Behavior in the E Commerce
Internal Search 106 Revolution 147
External Search 107 Consumer Resources: What People Spend When
How Much Do Consumers Search? 107 They Purchase 149
The Value of Understanding Consumer Search 108 Money and Time Budgets 149
Pre Purchase Evaluation 109 Polychronic Time Use 150
CONSUMER IN FOCUS 4.2: How One Company s Time Prices 151
(Unintentional?) Efforts to Reduce Consumer Cognitive Resources 151
Search Backfired 110 Communicating with Consumers: Integrated
Determining Choice Alternatives 111 Marketing Communications 152
CONSUMER IN FOCUS 4.3: Getting Thoroughbred Summary 153
Racing Back in the Saddle 113 Review and Discussion Questions 154
xvi CONTENTS
Endnotes 154 Fuels Birth Control Sales Efforts in India 191
How Long Will People Live? 192
CHAPTER 6 How Many People Will Immigrate? 192
POST PURCHASE PROCESSES M°St Likdy PoPulation Scenarios 192
Opening Vignette 159 Rise of Teenagers 194
Young Adults 195
Consumption 160 Baby Boomers and Muppies 196
Consumption Behaviors 160 Young Again Market 198
When Does Consumption Occur? 160 Effects of an Aging Population 198
CONSUMER IN FOCUS 6.1: The Effectiveness of Changing Geography of Demand 199
Medications May Depend on When They re Segmenting Geographically 199
Consumed 162 Which States Are Growing? 199
Where Does Consumption Occur? 163 Economic Resources 201
How Is the Product Consumed? 163 Consumer Confidence 202
CONSUMER IN FOCUS 6.2: Changing How Wealth 202
Russians Consume Vodka 164 Targeting the Up Market 202
How Much Is Consumed 164 Targeting the Down Market 203
Consumption Experiences 165 Poverty 203
How Does It Feel? 165 Global Market Opportunities: Reacting to Slow
CONSUMER IN FOCUS 6.3: Curbing Toothpaste Growth Market Conditions 203
Consumption 166 Fast Growth Populations 204
How Rewarding or Punishing Was the Global Market Demographics and Attractiveness 204
Experience? 167 Consumer Behavior in Developing Countries 204
Did It Confirm or Disconfirm Expectations? 169 Consumer Behavior in the Pacific Rim 207
Consumption Norms and Rituals 169 India 207
Compulsive Consumption 170 South Korea 208
Post Consumption Evaluations 171 Australia 208
The Importance of Customer Satisfaction 172 China 208
It Influences Repeat Buying 172 Japan 209
It Shapes Word of Mouth Communication 172 Latin America 209
Dissatisfaction Leads to Complaints 174 Eastern Europe 210
Implications for Competitive Strategy 175 European Single Market 210
So What Determines Satisfaction? 175 Canada 211
CONSUMER IN FOCUS 6.4: Customer The Influence of Individual Differences on
Dissatisfaction Takes Off in the Airline Consumer Behavior 211
Industry 177 Personality and Consumer Behavior 211
Summary 179 CONSUMER IN FOCUS 7.2 212
Review and Discussion Questions 180 Personality 212
Endnotes 180 Psychoanalytic Theory 212
Suggested Readings for Part II 183 Socio Psychological Theory 213
Trait Factor Theory 213
fAKi in Predicting Buyer Behavior 214
INDIVIDUAL DETERMINANTS OF Personal Values 215
CONSUMER BEHAVIOR 185 Rokeach Value Scale 215
Schwartz Value Scale 216
CHAPTER 7 Values and Consumer Decision Process 217
DEMOGRAPHICS, PSYCHOGRAPHICS, AND Laddering 217
PERSONALITY 187 Lifestyle Concepts and Measurement 219
_. • ,,•.,,„ , Psychographics 220
Opeenmg Vignette 187 .,J . °o r x . „_,
r d 6 Market Segmentation 221
Analyzing and Predicting Consumer Behavior 187 VALS™ 223
Demographic Analysis and Social Policy 189 VALS™ and LOV 225
Demographics and Industrial Demand 189 Global Lifestyles 225
Changing Structure of Consumer Markets 189 Multiple Measures of Individual Behavior 226
People: Foundation of Market Analysis 189 Summary 226
How Many Babies Will Be Born? 190 Review and Discussion Questions 226
CONSUMER IN FOCUS 7.1: Population Growth Endnotes 227
CONTENTS xvii
CHAPTER 8 Persuasion Knowledge 267
CONSUMER MOTIVATION 232 Sources of Consumer Knowledge 269
CONSUMER IN FOCUS 9.2: Magazine and
Opening Vignette 232 Television Advertising as Sources of
Types of Consumer Needs 233 Information 270
Physiological Needs 233 CONSUMER IN FOCUS 9.3: The Yellow Pages
Safety and Health Needs 233 Wants t0 ExPand Its ImaSe as a Source of
CONSUMER IN FOCUS 8.1: The Steel Industry Information 270
Connects with Consumers Need for The Benefits of Understanding Consumer
Safety 235 Knowledge 272
The Need for Love and Companionship 236 Lack of Knowledge 272
The Need for Financial Resources and Undesirable Knowledge 272
Security 237 Gauging the Product s Positioning Success 275
The Need for Pleasure 239 CONSUMER IN FOCUS 9.4: Hallmark Tries
Social Image Needs 239 t0 Correct Consumers Price
The Need to Possess 240 Knowledge 276
CONSUMER IN FOCUS 8.2: Stickers That Send the Discovering New Uses 277
Right Message 241 Gauging the Severity of Competitive Threats
The Need to Give 243 277
The Need for Information 243 Enhancing the Effectiveness of Customer
The Need for Variety 244 Recruitment Activities 277
CONSUMER IN FOCUS 8.3: Greater Variety Spurs Summary 278
Coin Collectors Interest 245 Review and Discussion Questions 278
Motivational Conflict and Need Priorities 245 Endnotes 279
Motivational Intensity 247
The Challenge of Understanding Consumer
Motivation 248
Motivating Consumers 250
Overcoming Price Barriers 250 CHAPTER 10
Provide Other Incentives 251 CONSUMER INTENTIONS, ATTITUDES,
Implement a Loyalty Program 252 BELIEFS, AND FEELINGS 281
CONSUMER IN FOCUS 8.4: Travelodge Hotels
Loyalty Program 253 Opening Vignette 281
Enhance Perceived Risk 253 Consumer Intentions 282
Arousing Consumers Curiosity 255 CONSUMER IN FOCUS 10.1: Public Policy Makers
Nummary 255 Also Afe Interested m prec]icting Consumer
Review and Discussion Questions 255 „ u • im
Behavior 283
Constraints on the Predictive Power of
Intentions 284
Other Uses of Consumer Intentions 287
CONSUMER IN FOCUS 10.2: Purchase Intentions
May Depend on What Consumers Know
About Hemp 287
CHAPTER 9 Consumer Attitudes 289
CONSUMER KNOWLEDGE 259 The Variety of Consumer Attitudes 289
Attitude Formation 290
Opening Vignette 259 Jhe Role of Beljefs m Attitude Formation 291
Types of Consumer Knowledge 260 The Role of Feelings in Attitude Formation 297
Knowledge of the Product s Existence 260 Attitude Change 300
Knowledge of the Product s Attributes and Attitude Resistance 300
Associations 261 Attitude Change Implications from
CONSUMER IN FOCUS 9.1: And the Silver Medal Multiattribute Attitude Models 301
Goes to ... Nike? 262 CONSUMER IN FOCUS 10.3: Cadillac Wants to
Purchase Knowledge 264 Change Young Drivers Attitudes 302
How Much Does It Cost? 264 Summary 305
When to Buy? 265 Review and Discussion Questions 305
Where to Buy? 265 Endnotes 306
Consumption and Usage Knowledge 265 Suggested Readings for Part HI 309
xrili CONTENTS
PART IV Social Class Microcultures 346
ENVIRONMENTAL INFLUENCES ON What Determines Social Class? 347
CONSUMER BEHAVIOR 311 Social Stratification 349
Social Class Dynamics 349
Social Class and Consumer Behavior 350
rHAPTEi? 11 Market Segmentation 351
CULTURE, ETHNICTV, AND SOCIAL SSSZt* °~
CLASS 313 Summary 352
Opening Vignette 313 Review and Di^ussion Questions 353
r 6 Endnotes 354
What Is Culture? 314
CONSUMER IN FOCUS 11.1: Superstition Can
Affect Behavior in a Macroculture 315
Values and Norms 317 PHAPTFR 1?
How Do People Get Their Values? 317 y tiAf I tR iz
Adapting Strategies to Changing Cultures 319 FAMILY AND HOUSEHOLD
How Culture Affects Consumer Behavior 320 INFLUENCES 359
Influence of Culture on Pre Purchase and „ . ,,. ,, ,_n
„„„ Opening Vignette 359
Purchase 320 y 5 5
Influence of Culture on Consumption and The Importance of Families and Households on
Divestment 321 Consumer Behavior 360
How Core Values Affect Marketing 322 What Is a Family? 360
Changing Values 323 What Is a Household? 361
Changing Family Influences 323 Structural Variables Affecting Families and
Changing Religious Influences 324 Households 362
Changing Educational Institutions 326 Sociological Variables Affecting Families and
The Influences of Age Related Microcultures on Households 362
Values 326 CONSUMER IN FOCUS 12.1: Japanese Smart
National Culture 327 Homes 362
Geographic Culture 329 Family Celebrations and Gift Giving 363
North American Core Values 329 Who Determines What the Family Buys? 365
The Foundation of American Values 330 Role Behavior 365
American Values and Advertising 330 Influences on the Decision Process 367
U.S. and Canadian Variations in Values 330 Family Life Cycles 369
Ethnic Microcultures and Their Influences on Family Life Cycle Characteristics 370
Consumer Behavior 332 Family and Household Spending 373
America s Ethnic Microcultures 333 Changing Family and Household Structure 373
Euro Descent Americans 335 To Marry or Not to Marry? That Is the Question 375
CONSUMER IN FOCUS 11.2: Acculturation Leads The Singles Boom 375
to New Recruiting Practices 335 Household Characteristics 377
Native American Culture 336 Changing Roles of Women 379
Multiethnic Microcultures 336 Female Employment 380
Black or African American Culture 338 CONSUMER IN FOCUS 12.2: To Smoke or Not To
Structural Influences on Black/African American Smoke? 380
Markets 338 Career Orientation 381
African American Consumption Patterns 340 Women and Time 382
CONSUMER IN FOCUS 11.3: Micoculrure Goes Role Overload 382
Mainstream 341 Marketing to Women 382
Asian American Culture 341 Changing Masculine Roles 384
Structural Influences 342 Children and Household Consumer
Asian American Consumption Patterns 342 Behavior 385
Hispanic or Latino Culture 343 Influence of Children 385
Who Is Hispanic? 343 Childhood Socialization 387
Structural Influences 344 Research Methodology for Family Decision
Hispanic Consumption Patterns and Studies 388
Characteristics 344 Measuring Influences 389
Avoiding Marketing Blunders 345 Interviewer Bias 389
French Canadian Culture 346 Respondent Selection 389
CONTENTS xix
Summary 390 Persuasion 421
Review and Discussion Questions 390 Decision 421
Endnotes 391 Implementation 421
Confirmation 421
Consumers Most Likely to Buy New Products 422
Managerial Perspectives on Adoption and Diffusion
of Innovation 424
Summary 426
CHAPTER 13 Review and Discussion Questions 426
GROUP AND PERSONAL INFLUENCE 395 Endnotes 427
Opening Vignette 395 Suggested Readings for Part IV 431
Group and Personal Influences on Individuals 396
What Are Reference Groups? 396
Types of Reference Groups 396
Types of Group Influence 398 PART V
How Reference Groups Influence Individuals 398 INFLUENCING CONSUMER BEHAVIOR 433
Socialization 398
Self Concept 399
Social Comparison 399 CHAPTER 14
Conformity 399 MAKING CONTACT 435
When Are People Likely to Adhere to Norms? 400 fe 435
Appealmg to Normative Influence in Marketing
Strategy 401 Exposure 436
Celebrities and Other Reference Group Appeals in Selective Exposure 437
Advertising 402 CONSUMER IN FOCUS 14.1: Making Contact with
Transmission of Influence Through Dyadic Teenagers 437
Exchanges 403 The Danger of Overexposure 438
Word of Mouth Communication 404 Attention 439
Opinion Leadership 404 Short Term Memory: The Cognitive Resource for
Service Encounters 406 Attention 441
How Personal Influences Are Transmitted 407 Grabbing Consumers Attention 442
WOM and Opinion Leaders in Advertising and Connect with Consumers Needs 443
Marketing Strategy 409 Paying Consumers to Pay Attention 443
The Advertising WOM Relationship 409 Look! It Moves! 444
Stimulating Word of Mouth 410 Scene Changes 444
Creating Opinion Leaders 410 CONSUMER IN FOCUS 14.2: Gaining Attention
Managing Negative WOM 411 with Movement 444
Diffusion of Innovations 412 Colors Are Nice 445
Innovations and New Products 412 Make It Bigger 445
Types of Innovations 413 Make It More Intense 446
CONSUMER IN FOCUS 13.1: Diffusion of Cell Location! Location! Location! 446
Phones Changes Lives 413 The Surprise Factor 446
Why Some Innovations Succeed and Others Don t 415 CONSUMER IN FOCUS 14.3: Shocking
Relative Advantage 415 Advertising 447
Compatibility 415 Distinctiveness 447
Complexity 416 The Human Attraction 448
Trialability 416 The Entertainment Factor 449
Observability 416 CONSUMER IN FOCUS 14.4: Quiet Please, the
CONSUMER IN FOCUS 13.2: AOL Versus Commercials Are Coming On! 450
CompuServe: How Consumers Evaluate Learned Attention Inducing Stimuli 451
Competitive Innovations 417 Look for a Less Cluttered Environment 451
The Diffusion Process 417 Attracting Attention: Some Additional Observations
Communication 418 and Recommendations 453
Time 418 Can Consumers Be Influenced if They Don t Pay
Social System 419 Attention? 454
Speed of Diffusion 419 Summary 455
Consumer Decision Process for Innovations 420 Review and Discussion Questions 455
Knowledge 421 Endnotes 456
xx CONTENTS
CHAPTER 15 How Companies Can Help Consumers To
SHAPING CONSUMERS OPINIONS 459 Remember 497
Reminders 497
Opening Vignette 459 CONSUMER IN FOCUS 16.3: The Memory Value
Opinion Formation 460 of Product Premiums 500
Stimulus Categorization 460 Sayin8 li Over and Over: The Value of
The Amount of Processing 460 Repetition 500
Classical Conditioning 461 Encourage Elaboration 501
The Content of Processing 464 Encourage Multiple Representations in
The Central Process of Opinion Formation 464 Memory 502
CONSUMER IN FOCUS 15.1: Centrum Silver s The Importance of Consistency 503
Ad Misses the Mark 465 Use Easy to Remember Stimuli 503
The Peripheral Process of Opinion Put Consumers in a Good Mood 504
Formation 466 Summary 504
The Influence of Biased Processing 468 Review and Discussion Questions 505
How Businesses Influence Opinion Formation 469 Endnotes 505
Advertising s Role in Opinion Formation 469 Suggested Readings for Part V 509
Advertising Claims 469
Product Endorsers 471 CASE 1
CONSUMER IN FOCUS 15.2: Wrestling and plCK ,N pAy glQ
Belching Convey the Right Meaning for Slim
Jim 471
The Use of Free Product Samples 473 CASE 2
The Product s Name 475 SERVICE CORPORATION
Product Packaging 475 INTERNATIONAL 515
Different Colors Evoke Different Meanings 475
Reference Pricing 476
Opinion Change 476 CASE 3
CONSUMER IN FOCUS 15.3: Tequila s Getting AMAZON.COM 520
Better and So Are Sales 479
The Differential Threshold 479
The Difficulty of Changing Consumers CASE 4
Opinions 480 AVON 524
The Danger of Changing Consumers Opinions 481
Summary 481
Review and Discussion Questions 482 CASE 5
Endnotes 483 THE DUCK COMPANY 527
CHAPTER 16 CASE 6
HELPING CONSUMERS TO REMEMBER 486 NATIONAL PORK PRODUCERS
COUNCIL 532
Opening Vignette 486
Cognitive Learning 487 CASF 7
CONSUMETiN FOCUS 16.1: We Hope You Forget DESTROY YOUR OWN BUSINESS.COM 540
About It 489
Elaboration 489
Motivation 490
Ability 490 GLOSSARY 542
Mental Representations 490
Retrieval 491 CREDITS 550
Forgetting 493
Recognition and Recall 494
CONSUMER IN FOCUS 16.2: Interference Occurs NAME INDEX 552
in Advertising, Not Just in Football 494
Product Awareness 495
Advertising Awareness 496 SUBJECT INDEX 554
|
| any_adam_object | 1 |
| author | Blackwell, Roger D. 1940- Miniard, Paul W. Engel, James F. 1934- |
| author_GND | (DE-588)142572543 (DE-588)170210219 (DE-588)142573574 |
| author_facet | Blackwell, Roger D. 1940- Miniard, Paul W. Engel, James F. 1934- |
| author_role | aut aut aut |
| author_sort | Blackwell, Roger D. 1940- |
| author_variant | r d b rd rdb p w m pw pwm j f e jf jfe |
| building | Verbundindex |
| bvnumber | BV013651460 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 MS 5560 QW 300 |
| ctrlnum | (OCoLC)247252729 (DE-599)BVBBV013651460 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Psychologie Wirtschaftswissenschaften |
| edition | 9. ed. |
| format | Book |
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| id | DE-604.BV013651460 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:49:37Z |
| institution | BVB |
| isbn | 0030211085 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009327302 |
| oclc_num | 247252729 |
| open_access_boolean | |
| owner | DE-N2 DE-703 DE-473 DE-BY-UBG DE-20 DE-634 DE-188 |
| owner_facet | DE-N2 DE-703 DE-473 DE-BY-UBG DE-20 DE-634 DE-188 |
| physical | XX, 570 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Harcourt College Publ. |
| record_format | marc |
| series2 | The Dryden Press series in marketing |
| spelling | Blackwell, Roger D. 1940- Verfasser (DE-588)142572543 aut Consumer behavior Roger D. Blackwell ; Paul W. Miniard ; James F. Engel 9. ed. Fort Worth [u.a.] Harcourt College Publ. 2001 XX, 570 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Dryden Press series in marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Miniard, Paul W. Verfasser (DE-588)170210219 aut Engel, James F. 1934- Verfasser (DE-588)142573574 aut Bis 8. Auflage Engel, James F. Consumer behavior HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009327302&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Blackwell, Roger D. 1940- Miniard, Paul W. Engel, James F. 1934- Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4062644-1 |
| title | Consumer behavior |
| title_auth | Consumer behavior |
| title_exact_search | Consumer behavior |
| title_full | Consumer behavior Roger D. Blackwell ; Paul W. Miniard ; James F. Engel |
| title_fullStr | Consumer behavior Roger D. Blackwell ; Paul W. Miniard ; James F. Engel |
| title_full_unstemmed | Consumer behavior Roger D. Blackwell ; Paul W. Miniard ; James F. Engel |
| title_old | Engel, James F. Consumer behavior |
| title_short | Consumer behavior |
| title_sort | consumer behavior |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009327302&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT blackwellrogerd consumerbehavior AT miniardpaulw consumerbehavior AT engeljamesf consumerbehavior |