Holdings: Going negative :: THWS Bibkatalog

Going negative: how political advertisements shrink and polarize the electorate

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Bibliographic Details
Main Authors:	Ansolabehere, Stephen (Author), Iyengar, Shanto (Author)
Format:	Book
Language:	English
Published:	New York [u.a.] Free Press 1997
Edition:	1. paperback ed.
Subjects:	Advertising, Political Advertising, Political > United States Negativism Political campaigns > United States Wahlverhalten Politische Werbung USA
Online Access:	Inhaltsverzeichnis
Physical Description:	VIII, 243 S. Ill., graph. Darst.
ISBN:	0684837110

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MARC


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Record in the Search Index

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adam_text	CONTENTS Acknowledgments vii 1 The New Political Fault Line 1 2 TheStudies 17 3 Advertising and Political Discourse 37 4 Striking a Responsive Chord 63 5 The Withdrawalofthe Voter 99 6 TheSpectacle 115 7 Conclusion 145 Appendix A: List of Experiments 159 Appendix B: Data Analysis 169 Appendix C: Games and Campaign Strategy 211 Notes 215 Index 235
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author	Ansolabehere, Stephen Iyengar, Shanto
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dewey-tens	320 - Political science (Politics and government)
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physical	VIII, 243 S. Ill., graph. Darst.
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spelling	Ansolabehere, Stephen Verfasser aut Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar 1. paperback ed. New York [u.a.] Free Press 1997 VIII, 243 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten (DE-588)4079009-5 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Politische Werbung (DE-588)4129440-3 s Wahlverhalten (DE-588)4079009-5 s DE-604 Iyengar, Shanto Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009327082&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Ansolabehere, Stephen Iyengar, Shanto Going negative how political advertisements shrink and polarize the electorate Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten (DE-588)4079009-5 gnd Politische Werbung (DE-588)4129440-3 gnd
subject_GND	(DE-588)4079009-5 (DE-588)4129440-3 (DE-588)4078704-7
title	Going negative how political advertisements shrink and polarize the electorate
title_auth	Going negative how political advertisements shrink and polarize the electorate
title_exact_search	Going negative how political advertisements shrink and polarize the electorate
title_full	Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar
title_fullStr	Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar
title_full_unstemmed	Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar
title_short	Going negative
title_sort	going negative how political advertisements shrink and polarize the electorate
title_sub	how political advertisements shrink and polarize the electorate
topic	Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten (DE-588)4079009-5 gnd Politische Werbung (DE-588)4129440-3 gnd
topic_facet	Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten Politische Werbung USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009327082&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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