Going negative: how political advertisements shrink and polarize the electorate
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Free Press
1997
|
| Ausgabe: | 1. paperback ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 243 S. Ill., graph. Darst. |
| ISBN: | 0684837110 |
Internformat
MARC
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| 245 | 1 | 0 | |a Going negative |b how political advertisements shrink and polarize the electorate |c Stephen Ansolabehere ; Shanto Iyengar |
| 250 | |a 1. paperback ed. | ||
| 264 | 1 | |a New York [u.a.] |b Free Press |c 1997 | |
| 300 | |a VIII, 243 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Advertising, Political | |
| 650 | 4 | |a Advertising, Political |z United States | |
| 650 | 4 | |a Negativism | |
| 650 | 4 | |a Political campaigns |z United States | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgments vii
1 The New Political Fault Line 1
2 TheStudies 17
3 Advertising and Political Discourse 37
4 Striking a Responsive Chord 63
5 The Withdrawalofthe Voter 99
6 TheSpectacle 115
7 Conclusion 145
Appendix A: List of Experiments 159
Appendix B: Data Analysis 169
Appendix C: Games and Campaign Strategy 211
Notes 215
Index 235
|
| any_adam_object | 1 |
| author | Ansolabehere, Stephen Iyengar, Shanto |
| author_facet | Ansolabehere, Stephen Iyengar, Shanto |
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| dewey-full | 324.7/3/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3/0973 |
| dewey-search | 324.7/3/0973 |
| dewey-sort | 3324.7 13 3973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | 1. paperback ed. |
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| id | DE-604.BV013651216 |
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| indexdate | 2024-07-09T18:49:37Z |
| institution | BVB |
| isbn | 0684837110 |
| language | English |
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| physical | VIII, 243 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
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| publisher | Free Press |
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| spelling | Ansolabehere, Stephen Verfasser aut Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar 1. paperback ed. New York [u.a.] Free Press 1997 VIII, 243 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten (DE-588)4079009-5 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Politische Werbung (DE-588)4129440-3 s Wahlverhalten (DE-588)4079009-5 s DE-604 Iyengar, Shanto Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009327082&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ansolabehere, Stephen Iyengar, Shanto Going negative how political advertisements shrink and polarize the electorate Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten (DE-588)4079009-5 gnd Politische Werbung (DE-588)4129440-3 gnd |
| subject_GND | (DE-588)4079009-5 (DE-588)4129440-3 (DE-588)4078704-7 |
| title | Going negative how political advertisements shrink and polarize the electorate |
| title_auth | Going negative how political advertisements shrink and polarize the electorate |
| title_exact_search | Going negative how political advertisements shrink and polarize the electorate |
| title_full | Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar |
| title_fullStr | Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar |
| title_full_unstemmed | Going negative how political advertisements shrink and polarize the electorate Stephen Ansolabehere ; Shanto Iyengar |
| title_short | Going negative |
| title_sort | going negative how political advertisements shrink and polarize the electorate |
| title_sub | how political advertisements shrink and polarize the electorate |
| topic | Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten (DE-588)4079009-5 gnd Politische Werbung (DE-588)4129440-3 gnd |
| topic_facet | Advertising, Political Advertising, Political United States Negativism Political campaigns United States Wahlverhalten Politische Werbung USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009327082&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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