APA (7th ed.) Citation

Ansolabehere, S., & Iyengar, S. (1997). Going negative: How political advertisements shrink and polarize the electorate (1. paperback ed.). Free Press.

Chicago Style (17th ed.) Citation

Ansolabehere, Stephen, and Shanto Iyengar. Going Negative: How Political Advertisements Shrink and Polarize the Electorate. 1. paperback ed. New York [u.a.]: Free Press, 1997.

MLA (9th ed.) Citation

Ansolabehere, Stephen, and Shanto Iyengar. Going Negative: How Political Advertisements Shrink and Polarize the Electorate. 1. paperback ed. Free Press, 1997.