Basic marketing: a global-managerial approach
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Irwin
1999
|
| Ausgabe: | 13. ed., international ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Schlagworte: | |
| Zusammenfassung: | Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion. |
| Beschreibung: | Bis 11. ed. u.d.T.: MacCarthy, Edmund J.: Basic marketing |
| Beschreibung: | Getr. Zählung zahlr. Ill., graph. Darst., Kt. |
| ISBN: | 0256209820 0071158332 |
Internformat
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| 264 | 1 | |a Boston u.a. |b Irwin |c 1999 | |
| 300 | |a Getr. Zählung |b zahlr. Ill., graph. Darst., Kt. | ||
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| 490 | 0 | |a The Irwin series in marketing | |
| 500 | |a Bis 11. ed. u.d.T.: MacCarthy, Edmund J.: Basic marketing | ||
| 520 | |a Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion. | ||
| 650 | 4 | |a INTERNATIONAL MARKEDSFØRING | |
| 650 | 4 | |a MARKEDSFØRING-LÆREBØGER | |
| 650 | 4 | |a MARKETING MIX | |
| 650 | 4 | |a Markedsføringsledelse | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV013648860 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)477211846 (DE-599)BVBBV013648860 |
| discipline | Wirtschaftswissenschaften |
| edition | 13. ed., international ed. |
| format | Book |
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| id | DE-604.BV013648860 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:49:34Z |
| institution | BVB |
| isbn | 0256209820 0071158332 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009324993 |
| oclc_num | 477211846 |
| open_access_boolean | |
| owner | DE-573 DE-521 DE-11 |
| owner_facet | DE-573 DE-521 DE-11 |
| physical | Getr. Zählung zahlr. Ill., graph. Darst., Kt. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Perreault, William D. Verfasser aut Basic marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy 13. ed., international ed. Boston u.a. Irwin 1999 Getr. Zählung zahlr. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Bis 11. ed. u.d.T.: MacCarthy, Edmund J.: Basic marketing Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion. INTERNATIONAL MARKEDSFØRING MARKEDSFØRING-LÆREBØGER MARKETING MIX Markedsføringsledelse STRATEGISK MARKEDSFØRING Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 Basic marketing a global-managerial approach INTERNATIONAL MARKEDSFØRING MARKEDSFØRING-LÆREBØGER MARKETING MIX Markedsføringsledelse STRATEGISK MARKEDSFØRING Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 |
| title | Basic marketing a global-managerial approach |
| title_auth | Basic marketing a global-managerial approach |
| title_exact_search | Basic marketing a global-managerial approach |
| title_full | Basic marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_fullStr | Basic marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_full_unstemmed | Basic marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a global managerial approach |
| title_sub | a global-managerial approach |
| topic | INTERNATIONAL MARKEDSFØRING MARKEDSFØRING-LÆREBØGER MARKETING MIX Markedsføringsledelse STRATEGISK MARKEDSFØRING Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | INTERNATIONAL MARKEDSFØRING MARKEDSFØRING-LÆREBØGER MARKETING MIX Markedsføringsledelse STRATEGISK MARKEDSFØRING Marketingmanagement Marketing |
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