Advertising and consumer citizenship: gender, images and rights
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2000
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 179 S. Ill. |
| ISBN: | 0415223237 0415223245 |
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| 650 | 4 | |a Psychologie | |
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| 650 | 4 | |a Consumer behavior | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Titel: Advertising and consumer citizenship
Autor: Cronin, Anne M
Jahr: 2000
Contents
List ofplates vii
Series editors preface ix
Acknowledgements xi
Introduction 1
1 The individual, the Citizen and the consumer 10
2 Advertising knowledges 37
3 Advertising, texts and textual strategies 54
4 Branding vision: advertising, time and privilege 83
5 Female visions: advertising, women and narrative 105
6 Visual epistemologies and new consumer rights 133
Concluding remarks 156
Appendix: research findings 161
Notes 163
Bibliography 167
Index 175
|
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| dewey-full | 659.1/042 |
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| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.1/042 |
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| discipline | Soziologie Wirtschaftswissenschaften |
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| spellingShingle | Cronin, Anne M. Advertising and consumer citizenship gender, images and rights Consumentengedrag gtt Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Sex role in advertising Verbraucherverhalten (DE-588)4062644-1 gnd Geschlechterrolle (DE-588)4071776-8 gnd Werbung (DE-588)4065541-6 gnd |
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| title | Advertising and consumer citizenship gender, images and rights |
| title_auth | Advertising and consumer citizenship gender, images and rights |
| title_exact_search | Advertising and consumer citizenship gender, images and rights |
| title_full | Advertising and consumer citizenship gender, images and rights Anne M. Cronin |
| title_fullStr | Advertising and consumer citizenship gender, images and rights Anne M. Cronin |
| title_full_unstemmed | Advertising and consumer citizenship gender, images and rights Anne M. Cronin |
| title_short | Advertising and consumer citizenship |
| title_sort | advertising and consumer citizenship gender images and rights |
| title_sub | gender, images and rights |
| topic | Consumentengedrag gtt Psychologische aspecten gtt Reclame gtt Psychologie Advertising Psychological aspects Consumer behavior Sex role in advertising Verbraucherverhalten (DE-588)4062644-1 gnd Geschlechterrolle (DE-588)4071776-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Consumentengedrag Psychologische aspecten Reclame Psychologie Advertising Psychological aspects Consumer behavior Sex role in advertising Verbraucherverhalten Geschlechterrolle Werbung |
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