Muse on Madison Avenue: classical mythology in contemporary advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt am Main [u.a.]
Lang
2002
|
| Schriftenreihe: | Studien zur klassischen Philologie
127 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 158 S. Ill. : 21 cm |
| ISBN: | 3631376529 0820453676 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
CONTENTS
PREFACE
&
ACKNOWLEDGMENTS
.
5
CHAPTER
I:
INTRODUCTION
.
9
CHAPTER
II:
HISTORICAL
BACKGROUND.
AN
OVERVIEW
OF
MYTHS
IN
ADS
FROM
THE
1950S
TO
THE
1990S.
.
19
CHAPTER
III:
DOMINANT
FIGURES
OF
MYTH
IN
ADVERTISEMENTS
.
49
CHAPTER
IV:
A
RICHER
LIFE
THROUGH
CLASSICAL
MYTH:
ANCIENT
LEGENDS
ENHANCE
MODEM
ADVERTISING
AND
MODEM
LIFE
.
79
CHAPTER
V
:
THE
CLASSICAL
CONCEIT
.
115
CHAPTER
VI
:
THE
COMPANY
LOGO
.
125
CHAPTER
VII:
CONCLUSION
.
137
ILLUSTRATION
LIST
.
143
BIBLIOGRAPHY
.
147
INDEX
151 |
| any_adam_object | 1 |
| author | Hartigan, Karelisa |
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| author_sort | Hartigan, Karelisa |
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| bvnumber | BV013645443 |
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| callnumber-subject | BL - Religions, Mythology, Rationalism |
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| ctrlnum | (OCoLC)49306959 (DE-599)BVBBV013645443 |
| dewey-full | 292.1/3 |
| dewey-hundreds | 200 - Religion |
| dewey-ones | 292 - Classical religion (Greek & Roman religion) |
| dewey-raw | 292.1/3 |
| dewey-search | 292.1/3 |
| dewey-sort | 3292.1 13 |
| dewey-tens | 290 - Other religions |
| discipline | Philologie / Byzantinistik / Neulatein Theologie / Religionswissenschaften |
| era | Geschichte 1950-2000 gnd |
| era_facet | Geschichte 1950-2000 |
| format | Book |
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| spelling | Hartigan, Karelisa Verfasser aut Muse on Madison Avenue classical mythology in contemporary advertising Karelisa V. Hartigan Frankfurt am Main [u.a.] Lang 2002 158 S. Ill. : 21 cm txt rdacontent n rdamedia nc rdacarrier Studien zur klassischen Philologie 127 Geschichte 1950-2000 gnd rswk-swf Klassieke talen gtt Mythologie gtt Reclame gtt Wirtschaft Advertising Art and industry Economics Mythology Mythology, Classical Werbegrafik (DE-588)4079177-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Rezeption (DE-588)4049716-1 gnd rswk-swf Mythos (DE-588)4075159-4 gnd rswk-swf Antike Motiv (DE-588)4251540-3 gnd rswk-swf Antike (DE-588)4068754-5 gnd rswk-swf Mythologie (DE-588)4041005-5 gnd rswk-swf Mythos Motiv (DE-588)4202767-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Griechenland Altertum (DE-588)4093976-5 gnd rswk-swf Rezeption & Wirkungsgeschichte (DE-2581)TH000005250 gbd Antike (DE-588)4068754-5 s Mythologie (DE-588)4041005-5 s Rezeption (DE-588)4049716-1 s Geschichte 1950-2000 z DE-604 USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Griechenland Altertum (DE-588)4093976-5 g Mythos (DE-588)4075159-4 s Werbegrafik (DE-588)4079177-4 s Antike Motiv (DE-588)4251540-3 s Mythos Motiv (DE-588)4202767-6 s Studien zur klassischen Philologie 127 (DE-604)BV000001716 127 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009323282&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hartigan, Karelisa Muse on Madison Avenue classical mythology in contemporary advertising Studien zur klassischen Philologie Klassieke talen gtt Mythologie gtt Reclame gtt Wirtschaft Advertising Art and industry Economics Mythology Mythology, Classical Werbegrafik (DE-588)4079177-4 gnd Werbung (DE-588)4065541-6 gnd Rezeption (DE-588)4049716-1 gnd Mythos (DE-588)4075159-4 gnd Antike Motiv (DE-588)4251540-3 gnd Antike (DE-588)4068754-5 gnd Mythologie (DE-588)4041005-5 gnd Mythos Motiv (DE-588)4202767-6 gnd |
| subject_GND | (DE-588)4079177-4 (DE-588)4065541-6 (DE-588)4049716-1 (DE-588)4075159-4 (DE-588)4251540-3 (DE-588)4068754-5 (DE-588)4041005-5 (DE-588)4202767-6 (DE-588)4078704-7 (DE-588)4093976-5 |
| title | Muse on Madison Avenue classical mythology in contemporary advertising |
| title_auth | Muse on Madison Avenue classical mythology in contemporary advertising |
| title_exact_search | Muse on Madison Avenue classical mythology in contemporary advertising |
| title_full | Muse on Madison Avenue classical mythology in contemporary advertising Karelisa V. Hartigan |
| title_fullStr | Muse on Madison Avenue classical mythology in contemporary advertising Karelisa V. Hartigan |
| title_full_unstemmed | Muse on Madison Avenue classical mythology in contemporary advertising Karelisa V. Hartigan |
| title_short | Muse on Madison Avenue |
| title_sort | muse on madison avenue classical mythology in contemporary advertising |
| title_sub | classical mythology in contemporary advertising |
| topic | Klassieke talen gtt Mythologie gtt Reclame gtt Wirtschaft Advertising Art and industry Economics Mythology Mythology, Classical Werbegrafik (DE-588)4079177-4 gnd Werbung (DE-588)4065541-6 gnd Rezeption (DE-588)4049716-1 gnd Mythos (DE-588)4075159-4 gnd Antike Motiv (DE-588)4251540-3 gnd Antike (DE-588)4068754-5 gnd Mythologie (DE-588)4041005-5 gnd Mythos Motiv (DE-588)4202767-6 gnd |
| topic_facet | Klassieke talen Mythologie Reclame Wirtschaft Advertising Art and industry Economics Mythology Mythology, Classical Werbegrafik Werbung Rezeption Mythos Antike Motiv Antike Mythos Motiv USA Griechenland Altertum |
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