Marketing: Einführung in Theorie und Praxis
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart
Schäffer-Poeschel
2001
|
| Edition: | 3., überarb. und erw. Aufl. |
| Series: | Sammlung Poeschel
159 |
| Subjects: | |
| Physical Description: | XIV, 439 S. graph. Darst. |
| ISBN: | 3791092340 |
Staff View
MARC
| LEADER | 00000nam a22000008cb4500 | ||
|---|---|---|---|
| 001 | BV013634187 | ||
| 003 | DE-604 | ||
| 005 | 20120619 | ||
| 007 | t| | ||
| 008 | 010306s2001 gw d||| |||| 00||| ger d | ||
| 016 | 7 | |a 96058918X |2 DE-101 | |
| 020 | |a 3791092340 |9 3-7910-9234-0 | ||
| 035 | |a (OCoLC)47327566 | ||
| 035 | |a (DE-599)BVBBV013634187 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-703 |a DE-29 |a DE-859 |a DE-473 |a DE-573 |a DE-898 |a DE-19 |a DE-1051 |a DE-523 |a DE-83 |a DE-858 |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Scharf, Andreas |d 1959- |e Verfasser |0 (DE-588)12958018X |4 aut | |
| 245 | 1 | 0 | |a Marketing |b Einführung in Theorie und Praxis |c Andreas Scharf ; Bernd Schubert |
| 250 | |a 3., überarb. und erw. Aufl. | ||
| 264 | 1 | |a Stuttgart |b Schäffer-Poeschel |c 2001 | |
| 300 | |a XIV, 439 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Sammlung Poeschel |v 159 | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lehrbuch |0 (DE-588)4123623-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Lehrbuch |0 (DE-588)4123623-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Schubert, Bernd |e Verfasser |4 aut | |
| 830 | 0 | |a Sammlung Poeschel |v 159 |w (DE-604)BV000004676 |9 159 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009314995 | |
Record in the Search Index
| _version_ | 1822127892549599232 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Scharf, Andreas 1959- Schubert, Bernd |
| author_GND | (DE-588)12958018X |
| author_facet | Scharf, Andreas 1959- Schubert, Bernd |
| author_role | aut aut |
| author_sort | Scharf, Andreas 1959- |
| author_variant | a s as b s bs |
| building | Verbundindex |
| bvnumber | BV013634187 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)47327566 (DE-599)BVBBV013634187 |
| discipline | Wirtschaftswissenschaften |
| edition | 3., überarb. und erw. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a22000008cb4500</leader><controlfield tag="001">BV013634187</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120619</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">010306s2001 gw d||| |||| 00||| ger d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">96058918X</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3791092340</subfield><subfield code="9">3-7910-9234-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)47327566</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013634187</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-858</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Scharf, Andreas</subfield><subfield code="d">1959-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12958018X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">Einführung in Theorie und Praxis</subfield><subfield code="c">Andreas Scharf ; Bernd Schubert</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3., überarb. und erw. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Stuttgart</subfield><subfield code="b">Schäffer-Poeschel</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 439 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Sammlung Poeschel</subfield><subfield code="v">159</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lehrbuch</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Lehrbuch</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schubert, Bernd</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Sammlung Poeschel</subfield><subfield code="v">159</subfield><subfield code="w">(DE-604)BV000004676</subfield><subfield code="9">159</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009314995</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV013634187 |
| illustrated | Illustrated |
| indexdate | 2025-01-24T11:02:52Z |
| institution | BVB |
| isbn | 3791092340 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009314995 |
| oclc_num | 47327566 |
| open_access_boolean | |
| owner | DE-703 DE-29 DE-859 DE-473 DE-BY-UBG DE-573 DE-898 DE-BY-UBR DE-19 DE-BY-UBM DE-1051 DE-523 DE-83 DE-858 DE-188 |
| owner_facet | DE-703 DE-29 DE-859 DE-473 DE-BY-UBG DE-573 DE-898 DE-BY-UBR DE-19 DE-BY-UBM DE-1051 DE-523 DE-83 DE-858 DE-188 |
| physical | XIV, 439 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Schäffer-Poeschel |
| record_format | marc |
| series | Sammlung Poeschel |
| series2 | Sammlung Poeschel |
| spelling | Scharf, Andreas 1959- Verfasser (DE-588)12958018X aut Marketing Einführung in Theorie und Praxis Andreas Scharf ; Bernd Schubert 3., überarb. und erw. Aufl. Stuttgart Schäffer-Poeschel 2001 XIV, 439 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sammlung Poeschel 159 Marketing (DE-588)4037589-4 gnd rswk-swf Lehrbuch (DE-588)4123623-3 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Lehrbuch (DE-588)4123623-3 s DE-604 Schubert, Bernd Verfasser aut Sammlung Poeschel 159 (DE-604)BV000004676 159 |
| spellingShingle | Scharf, Andreas 1959- Schubert, Bernd Marketing Einführung in Theorie und Praxis Sammlung Poeschel Marketing (DE-588)4037589-4 gnd Lehrbuch (DE-588)4123623-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 (DE-588)4151278-9 |
| title | Marketing Einführung in Theorie und Praxis |
| title_auth | Marketing Einführung in Theorie und Praxis |
| title_exact_search | Marketing Einführung in Theorie und Praxis |
| title_full | Marketing Einführung in Theorie und Praxis Andreas Scharf ; Bernd Schubert |
| title_fullStr | Marketing Einführung in Theorie und Praxis Andreas Scharf ; Bernd Schubert |
| title_full_unstemmed | Marketing Einführung in Theorie und Praxis Andreas Scharf ; Bernd Schubert |
| title_short | Marketing |
| title_sort | marketing einfuhrung in theorie und praxis |
| title_sub | Einführung in Theorie und Praxis |
| topic | Marketing (DE-588)4037589-4 gnd Lehrbuch (DE-588)4123623-3 gnd |
| topic_facet | Marketing Lehrbuch Einführung |
| volume_link | (DE-604)BV000004676 |
| work_keys_str_mv | AT scharfandreas marketingeinfuhrungintheorieundpraxis AT schubertbernd marketingeinfuhrungintheorieundpraxis |