Markt- und Werbepsychologie: 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Gräfelfing
Fachverl. Wirtschaftspsychologie
2001
|
| Beschreibung: | 259 S. Ill., graph. Darst. |
| ISBN: | 3931669106 |
Internformat
MARC
| LEADER | 00000nam a22000008cc4500 | ||
|---|---|---|---|
| 001 | BV013604836 | ||
| 003 | DE-604 | ||
| 005 | 20010620 | ||
| 007 | t | ||
| 008 | 010220s2001 ad|| |||| 00||| ger d | ||
| 016 | 7 | |a 960494464 |2 DE-101 | |
| 020 | |a 3931669106 |9 3-931669-10-6 | ||
| 035 | |a (OCoLC)47946835 | ||
| 035 | |a (DE-599)BVBBV013604836 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-473 |a DE-898 |a DE-11 | ||
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 100 | 1 | |a Neumann, Peter |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Markt- und Werbepsychologie |n 1 |p Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik |c Peter Neumann |
| 264 | 1 | |a Gräfelfing |b Fachverl. Wirtschaftspsychologie |c 2001 | |
| 300 | |a 259 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 773 | 0 | 8 | |w (DE-604)BV013252023 |g 1 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009293860 | ||
Datensatz im Suchindex
| _version_ | 1804128411148353536 |
|---|---|
| any_adam_object | |
| author | Neumann, Peter |
| author_facet | Neumann, Peter |
| author_role | aut |
| author_sort | Neumann, Peter |
| author_variant | p n pn |
| building | Verbundindex |
| bvnumber | BV013604836 |
| classification_rvk | CW 7500 |
| ctrlnum | (OCoLC)47946835 (DE-599)BVBBV013604836 |
| discipline | Psychologie |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00946nam a22002898cc4500</leader><controlfield tag="001">BV013604836</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20010620 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">010220s2001 ad|| |||| 00||| ger d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">960494464</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3931669106</subfield><subfield code="9">3-931669-10-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)47946835</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013604836</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-473</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Neumann, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Markt- und Werbepsychologie</subfield><subfield code="n">1</subfield><subfield code="p">Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik</subfield><subfield code="c">Peter Neumann</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Gräfelfing</subfield><subfield code="b">Fachverl. Wirtschaftspsychologie</subfield><subfield code="c">2001</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">259 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV013252023</subfield><subfield code="g">1</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009293860</subfield></datafield></record></collection> |
| id | DE-604.BV013604836 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:48:49Z |
| institution | BVB |
| isbn | 3931669106 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009293860 |
| oclc_num | 47946835 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-898 DE-BY-UBR DE-11 |
| owner_facet | DE-473 DE-BY-UBG DE-898 DE-BY-UBR DE-11 |
| physical | 259 S. Ill., graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Fachverl. Wirtschaftspsychologie |
| record_format | marc |
| spelling | Neumann, Peter Verfasser aut Markt- und Werbepsychologie 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik Peter Neumann Gräfelfing Fachverl. Wirtschaftspsychologie 2001 259 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier (DE-604)BV013252023 1 |
| spellingShingle | Neumann, Peter Markt- und Werbepsychologie |
| title | Markt- und Werbepsychologie |
| title_auth | Markt- und Werbepsychologie |
| title_exact_search | Markt- und Werbepsychologie |
| title_full | Markt- und Werbepsychologie 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik Peter Neumann |
| title_fullStr | Markt- und Werbepsychologie 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik Peter Neumann |
| title_full_unstemmed | Markt- und Werbepsychologie 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik Peter Neumann |
| title_short | Markt- und Werbepsychologie |
| title_sort | markt und werbepsychologie grundlagen definitionen interventionsmoglichkeiten operationalisierung statistik |
| volume_link | (DE-604)BV013252023 |
| work_keys_str_mv | AT neumannpeter marktundwerbepsychologie1 |