APA (7th ed.) Citation

McDonald, M., & Payne, A. (1998). Marketing planning for services (1. publ., Reprinted.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Planning for Services. 1. publ., Reprinted. Oxford: Butterworth-Heinemann, 1998.

MLA (9th ed.) Citation

McDonald, Malcolm, and Adrian Payne. Marketing Planning for Services. 1. publ., Reprinted. Butterworth-Heinemann, 1998.

Warning: These citations may not always be 100% accurate.