Marketing planning for services:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1998
|
| Ausgabe: | 1. publ., Reprinted |
| Schriftenreihe: | The marketing series : Professional development
|
| Schlagworte: | |
| Beschreibung: | X, 364 S. graph. Darst. |
| ISBN: | 0750630221 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV013603477 | ||
| 003 | DE-604 | ||
| 005 | 20040211 | ||
| 007 | t | ||
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| 035 | |a (OCoLC)174622349 | ||
| 035 | |a (DE-599)BVBBV013603477 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 | ||
| 082 | 0 | |a 658.802 | |
| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Marketing planning for services |c Malcolm McDonald and Adrian Payne |
| 250 | |a 1. publ., Reprinted | ||
| 264 | 1 | |a Oxford |b Butterworth-Heinemann |c 1998 | |
| 300 | |a X, 364 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series : Professional development | |
| 650 | 7 | |a Dienstleistung |2 swd | |
| 650 | 7 | |a Marketingstrategie |2 swd | |
| 650 | 4 | |a Marketing |x Planning | |
| 650 | 4 | |a Service industries |x Marketing |x Planning | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 1 | 0 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |D s |
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| 689 | 2 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Payne, Adrian |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009292677 | ||
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804128409380454400 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- Payne, Adrian |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Payne, Adrian |
| author_role | aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm a p ap |
| building | Verbundindex |
| bvnumber | BV013603477 |
| ctrlnum | (OCoLC)174622349 (DE-599)BVBBV013603477 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., Reprinted |
| format | Book |
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| id | DE-604.BV013603477 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:48:47Z |
| institution | BVB |
| isbn | 0750630221 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009292677 |
| oclc_num | 174622349 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | X, 364 S. graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series : Professional development |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing planning for services Malcolm McDonald and Adrian Payne 1. publ., Reprinted Oxford Butterworth-Heinemann 1998 X, 364 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series : Professional development Dienstleistung swd Marketingstrategie swd Marketing Planning Service industries Marketing Planning Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Payne, Adrian Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Payne, Adrian Marketing planning for services Dienstleistung swd Marketingstrategie swd Marketing Planning Service industries Marketing Planning Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4120696-4 (DE-588)4012178-1 (DE-588)4012181-1 |
| title | Marketing planning for services |
| title_auth | Marketing planning for services |
| title_exact_search | Marketing planning for services |
| title_full | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_fullStr | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_full_unstemmed | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_short | Marketing planning for services |
| title_sort | marketing planning for services |
| topic | Dienstleistung swd Marketingstrategie swd Marketing Planning Service industries Marketing Planning Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd Dienstleistung (DE-588)4012178-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| topic_facet | Dienstleistung Marketingstrategie Marketing Planning Service industries Marketing Planning Marketingmanagement Marketing Marketingkonzept Dienstleistungsbetrieb |
| work_keys_str_mv | AT mcdonaldmalcolm marketingplanningforservices AT payneadrian marketingplanningforservices |