Right side up: building brands in the age of the organized consumer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
HarperCollinsBusiness
2001
|
| Schlagworte: | |
| Beschreibung: | XI, 340 S. |
| ISBN: | 0002571528 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804128392001355776 |
|---|---|
| any_adam_object | |
| author | Mitchell, Alan |
| author_facet | Mitchell, Alan |
| author_role | aut |
| author_sort | Mitchell, Alan |
| author_variant | a m am |
| building | Verbundindex |
| bvnumber | BV013589488 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)45581055 (DE-599)BVBBV013589488 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013589488 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:48:30Z |
| institution | BVB |
| isbn | 0002571528 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009281371 |
| oclc_num | 45581055 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XI, 340 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | HarperCollinsBusiness |
| record_format | marc |
| spelling | Mitchell, Alan Verfasser aut Right side up building brands in the age of the organized consumer Alan Mitchell London HarperCollinsBusiness 2001 XI, 340 S. txt rdacontent n rdamedia nc rdacarrier Consumentisme gtt Klantgerichtheid gtt Marketing gtt Merken gtt Brand name products Marketing Management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | Mitchell, Alan Right side up building brands in the age of the organized consumer Consumentisme gtt Klantgerichtheid gtt Marketing gtt Merken gtt Brand name products Marketing Management Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Right side up building brands in the age of the organized consumer |
| title_auth | Right side up building brands in the age of the organized consumer |
| title_exact_search | Right side up building brands in the age of the organized consumer |
| title_full | Right side up building brands in the age of the organized consumer Alan Mitchell |
| title_fullStr | Right side up building brands in the age of the organized consumer Alan Mitchell |
| title_full_unstemmed | Right side up building brands in the age of the organized consumer Alan Mitchell |
| title_short | Right side up |
| title_sort | right side up building brands in the age of the organized consumer |
| title_sub | building brands in the age of the organized consumer |
| topic | Consumentisme gtt Klantgerichtheid gtt Marketing gtt Merken gtt Brand name products Marketing Management Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Consumentisme Klantgerichtheid Marketing Merken Brand name products Marketing Management Markenpolitik |
| work_keys_str_mv | AT mitchellalan rightsideupbuildingbrandsintheageoftheorganizedconsumer |