The e-marketplace: strategies for success in B2B ecommerce
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York,
McGraw-Hill
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 343 S.: graph. Darst. |
| ISBN: | 0071361235 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Foreword xiii
Introduction xvii
Acknowledgments xxi
1 B2B E Marketplace Evolutions 1
The Evolution of E Marketplaces 2
The Evolution of E Marketplaces into Value Trust Networks 2
The Three C s of Ebusiness 4
Global Value Trust Networks 5
Humanizing the E Marketplaces 11
Computerized E Marketplaces 12
Digital and Physical Worlds Coincide 14
10 Principles for the Success in the Twenty First Century Networked
Society 16
Electronic Value Delivery Systems 17
Moai Perspective on Ecommerce 20
An Introduction to Dynamic Commerce and Negotiated Ecommerce 20
A Review and Analysis of Trends and Opportunities in Commerce
on the Internet 20
The Introduction of Ecommerce: Mapping Traditional Businesses to
the Internet 21
From Static Prices to Dynamics Commerce 22
Key Aspects of Dynamic Commerce and Negotiated
Ecommerce 24
Flexible Market Driven Pricing Models 24
viii Contents
Multiple Parameter Bidding 25
Market Aggregation and Community Cohesiveness 25
Competitive Advantages Through Improved Operational
Efficiency 25
Multiple Stage Negotiations for Complex Transactions 26
Dynamic Commerce and Emerging Negotiated Ecommerce
Implementation Models 27
Chapter Summary 31
2 Twenty First Century E Marketplace Dynamics 32
Key E Marketplace Trends 33
E Marketplace Evolution 33
Transactions Drive Value Added Services Revenues 34
E Marketplaces Provide Transparency 34
Current Trends and Keys to Success of the E Marketplace 35
Supply Chain Merging into Supply Webs 40
Perspective: The Rise of the B2B Marketplace by Keith Krach, chairman
and CEO, Ariba 42
The Value Driven B2B Marketplace 44
Evolution of Ecommerce Mechanisms 45
Marketplace Requirements 47
Benefits of B2B Marketplaces 49
Marketplace Principles 50
Marketplace Expansion Strategies 50
Keys to Success 52
Section Summary 53
B2B Supplier Opportunities in the New Economy 54
The New Economy 55
Requirements for the New Economy 56
Success Strategies 59
Section Summary 62
Chapter Summary 63
3 Dynamic Content Strategies 65
Content Must Adapt in the New Economy 65
Perspective by Mark Hoffman, chairman and CEO, Commerce One 68
The Role of Content in Internet Initiatives 68
Content and Context 81
Perspective by The Yankee Group 81
A Framework to Manage Pervasive Content at the Edge of the
Network—Executive Summary 82
Chapter Summary 103
f Contents jj
I 4 B2B Community Strategies 104
j E Marketplaces as Communities 104
I The Evolution of the Online Community 107
Prerequisites for Community 111
Community Building Blocks 113
The Web Portal: The Preferred Foundation for Community Building 115
Key Strategies for Successful Online Community Building 117
Trends and Future Directions 123
The Development of Education Based Relationships 125
Building an Online Community ASAP 126
Chapter Summary 128
5 E Marketplace Commerce Strategies 129
Community Ebusiness 130
Supplier Networks 131
Vertical E Marketplaces Target Specialized Communities 132
Collaboration Hubs 133
The Ability to Match the Right Buyers to the Right Sellers 134
Auctions 134
Reverse Auctions 136
Spot Purchasing 137
Catalog Aggregation 137
Content and Support for All Goods and Services 138
All Goods and Services 139
Full Range of Content Management Support 139
Supplier Registry 140
Self Guiding Search 140
Transaction Routing 141
Multiple Delivery Protocols 141
Value Added Services 142
E Marketplace Commerce Trends 143
Chapter Summary 147
6 The Global Economy 148
We, the People 148
We, the Builders of the New Economy 149
Vertical and Horizontal Markets: Friends or Foes? 149
Government Involvement 150
The Language of Global Ecommerce 150
Globalize or Else 152
The Global Trading Web, Globalizing Ecommerce 153
Interoperability Through Standards 154
Increasing E Marketplace Value Through Value Added Services 155
; The Players 156
x Contents
7 Global Knowledge Networks Take Flight 164
The Foundation for the Knowledge Network Is Forming 166
New Economy Knowledge Providers 167
The Information Silos Problem and Knowledge Hubs 167
Knowledge Management 168
The Relationship of Time to the Value of Knowledge 170
The Three C s of Knowledge 173
Knowledge Tools for a Knowledge Economy 174
Perspective by Gideon Gartner 175
What Is the Future Significance of the Content Component of
B2B 175
Content Is Still King 176
Entering the Knowledge Exchange Wars 176
The Infoglut Phenomenon 176
The Human Factor 178
The Knowledge Exchange Mechanism 178
The Need for Intermediation 178
The Problem with Disintermediation in the Knowledge Space 179
Section Summary 180
3 E Marketplace Business Models 181
Vertical Industry E Marketplaces 181
Interactivity Breeds Liquidity and Interdependence 182
Liquidity Is Key 182
Firms Will Tap Process Specialists Across an Ebusiness Network 187
The Role of Exchanges 189
Analysis of the Independent and Industry Backed Models 200
Leverage the Global Ebusiness Network 201
Can Independent Exchanges and Consortia Survive Together? 201
Information Will Replace Inventory 202
Developing an Ebusiness Infrastructure 202
Perspective by NetMarketMakers 205
The Evolution of Business to Business Commerce Models 207
New Digital Marketplace Models 211
Digital Marketplace Solution Requirements 215
Section Summary 223
Connecting to Multiple E Marketplaces 223
Directly Extending the Enterprise into a Shared Corporate
Environment 229
Section Summary 231
Chapter Summary 232
9 Value Trust Networks: The Future of Supply Chains 233
Global Value Trust Networks 233
V = Value 235
% Contents ______^_ rf
I T = Trust 235
N = Network 236
Supply Chains: The Classic VTN 236
Value Trust Network Model 237
Why Supply Chains Will Embrace Internet Based Business Models 240
Perspective; Building Value into the Supply Chain by Mark Hoffman,
chairman and CEO, Commerce One 241
Point to Point Inefficiencies 242
Simple Buying and Selling 242
Supporting Complex Business Processes 243
Interenterprise Efficiencies 244
Section Summary 246
E Marketplace Supporting the New Supply Web Through Value Added
Services 246
E Procurement Strategies (Direct and Indirect Procurement
Solutions) 246
E Marketplaces—Advanced Planning and Scheduling Services 247
Improved Productivity Through a Value Trust Network Model 250
Chapter Summary 252
10 Customer Centric Power Shift 253
The Three Dimensions of Customization 255
A Shift from Inward Focus to Outward Focus 259
Business Possibilities 259
Strength in Numbers 260
Building Intimate Customer Relationships 260
The Importance of Customer Lifetime Value 261
Monitor and Measure Customer Satisfaction 262
Develop a Balanced Scorecard Approach 262
The Devil Is in the Details 263
Knowledge Turnover 263
Customer Value Added Services 264
TeleWeb Integration 266
Live Chat or Text Based Interaction 266
360 Degree Customer Satisfaction 267
Information Empowerment 269
Mass Customization 270
CRM and Beyond 271
The Emergence of E Customer Relationship Management 273
An Evaluation of Current Customer Service Solutions 275
Upstream, Instream, and Downstream Processes 279
i CRM Technology Market Overview 279
i Generations of CRM Systems and Technologies 281
rii Contents
CRM Market Categories 281
CRM Makes (Dollars and) Cents 294
Application Service Providers versus Enterprise Solutions 294
Chapter Summary 295
11 Developing Your E Marketplace Organization, Culture, and
Strategy 297
Innovation Organizations 297
Three Key E Marketplace Models 298
The New Innovation Fundamentals 299
The Twenty Rrst Century Organization 307
Developing an E Marketplace Strategy 308
Focus on Core Competencies 316
E Marketplace s Success Factors 316
Chapter Summary 318
Glossary 319
Bibliography 323
Contributors List 329
Index 335
|
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| indexdate | 2024-07-09T18:48:05Z |
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| isbn | 0071361235 |
| language | English |
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| spelling | Raisch, Warren D. Verfasser aut The e-marketplace strategies for success in B2B ecommerce Warren D. Raisch New York, McGraw-Hill 2001 XXIII, 343 S.: graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Industriebetrieb (DE-588)4026813-5 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s DE-604 Industriebetrieb (DE-588)4026813-5 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264332&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The e-marketplace strategies for success in B2B ecommerce |
| title_auth | The e-marketplace strategies for success in B2B ecommerce |
| title_exact_search | The e-marketplace strategies for success in B2B ecommerce |
| title_full | The e-marketplace strategies for success in B2B ecommerce Warren D. Raisch |
| title_fullStr | The e-marketplace strategies for success in B2B ecommerce Warren D. Raisch |
| title_full_unstemmed | The e-marketplace strategies for success in B2B ecommerce Warren D. Raisch |
| title_short | The e-marketplace |
| title_sort | the e marketplace strategies for success in b2b ecommerce |
| title_sub | strategies for success in B2B ecommerce |
| topic | Electronic commerce Industriebetrieb (DE-588)4026813-5 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Industriebetrieb Electronic Commerce |
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