Marketing tourism destinations online: strategies for the information age
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Madrid
World Tourism Organization
1999
|
| Schriftenreihe: | Tourism builds prosperity
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 168 S. Ill., graph. Darst. |
| ISBN: | 9284403286 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | World Tourism Organization Business Council
Contents
marketing tourism destinations online i
Strategies for the Information Age i
FOREWORD iii
ACKNOWLEDGEMENTS viii
CHAPTER 1: INTRODUCTION 1
CHAPTER 2: ONLINE TRAVEL DISTRIBUTION A HISTORICAL
REVIEW 7
Introduction 7
How the Airlines Created Global Travel Distribution 7
The Diversification of the GDSs 9
Global Financial Framework 11
Case Study: IATA BSP 11
Accommodation 13
Case Study: Pegasus Systems and TravelWeb 16
Chartered Air Travel 18
Cutting Out the Middle Man 20
Case Study: easy Jet 21
CHAPTER 3: THE DAWN OF THE INFORMATION AGE 23
Introduction 23
The Origins of the Internet 24
How the Internet Works Today 26
Consumer Take Up of the Internet 27
Other Current Online Technologies 34
Interactive Digital Television 35
What is Digital Television? 35
What is the Potential for Digital Television? 36
The Potential for the Travel Industry 37
Why the Potential of IDTV will be Fulfilled 39
Case Study: ntl 39
Case Study: Travel Channel 41
Net Appliances 43
Network Computers 43
Game Consoles 43
Set Top boxes 43
Mobile Telephone and Computer Units 43
Screen Telephones 43
E Ticketing 44
Case Study: United Airlines 45
iv
Marketing Tourism Destinations Online Strategies for the Information Age
CHAPTER 4: TRA VEL AND TOURISM ONLINE AND ON SALE 47
Introduction 47
Travel and Tourism Consumers Online 48
Browsing Travel Web Sites 51
Online Travel Industry 1998 Figures 52
European Online Travel Industry to Boom 52
Online Hotel Bookings 52
Private Sector Travel on the Web 53
Case Study: American Express 56
Case Study: STA Travel 58
Case Study: Sportscar Tours 59
Case Study: Kuoni Travel 61
Case Study: Forte Hotels 65
Destination Marketing Organizations, IT and the Internet 66
Towards the Internet 67
The Increasing Use of IT by DMOs since the mid 1980s 67
The Internet New Opportunities for DMOs 67
Towards pro active use of the Internet by DMOs 68
DMOs and Internet Commerce 68
Tourism Value Chains, Old and New 69
Destination Management Systems An Overview 69
An Integrated Approach to the Use of IT 69
Destination Management Systems and the Internet 70
Other applications of an integrated DMS 70
The Strategic Challenge 71
New Entrants in Travel and Tourism Intermediation 73
The Internet Portals 75
Case Study: Microsoft Expedia 76
CHAPTERS: DMO TECHNOLOGY CASE STUDIES 81
Introduction 81
Case Studies and Evaluated 81
Evaluated Only 81
Reviewed Only 82
Overview of 25 DMO Web Sites Evaluated 82
Introduction to Key Features 82
Special Features and Demonstrations of Good Practice 84
Web Site Case Studies 88
Zurich 88
Background 89
Western Australia 90
Background 91
Enjoy Cornwall 92
Background 93
Singapore 94
Background 95
Spain 96
Background 97
VisitBritain 98
Background 98
Destination Management Systems 100
The Austrian TIScover System 100
v
World Tourism Organization Business Council
Overview of Key Features 100
Rationale 100
History 101
Current status 101
Data Management 102
Distribution 102
Financial Aspects 102
Specific Strategies and Issues 102
Conclusions 103
The Finnish Tourist Board Systems: MIS, PROMIS and RELIS 103
Overview of Key Features 103
Rationale 103
History 104
Current Status 104
Financial Aspects 105
Related Systems 105
Conclusions 106
The Irish Gulliver System 106
Overview of Key Features 106
Rationale 106
History 107
Current status 107
Financial Aspects 107
Specific Strategies/Issues 108
Conclusions 108
Namibia Wildlife Resorts Central Reservation System 109
Rationale 109
History 110
Current Status 110
Financial 111
Specific Strategies and Issues 111
Conclusions 111
Canadian Travel Exchange (CTX) 111
Overview of Key Features 112
Rationale 112
History 113
Current Status 113
Financial Aspects 114
Specific Strategies and Issues 114
Conclusions 114
South Pacific Islands Travel Channel 114
Overview of Key Features 114
Rationale 115
History 115
Current Status 115
Financial 116
Strategies/issues 116
Conclusions 116
CHAPTER 6: STEPPING INTO THE INFORM A TION AGE 117
Introduction 117
Developing a Presence on the Web 117
The Role of the Internet within the Overall Marketing Strategy 117
Specifying the Web Site Functionality 119
Preparation of a Structure and Design 120
vi
Marketing Tourism Destinations Online Strategies for the Information Age
Contracting an Agency 121
Origination of Product Information in Digital Form 122
Production of Editorial and Graphical Material 123
Testing/Evaluation of Pilot Site 124
Implementation, Monitoring and Evaluation 125
Promoting the Use of your Web Site 126
Promote the URL 126
Obtain Links from other Sites 126
Search Engines 126
Critical Success Factors 127
Developing a Destination Management System 128
DMS Critical Success Factors 129
Purchasing Travel in the Information Age 130
Intelligent Agents 132
Buyer Driven Commerce 134
The Role of Smart Cards 135
CHAPTER 7: CONCLUSIONS 137
Introduction 137
The Winners and Losers 137
New Strategic Threats 138
Competitive Ri valry 13 8
Buyers 139
Suppliers 140
Potential Entrants 140
Substitutes 140
The New Electronic Marketplace 140
The Losers 141
The Winners 142
How DMOs May Evolve 143
Opportunities for Public/Private Partnership 144
Possible Roles for the World Tourism Organization 145
The Final Word 146
TECHNICAL GLOSSARY 147
APPENDIX 1: ANALYSIS OF 25 BEST PRACTICE WEB SITES 151
URLs of Web Sites Evaluated 151
Aggregate Analysis of the Sites Overall 152
Aggregate Analysis of the Functions and Services Offered By 25 DMO Web Sites
Evaluated 153
Individual DMO Web Site Analysis 156
APPENDIX 2: INDICA TIVE COSTS TO PARTICIPA TE ONLINE 167
DMO Internet Web Sites 167
Destination Management Systems 167
Scenario 168
vii
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013562761 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:48:02Z |
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| isbn | 9284403286 |
| language | English |
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| series2 | Tourism builds prosperity |
| spelling | Richer, Paul Verfasser aut Marketing tourism destinations online strategies for the information age [Paul Richer ; Roger Carter] Madrid World Tourism Organization 1999 VIII, 168 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Tourism builds prosperity Telemarketing (DE-588)4215401-7 gnd rswk-swf Fremdenverkehrsgebiet (DE-588)4155366-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Fremdenverkehrsgebiet (DE-588)4155366-4 s Marketing (DE-588)4037589-4 s Internet (DE-588)4308416-3 s DE-604 Tourismus (DE-588)4018406-7 s Telemarketing (DE-588)4215401-7 s DE-188 Carter, Roger Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009262368&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Richer, Paul Carter, Roger Marketing tourism destinations online strategies for the information age Telemarketing (DE-588)4215401-7 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4215401-7 (DE-588)4155366-4 (DE-588)4018406-7 (DE-588)4037589-4 (DE-588)4308416-3 |
| title | Marketing tourism destinations online strategies for the information age |
| title_auth | Marketing tourism destinations online strategies for the information age |
| title_exact_search | Marketing tourism destinations online strategies for the information age |
| title_full | Marketing tourism destinations online strategies for the information age [Paul Richer ; Roger Carter] |
| title_fullStr | Marketing tourism destinations online strategies for the information age [Paul Richer ; Roger Carter] |
| title_full_unstemmed | Marketing tourism destinations online strategies for the information age [Paul Richer ; Roger Carter] |
| title_short | Marketing tourism destinations online |
| title_sort | marketing tourism destinations online strategies for the information age |
| title_sub | strategies for the information age |
| topic | Telemarketing (DE-588)4215401-7 gnd Fremdenverkehrsgebiet (DE-588)4155366-4 gnd Tourismus (DE-588)4018406-7 gnd Marketing (DE-588)4037589-4 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | Telemarketing Fremdenverkehrsgebiet Tourismus Marketing Internet |
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