The future of eMarkets: multi-dimensional market mechanisms
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | XIII, 248 S. Ill., graph. Darst. |
| ISBN: | 0521003830 0521801281 |
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| 245 | 1 | 0 | |a The future of eMarkets |b multi-dimensional market mechanisms |c Martin Bichler |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures puge vii
List of tables ix
Preface xi
Acknowledgments xiii
1 Electronic Commerce and Electronic Marketplaces 1
1.1 Market Based Coordination 2
1.2 Fixed versus Dynamic Pricing 7
1.3 Advanced Auction Design for Electronic Markets 10
1.4 The Structure of this Book 12
2 Internet Marketplaces A Technical Perspective 15
2.1 The Role of Electronic Brokers 15
2.2 Electronic Brokerage Services on the Internet 17
2.3 Software Architectures of Electronic Commerce
Applications 20
2.4 Services of an Electronic Broker 27
2.5 OFFER A Sample Implementation 36
2.6 Technical Challenges and Directions 41
3 The Difficulty of Setting Prices 47
3.1 Market Structures 47
3.2 Setting Optimal Prices 52
3.3 Towards Dynamic Pricing 61
4 Methods for the Analyses and Design of Electronic Markets 63
4.1 Equilibrium Theory 63
4.2 Game Theory 65
4.3 Mechanism Design Theory 70
4.4 Experimental Economics 75
4.5 Computational Economics and Simulation 77
V
vi Contents
5 Automated Negotiations A Survey of State of the Art
Practices 82
5.1 A Roadmap to Negotiation Situations in Electronic
Commerce 83
5.2 One on One Bargaining 85
5.3 Multilateral Negotiations 94
5.4 A Critical Review of Game Theoretical Auction
Models 110
5.5 Experimental Analysis of Standard Auction
Mechanisms 114
5.6 Towards New Frontiers Multi Unit Auctions 118
5.7 Analysis of Online Auctions 131
5.8 Summary 137
6 Experimental Analysis of Multi Attribute Auctions 139
6.1 Multi Attribute Procurement Negotiations 139
6.2 Description of the Analyzed Mechanisms 140
6.3 Research Questions 144
6.4 Trading Financial Derivatives A Sample Scenario 145
6.5 Implementation of an Electronic Brokerage Service 154
6.6 Results of a Laboratory Experiment 164
7 Economic Models of Multi Attribute Auctions 175
7.1 Previous Game Theoretical Analysis 175
7.2 Comparison of Conventional and Multi Attribute
Auctions 179
7.3 Multi Unit Extensions 188
7.4 Summary 199
8 Conclusions and Perspectives 201
8.1 Applicability and Prerequisites 202
8.2 The Role of Decision Support 204
Appendix: Utility Theory and Decision Analysis Techniques 206
Al Basic Ideas of Utility Theory 206
A2 Multi Objective Decision Analysis 215
References 230
Index 246
Figures
1.1 Product attributes and forms of coordination page 4
1.2 Move to electronic markets 6
1.3 Fixed versus dynamic pricing 10
2.1 Screenshot of the Excite ProductFinder 18
2.2 Electronic marketplaces in the supply chain 19
2.3 Diagram depicting a web based database application 21
2.4 Three layered mediation architecture 22
2.5 OMG ECDTF reference architecture 26
2.6 Phase model of an electronic market transaction 27
2.7 OMG trader service 31
2.8 Model of a catalog aggregation service 33
2.9 Catalog aggregation using an object trader 37
2.10 Abstract coupling of classes in a UML class diagram 40
2.11 Screenshot of the E Broker interface 41
3.1 Entry of new firms on a competitive market 50
3.2 Monopoly with a linear demand curve 54
3.3 Producer revenue in the case of price discrimination 59
4.1 A game in extensive form 69
5.1 Graphical representation of negotiation dynamics for each
of the two users in the INSPIRE system 90
5.2 A classification of classic auction types 96
5.3 The OptiMark user interface 129
6.1 Auction maker controlled bid mechanism 141
6.2 Multi attribute auction formats 144
6.3 Profit/loss example diagram of a short call 149
6.4 Bidding process 155
6.5 RFB Document Type Definition 157
6.6 UML class diagram of the electronic brokerage service 158
6.7 Attribute scales 160
6.8 Buyer client 162
vii
viii List of Figures
6.9 Bidder client 163
6.10 Decision support for bidders 165
6.11 Difference between multi attribute and single attribute auctions 169
6.12 Average equilibrium values below the dominant strategy price 170
6.13 Comparison of the winning bids in English and second score
auctions 171
6.14 Efficiency of different auction formats 172
7.1 Equilibrium in a two attribute auction 177
7.2 Screenshot of the simdiag timing diagram bean 181
7.3 Simulation of multi attribute auctions 182
7.4 Simulation results assuming different scoring functions 183
7.5 Results of the simulation of a financial derivatives market (wwla) 186
7.6 Results of the simulation of a financial derivatives market (wmal) 187
7.7 Auction types where quality is an issue 189
7.8 Shape of utility function where p is utility independent of y 194
7.9 Optimal bid for different quantities and As 197
7.10 Average score with different economies of scale 198
7.11 Overview of auction mechanisms 199
Al Indifference map 208
A2 Preference maximization 211
A3 Optimal choice with perfect complements 212
A4 Different shapes for utility functions 213
A5 Example of an additive utility function 220
A6 Hierarchical decomposition 222
A7 Screenshot of PersonaLogic 228
Tables
3.1 Market structures page 48
3.2 Willingness to pay 61
4.1 A payoff matrix of a game 66
4.2 A Nash equilibrium 67
4.3 The prisoner s dilemma 68
5.1 Different types of negotiation situations 84
5.2 Strategic equivalence of single sided auction formats 99
5.3 Matrix for the allocation of goods 124
5.4 Matrix for the allocation of goods with bidder C skipped 125
5.5 Types of items sold at 142 online auction sites 133
A1 Pairwise comparison of objectives 223
A2 Example utilities 224
ix
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| author | Bichler, Martin 1971- |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:48:00Z |
| institution | BVB |
| isbn | 0521003830 0521801281 |
| language | German |
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| spelling | Bichler, Martin 1971- Verfasser (DE-588)143309994 aut The future of eMarkets multi-dimensional market mechanisms Martin Bichler 1. publ. Cambridge [u.a.] Cambridge Univ. Press 2001 XIII, 248 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Auktion (DE-588)4125859-9 gnd rswk-swf Preistheorie (DE-588)4115623-7 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Preistheorie (DE-588)4115623-7 s DE-604 Auktion (DE-588)4125859-9 s http://www.loc.gov/catdir/description/cam021/00050243.html Publisher description http://www.loc.gov/catdir/toc/cam021/00050243.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009261060&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bichler, Martin 1971- The future of eMarkets multi-dimensional market mechanisms Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Auktion (DE-588)4125859-9 gnd Preistheorie (DE-588)4115623-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4125859-9 (DE-588)4115623-7 |
| title | The future of eMarkets multi-dimensional market mechanisms |
| title_auth | The future of eMarkets multi-dimensional market mechanisms |
| title_exact_search | The future of eMarkets multi-dimensional market mechanisms |
| title_full | The future of eMarkets multi-dimensional market mechanisms Martin Bichler |
| title_fullStr | The future of eMarkets multi-dimensional market mechanisms Martin Bichler |
| title_full_unstemmed | The future of eMarkets multi-dimensional market mechanisms Martin Bichler |
| title_short | The future of eMarkets |
| title_sort | the future of emarkets multi dimensional market mechanisms |
| title_sub | multi-dimensional market mechanisms |
| topic | Electronic commerce Electronic Commerce (DE-588)4592128-3 gnd Auktion (DE-588)4125859-9 gnd Preistheorie (DE-588)4115623-7 gnd |
| topic_facet | Electronic commerce Electronic Commerce Auktion Preistheorie |
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