The E-commerce book: building the E-empire
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Diego [u.a.]
Academic Press
2001
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Publisher description Table of contents Inhaltsverzeichnis |
| Beschreibung: | XIV, 248 S. Ill. |
| ISBN: | 0124211615 |
Internformat
MARC
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| 245 | 1 | 0 | |a The E-commerce book |b building the E-empire |c Steffano Korper ; Juanita Ellis |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a San Diego [u.a.] |b Academic Press |c 2001 | |
| 300 | |a XIV, 248 S. |b Ill. | ||
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Datensatz im Suchindex
| _version_ | 1806595135487606784 |
|---|---|
| adam_text |
Contents
Preface xiii
1. Setting the Vision 1
Market Predictions 1
Defining Vision 3
Traditional Business Vision vs. E Vision 5
Rethink Your Revenue 6
Reengineer Your Business 8
Empower Your Customers 8
Capture Customer Service 10
Go Global 10
Business Model Basics 10
Consumer to Consumer 11
Business to Consumer 12
Business to Business 14
2. Know Your Customers 21
Know Where to Start 22
Who Is on the Web? 23
The Crayon Crawlers 24
The Transient Teens 25
Baby Boomers Are Booming 27
v
vi Contents
Income, Race, and the Digital Divide 27
Gender Online 28
Geography Online 29
Speaking the Global Language 30
Web Gurus Are Already Global 32
Access Issues 35
Targeting the Best Shoppers 36
Give Them What They Want 37
3. Marketing and Branding 41
Know What You're Up Against 42
Plan for Acquisition Costs 44
Search Engines and Directories 45
Search Engines 47
Directories 49
Advertising Banners 51
Online Classified Advertisements 54
Message Boards 54
E Mail Newsletters 55
Links on Other Web Sites 57
Newsgroups 58
Discussion Lists 58
Traditional Media 59
Press Releases 60
Just Give It Away! 61
Branding for Success 62
Marketing and Advertising Agencies 63
4. First Impressions May Be Everlasting 67
Focus on Essentials 69
Easy Is Everything: Use Wide, Consistent Site Design 70
Present Interior and Exterior Links Well 72
Reliability Counts 72
Tackle Your Overall Look 73
Contents vii
Use Graphics and Layouts Well 76
Keep Text Readable 77
Make Fonts Enhance a Site, Not Detract from It 78
Make Your Pages Easy to Skim and Revisit 78
Make Your Visitors Feel Confident 79
Use Your Resources: Professional Design Agencies 80
Revisit Your Vision Statement and Goals 82
5. Keep Your Customers 83
Service with a Smile 84
Quality, Service, Cleanliness 88
The Customer Is Always Right 91
Thank You, Please Come Again 92
An Ounce of Prevention 95
Be Neighborly: Chat and Discuss with Your Customers 96
Would You Like Fries with That? 97
Keep Your Hands above the Table 98
Personalize for Better Service 101
Customers Now Control the Relationship 102
6. Fulfillment Channels That Work 103
Why Does Fulfillment Seem So Difficult Today? 104
Know Your Customers' Expectations 106
Know Your Shipping Options 108
Shipping andYourBottomLine 110
Can Not Shipping Be an Option? 111
What Are My Other Business to Business Shipping Options? 112
Tackle Other E Fulfillment Issues 114
Escrows 114
Credit Rating Companies 115
Engage New Technology 116
Find E Fulfillment Solutions 116
E Fulfillment Supply Chain Management 118
Plan for Spikes 121
viii Contents
7. Choose Your Payment Systems 125
Payment System Categories 126
Micropayments 128
Smart Cards 131
Electronic Billing 133
Credit Cards: Web Leaders in Payment Systems 134
Enable Electronic Payments 136
Electronic Wallet 136
Merchant Register 137
Internet Payment Service 137
Financial Institutions 138
Implementing Credit Card Verification 140
Ensure Online Transaction Security 140
Additional Security: The Secure Sockets Layer 142
Help Customers Trust You 143
8. Know Your Infrastructure 147
Overview of Components 147
Web Clients 150
Web Server Software 150
Commerce Server Software 151
Selling Products 152
Selling Digital Content 152
Order Tracking 155
Customer Registration 156
Content Management 158
Connectivity Tools 159
Back End Systems 159
Tuning and Load Balancing 161
Clustering 162
Replication 163
Routers 163
Network Architecture 164
Contents ix
Internet 165
Intranet 166
Extranet 166
Architecture Security 167
9. Selecting the Right Commerce Package 169
Determining Your Needs 170
What Products and Services Are You Providing
on the Internet? 170
What Are Your Requirements? 172
What Does Your Current Technology Landscape Look Like? 172
When Do You Need Your Site Up and Running? 173
Who Are Your Competitors? 173
Evaluate Vendor Solutions 174
BroadVision 174
OpenMarket 176
Ariba and CommerceOne 178
ICat 180
MerchandiZer 181
IBM HomePage Creator 182
Platforms Supported and Integration Tools 184
Ease of Modifications and Extensions 185
Scalability 186
Partners 186
Customer Base 187
A Final Reminder before You Buy 188
10. Secure Your Investment: Security
Threats and Solutions 189
Network Threats 191
Port Entrance 191
Password Cracking 191
E Mail Spoofing 192
x Contents
Virus Intrusion 192
Other Hacker Attacks 193
Security Policies and Procedures 194
User Based Security 194
Administrator Based Security 195
Physical Server Security 196
Basic Operating System Security 196
Internet and Port Security 197
Security for Servers with Dial In Access 198
Virus Protection Software Security 198
Commerce Application Security 198
Separating Your Net from the Net: Firewalls and Proxy Servers 199
Firewalls 199
Proxy Servers 201
Encryption 203
Symmetric Key Encryption 204
Asymmetric Key Encryption 204
Encryption and Decryption Algorithms 204
Pretty Good Privacy 205
Authentication and Access Control 206
Digital Signatures for Authentication 206
Viruses 207
Warning Signs 207
How a Virus Works 207
Keeping Them Out 208
Auditing an Attack 209
CERT 210
11. Get Ready for Wireless! 211
From E Commerce to M Commerce 212
How Many Customers? How Soon Will This Happen? 213
The Devices . Now, Then, and in the Future 213
Mobile Phones and PDAs 215
Contents xi
What's Available Now in E Commerce? 216
What Will Be on the Screen? 216
Wireless Portals 217
Who Are the Players? Carriers vs. Internet Service Providers 219
What Will Happen? 220
International Perspective 221
Customer Satisfaction 223
Wireless Internet Convergence: Merging Technologies 224
Advancing M Commerce Applications 226
Case Study: Year 2005 228
Make Your Plans 228
Note to Readers 228
12. Commit to Never Ending Improvement 231
The Dell Story 231
The eBay Story 232
The Amazon Story 233
The JCPenney Story 233
The Bid.com Story 234
Think! Think! Think! What's Next 234
Read 235
Research the Trends 236
Invest in Change That Improves Access to
Your Goods and Services 238
Invest in Change That Adds Value to Your Goods and Services 238
Create Barriers to Entry for Subsequent Competitors 238
Network! 238
Index 241 |
| any_adam_object | 1 |
| author | Korper, Steffano Ellis, Juanita |
| author_facet | Korper, Steffano Ellis, Juanita |
| author_role | aut aut |
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| dewey-search | 658.8/4 21 658.054678 |
| dewey-sort | 3658.8 14 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| isbn | 0124211615 |
| language | English |
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| spelling | Korper, Steffano Verfasser aut The E-commerce book building the E-empire Steffano Korper ; Juanita Ellis 2. ed. San Diego [u.a.] Academic Press 2001 XIV, 248 S. Ill. txt rdacontent n rdamedia nc rdacarrier Unternehmen Electronic commerce Business enterprises -- Computer networks Unternehmen (DE-588)4061963-1 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Internet (DE-588)4308416-3 s Electronic Commerce (DE-588)4592128-3 s 1\p DE-604 Ellis, Juanita Verfasser aut http://www.loc.gov/catdir/description/els031/00108252.html Publisher description http://www.loc.gov/catdir/toc/els031/00108252.html Table of contents HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009260417&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Korper, Steffano Ellis, Juanita The E-commerce book building the E-empire Unternehmen Electronic commerce Business enterprises -- Computer networks Unternehmen (DE-588)4061963-1 gnd Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4308416-3 (DE-588)4592128-3 |
| title | The E-commerce book building the E-empire |
| title_auth | The E-commerce book building the E-empire |
| title_exact_search | The E-commerce book building the E-empire |
| title_full | The E-commerce book building the E-empire Steffano Korper ; Juanita Ellis |
| title_fullStr | The E-commerce book building the E-empire Steffano Korper ; Juanita Ellis |
| title_full_unstemmed | The E-commerce book building the E-empire Steffano Korper ; Juanita Ellis |
| title_short | The E-commerce book |
| title_sort | the e commerce book building the e empire |
| title_sub | building the E-empire |
| topic | Unternehmen Electronic commerce Business enterprises -- Computer networks Unternehmen (DE-588)4061963-1 gnd Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Unternehmen Electronic commerce Business enterprises -- Computer networks Internet Electronic Commerce |
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