Implementing international pricing strategies:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
St. Gallen
Thexis
2000
|
| Schriftenreihe: | Thexis / Fachbericht für Marketing
2000,5 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 131 S. zahlr. graph. Darst. |
| ISBN: | 3908545595 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009255339 | ||
Datensatz im Suchindex
| _version_ | 1804128351695142912 |
|---|---|
| adam_text | List of Contents
0. EXECUTIVE SUMMARY 5
1. INTRODUCTION 6
2. INTERNATIONAL PRICING STRATEGIES: DESIGN OF THE RESEARCH PROJECT... 7
3. MARKET RELATED CHALLENGES OF INTERNATIONAL PRICING 9
4. INTERNATIONAL PRICING IN PURCHASING MANAGEMENT 13
4.1. Selecting Tools According to the International Pricing Strategy 13
4.1.1. Customers Shape the International Pricing Structure 13
4.1.2. Comparing International Prices Systematically 17
4.1.3. Joining International Purchasing Pools 20
4.1.4. Optimizing the International Value Chain 24
4.2. Implementing International Purchasing Tools: Selected Challenges in the
Customers Organizations 27
5. DEFINING THE SUPPLIER S STRATEGY 33
5.1. Finding out the Supplier s Position: Typology according to the Customers
Purchasing Behavior 33
5.1.1. International Co ordination: How international do the customers organize their purchasing?. 33
5.1.2. Co operation between Supplier and Customers: What exactly do the Customers buy? 36
5.1.3. Analysis of a Possible Association between the Two Dimensions 38
5.2. CHOOSING WAYS FOR FUTURE DEVELOPMENT 39
6. IMPLEMENTING THE PRICING STRATEGY IN THE COMPANY 43
6.1. Measuring Success 43
6.2. Mastering the Internal Challenges of Implementing International
Pricing Strategies 45
6.2.1. Challenge Organization : Co ordinating International Pricing Activities 46
6.2.2. Challenge Decision Making : Making International Pricing Decisions 55
6.2.3. Challenge Information Management : Knowing what is going on in the company
and in the market 63
7. PREPARING FOR THE FUTURE 67
REFERENCES 69
APPENDIX 72
3
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| any_adam_object | 1 |
| author | Mühlmeyer, Joachim 1969- Belz, Christian 1953- |
| author_GND | (DE-588)122913566 (DE-588)123463580 |
| author_facet | Mühlmeyer, Joachim 1969- Belz, Christian 1953- |
| author_role | aut aut |
| author_sort | Mühlmeyer, Joachim 1969- |
| author_variant | j m jm c b cb |
| building | Verbundindex |
| bvnumber | BV013553436 |
| classification_rvk | QP 622 |
| ctrlnum | (OCoLC)83030875 (DE-599)BVBBV013553436 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013553436 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:47:52Z |
| institution | BVB |
| isbn | 3908545595 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009255339 |
| oclc_num | 83030875 |
| open_access_boolean | |
| owner | DE-Aug4 DE-20 DE-523 DE-188 |
| owner_facet | DE-Aug4 DE-20 DE-523 DE-188 |
| physical | 131 S. zahlr. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Thexis |
| record_format | marc |
| series2 | Thexis / Fachbericht für Marketing |
| spelling | Mühlmeyer, Joachim 1969- Verfasser (DE-588)122913566 aut Implementing international pricing strategies Joachim Mühlmeyer ; Christian Belz St. Gallen Thexis 2000 131 S. zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Thexis / Fachbericht für Marketing 2000,5 Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Internationales Marketing (DE-588)4125431-4 s DE-188 Belz, Christian 1953- Verfasser (DE-588)123463580 aut Fachbericht für Marketing Thexis 2000,5 (DE-604)BV023551648 2000,5 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009255339&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mühlmeyer, Joachim 1969- Belz, Christian 1953- Implementing international pricing strategies Internationales Marketing (DE-588)4125431-4 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4047118-4 |
| title | Implementing international pricing strategies |
| title_auth | Implementing international pricing strategies |
| title_exact_search | Implementing international pricing strategies |
| title_full | Implementing international pricing strategies Joachim Mühlmeyer ; Christian Belz |
| title_fullStr | Implementing international pricing strategies Joachim Mühlmeyer ; Christian Belz |
| title_full_unstemmed | Implementing international pricing strategies Joachim Mühlmeyer ; Christian Belz |
| title_short | Implementing international pricing strategies |
| title_sort | implementing international pricing strategies |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Internationales Marketing Preispolitik |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009255339&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV023551648 |
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