Internet business models and strategies: text and cases

"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly w...

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Bibliographic Details
Main Authors: Afuah, Allan (Author), Tucci, Christopher L (Author)
Format: Book
Language:English
Published: Boston [u.a.] McGraw-Hill 2001
Subjects:
Summary:"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--BOOK JACKET.
Physical Description:XXII, 358 S. graph. Darst.
ISBN:0072397241

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