Internet business models and strategies: text and cases

"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly w...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Afuah, Allan (VerfasserIn), Tucci, Christopher L (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Boston [u.a.] McGraw-Hill 2001
Schlagworte:
Zusammenfassung:"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--BOOK JACKET.
Beschreibung:XXII, 358 S. graph. Darst.
ISBN:0072397241

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