Public relations as relationship management: a relational approach to the study and practice of public relations
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah [u.a.]
Erlbaum
2000
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 255 S. graph. Darst. |
| ISBN: | 0805830502 |
Internformat
MARC
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|---|---|---|---|
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| 007 | t | ||
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| 020 | |a 0805830502 |9 0-8058-3050-2 | ||
| 035 | |a (OCoLC)40683517 | ||
| 035 | |a (DE-599)BVBBV013527335 | ||
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| 245 | 1 | 0 | |a Public relations as relationship management |b a relational approach to the study and practice of public relations |c ed. by John A. Ledingham ... |
| 264 | 1 | |a Mahwah [u.a.] |b Erlbaum |c 2000 | |
| 300 | |a XVII, 255 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a LEA's communication series | |
| 650 | 4 | |a Communication dans les organisations | |
| 650 | 7 | |a Communication dans les organisations |2 ram | |
| 650 | 4 | |a Entreprises - Relations publiques | |
| 650 | 7 | |a Entreprises - Relations publiques |2 ram | |
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 4 | |a Relations publiques - Gestion | |
| 650 | 7 | |a Relations publiques - Gestion |2 ram | |
| 650 | 4 | |a Communication in organizations | |
| 650 | 4 | |a Corporations |x Public relations | |
| 650 | 4 | |a Public relations |x Management | |
| 700 | 1 | |a Ledingham, John A. |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009234104&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009234104 | ||
Datensatz im Suchindex
| _version_ | 1804128320928874496 |
|---|---|
| adam_text | Contents
About the Authors vii
Introduction: Background and Current Trends xi
in the Study of Relationship Management
John A. Ledingham and Stephen D. Bruning
I: THE STATE OF ORGANIZATION PUBLIC 1
RELATIONSHIP RESEARCH
1 Concept and Theory of Organization Public Relationships 3
Glen M. Broom, Shawna Casey, and James Ritchey
2 From Organizational Effectiveness to Relationship Indicators: 23
Antecedents of Relationships, Public Relations Strategies, and
Relationship Outcomes
James E. Grunig and Yi Hui Huang
3 A Longitudinal Study of Organization Public Relationship 55
Dimensions: Defining the Role of Communication in the
Practice of Relationship Management
John A. Ledingham and Stephen D. Bruning
II: APPLICATIONS OF THE RELATIONAL PERSPECTIVE 71
4 Crisis Management: Advantages of a Relational Perspective 73
W. Timothy Coombs
v
vi CONTENTS
5 Issues Management: A Relational Approach 95
Janet A. Bridges and Richard Alan Nelson
6 Relationship Management: A New Professional Model 117
Susan Lucarelli Dimmick with Traci E. Bell, Samuel G. Burgiss,
and Caroline Ragsdale
7 Building Employee and Community Relationships 137
Through Volunteerism: A Case Study
Laurie). Wilson
8 Public Relations: Toward a Global Professionalism 145
Dean Kruckeberg
9 Organization and Key Public Relationships: Testing 159
the Influence of the Relationship Dimensions in a Business
to Business Context
Stephen D. Bruning and )ohn A. Ledingham
III: IMPLICATIONS OF THE RELATIONAL PERSPECTIVE 175
10 An Interpersonal Primer With Implications for Public Relations 177
T Dean Thorrdison
1 1 From Personal Influence to Interpersonal Influence: 205
A Model for Relationship Management
Elizabeth L. Toth
12 Relationship and the Evolution of Network News 221
Steven A. Esposito and Stephen C. Koch
Author Index 239
Subject Index 245
|
| any_adam_object | 1 |
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| bvnumber | BV013527335 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)40683517 (DE-599)BVBBV013527335 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013527335 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:47:23Z |
| institution | BVB |
| isbn | 0805830502 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009234104 |
| oclc_num | 40683517 |
| open_access_boolean | |
| owner | DE-N2 DE-188 |
| owner_facet | DE-N2 DE-188 |
| physical | XVII, 255 S. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Erlbaum |
| record_format | marc |
| series2 | LEA's communication series |
| spelling | Public relations as relationship management a relational approach to the study and practice of public relations ed. by John A. Ledingham ... Mahwah [u.a.] Erlbaum 2000 XVII, 255 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier LEA's communication series Communication dans les organisations Communication dans les organisations ram Entreprises - Relations publiques Entreprises - Relations publiques ram Public relations gtt Relatiemarketing gtt Relations publiques - Gestion Relations publiques - Gestion ram Communication in organizations Corporations Public relations Public relations Management Ledingham, John A. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009234104&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public relations as relationship management a relational approach to the study and practice of public relations Communication dans les organisations Communication dans les organisations ram Entreprises - Relations publiques Entreprises - Relations publiques ram Public relations gtt Relatiemarketing gtt Relations publiques - Gestion Relations publiques - Gestion ram Communication in organizations Corporations Public relations Public relations Management |
| title | Public relations as relationship management a relational approach to the study and practice of public relations |
| title_auth | Public relations as relationship management a relational approach to the study and practice of public relations |
| title_exact_search | Public relations as relationship management a relational approach to the study and practice of public relations |
| title_full | Public relations as relationship management a relational approach to the study and practice of public relations ed. by John A. Ledingham ... |
| title_fullStr | Public relations as relationship management a relational approach to the study and practice of public relations ed. by John A. Ledingham ... |
| title_full_unstemmed | Public relations as relationship management a relational approach to the study and practice of public relations ed. by John A. Ledingham ... |
| title_short | Public relations as relationship management |
| title_sort | public relations as relationship management a relational approach to the study and practice of public relations |
| title_sub | a relational approach to the study and practice of public relations |
| topic | Communication dans les organisations Communication dans les organisations ram Entreprises - Relations publiques Entreprises - Relations publiques ram Public relations gtt Relatiemarketing gtt Relations publiques - Gestion Relations publiques - Gestion ram Communication in organizations Corporations Public relations Public relations Management |
| topic_facet | Communication dans les organisations Entreprises - Relations publiques Public relations Relatiemarketing Relations publiques - Gestion Communication in organizations Corporations Public relations Public relations Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009234104&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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