Verfügbarkeit: Selling Online

Selling Online: wie wird man ein erfolgreicher E-Commerce-Händler

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Bibliographische Detailangaben
Hauptverfasser:	Carroll, Jim (VerfasserIn), Broadhead, Rick (VerfasserIn)
Format:	Buch
Sprache:	German English
Veröffentlicht:	Bonn mitp 2001
Ausgabe:	1. Aufl.
Schlagworte:	Sales-promotion Unternehmensgründung Internet Electronic Commerce Verkauf Ratgeber
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	414 S. Ill.
ISBN:	3826607112

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MARC


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Datensatz im Suchindex

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adam_text	Table of Contents Acknowledgments ix About the Authors xi Contact Us xiv Chapter 1 Thinking Strategically and Realistically about Selling Online 1 What You Need to Know before You Begin 2 Be Realistic about the Internet 3 What Process Should You Follow 8 What about B2B? 23 Where Do We Go from Here? 25 jQli3{rt $\|^ Options for Building an Online Store 27 Appreciating Your Expertise And the Expertise of Others 28 Approaches to Building an Online Store 38 What to Look for in an Online Store Solution 82 It s Not an Easy Decision 102 IHWK Tips for Building an Effective Online Store 103 Image and Appearance 105 Content 109 Reliability 112 Credibility, Trust, and Respect 115 Product Information 135 Design and Navigation 155 Order Information 179 Shipping Information 194 Exchanges, Returns, and Warranties 203 Pricing Information 206 Checkout Procedures 209 Customer Service and Support 214 Channel Integration 242 Internationalization 249 Online Market Research 251 Qj j Merchant Accounts and Online Payment Processing 257 The Basics of Merchant Accounts 257 Applying for a Merchant Account 268 Real Time Credit Card Processing 280 Internet Payment Gateways 281 Take Your Time 291 Okdi ~ljjf : Online Security Issues and Credit Card Fraud .. 293 Step #1: Learn about Security Risks 294 Step #2: Assess Your Procedures 302 Step #3: Protect the Integrity and Security of Your Online Transactions 311 Step #4: Let Customers Know Your Online Store Is Safe 335 Step #5: Be Vigilant! 338 Reviewing Your Five Step Action Plan 339 IQf^j^^^ Marketing Strategies for Your Online Store . . 341 Know Your Audience! 343 Your Brand Name 343 Offline Marketing 353 Your Retail Store 354 Gift Certificates 354 Cross Selling 356 Product Referral Services 359 Affiliate Programs 361 Syndicated E commerce 377 Electronic Greeting Cards 379 Permission Marketing 381 Search Engines and Web Directories 387 Search Engine Optimization 396 Online Shopping Directories 405 Online Advertising and Sponsorship 407 Banner Exchange Networks 412 Keyword Based Advertising 417 Bidding on Search Terms 424 Links from Other Web Sites 427 Monitor Activity on Your Web Site 429 ChaptfT 7 Building Customer Loyalty in Your Online Store 437 Customer Service 438 Site Registration/Personal Accounts 438 Contests and Promotions 443 Limited Time Offers 445 Gift Reminder Services 446 Reorder Reminder Services 447 Online Communities 448 Interactive Events 451 Compelling Content 451 Loyalty Programs 453 Opt in E mail 456 Personalization 475 Chaptttf ft 101 Tips From Online Merchants in the United States 495 Our Panel 496 Question 1: In Your Opinion, What Are the Keys to Success When Operating an Online Store? 499 Question 2: What Was the Most Difficult Obstacle or Challenge That You Faced When You Created Your Online Store? 516 Question 3: What Lessons Have You Learned As a Result of Setting Up Your Internet Business? 524 Question 4: What Key Piece(s) of Advice Would You Offer Someone Who Is Thinking of Setting up an Online Store? 540 Question 5: What Is the Best Feature You ve Built into Your Online Store? 548 Question 6: Has Your Venture into Online Retailing Met Your Expectations? 554 Wm^Smlmm Can You Do It? 561 Is E business Dead? 563 E biz Is Not Dead! 564 Index 567
any_adam_object	1
author	Carroll, Jim Broadhead, Rick
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spellingShingle	Carroll, Jim Broadhead, Rick Selling Online wie wird man ein erfolgreicher E-Commerce-Händler Sales-promotion (DE-588)4076968-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Verkauf (DE-588)4117346-6 gnd
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title	Selling Online wie wird man ein erfolgreicher E-Commerce-Händler
title_alt	Selling online
title_auth	Selling Online wie wird man ein erfolgreicher E-Commerce-Händler
title_exact_search	Selling Online wie wird man ein erfolgreicher E-Commerce-Händler
title_full	Selling Online wie wird man ein erfolgreicher E-Commerce-Händler Jim Carroll & Rick Broadhead
title_fullStr	Selling Online wie wird man ein erfolgreicher E-Commerce-Händler Jim Carroll & Rick Broadhead
title_full_unstemmed	Selling Online wie wird man ein erfolgreicher E-Commerce-Händler Jim Carroll & Rick Broadhead
title_short	Selling Online
title_sort	selling online wie wird man ein erfolgreicher e commerce handler
title_sub	wie wird man ein erfolgreicher E-Commerce-Händler
topic	Sales-promotion (DE-588)4076968-9 gnd Unternehmensgründung (DE-588)4078599-3 gnd Internet (DE-588)4308416-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Verkauf (DE-588)4117346-6 gnd
topic_facet	Sales-promotion Unternehmensgründung Internet Electronic Commerce Verkauf Ratgeber
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