The marketing casebook: cases and concepts
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
Internat. Thomson Business Press
1999
|
| Edition: | 1. publ., repr. |
| Subjects: | |
| Physical Description: | XI, 270 S. Ill., graph. Darst. |
| ISBN: | 1861524714 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013506916 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 001227s1999 ad|| |||| 00||| eng d | ||
| 020 | |a 1861524714 |9 1-86152-471-4 | ||
| 035 | |a (OCoLC)222580219 | ||
| 035 | |a (DE-599)BVBBV013506916 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-Aug4 | ||
| 082 | 0 | |a 658.8 |2 21 | |
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Dibb, Sally |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing casebook |b cases and concepts |c Sally Dibb and Lyndon Simkin |
| 250 | |a 1. publ., repr. | ||
| 264 | 1 | |a London u.a. |b Internat. Thomson Business Press |c 1999 | |
| 300 | |a XI, 270 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing |v Case studies | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Simkin, Lyndon |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009220444 | ||
Record in the Search Index
| _version_ | 1804128299450892288 |
|---|---|
| any_adam_object | |
| author | Dibb, Sally Simkin, Lyndon |
| author_facet | Dibb, Sally Simkin, Lyndon |
| author_role | aut aut |
| author_sort | Dibb, Sally |
| author_variant | s d sd l s ls |
| building | Verbundindex |
| bvnumber | BV013506916 |
| classification_rvk | QP 690 |
| ctrlnum | (OCoLC)222580219 (DE-599)BVBBV013506916 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., repr. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01144nam a2200361 c 4500</leader><controlfield tag="001">BV013506916</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">001227s1999 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1861524714</subfield><subfield code="9">1-86152-471-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)222580219</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013506916</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-Aug4</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dibb, Sally</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The marketing casebook</subfield><subfield code="b">cases and concepts</subfield><subfield code="c">Sally Dibb and Lyndon Simkin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ., repr.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London u.a.</subfield><subfield code="b">Internat. Thomson Business Press</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 270 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Simkin, Lyndon</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009220444</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV013506916 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:47:02Z |
| institution | BVB |
| isbn | 1861524714 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009220444 |
| oclc_num | 222580219 |
| open_access_boolean | |
| owner | DE-Aug4 |
| owner_facet | DE-Aug4 |
| physical | XI, 270 S. Ill., graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Internat. Thomson Business Press |
| record_format | marc |
| spelling | Dibb, Sally Verfasser aut The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin 1. publ., repr. London u.a. Internat. Thomson Business Press 1999 XI, 270 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Simkin, Lyndon Verfasser aut |
| spellingShingle | Dibb, Sally Simkin, Lyndon The marketing casebook cases and concepts Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
| title | The marketing casebook cases and concepts |
| title_auth | The marketing casebook cases and concepts |
| title_exact_search | The marketing casebook cases and concepts |
| title_full | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_fullStr | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_full_unstemmed | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
| title_short | The marketing casebook |
| title_sort | the marketing casebook cases and concepts |
| title_sub | cases and concepts |
| topic | Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Case studies Marketing Fallstudiensammlung |
| work_keys_str_mv | AT dibbsally themarketingcasebookcasesandconcepts AT simkinlyndon themarketingcasebookcasesandconcepts |