The marketing casebook: cases and concepts
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London u.a.
Internat. Thomson Business Press
1999
|
Ausgabe: | 1. publ., repr. |
Schlagworte: | |
Beschreibung: | XI, 270 S. Ill., graph. Darst. |
ISBN: | 1861524714 |
Internformat
MARC
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007 | t | ||
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020 | |a 1861524714 |9 1-86152-471-4 | ||
035 | |a (OCoLC)222580219 | ||
035 | |a (DE-599)BVBBV013506916 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-Aug4 | ||
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084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
100 | 1 | |a Dibb, Sally |e Verfasser |4 aut | |
245 | 1 | 0 | |a The marketing casebook |b cases and concepts |c Sally Dibb and Lyndon Simkin |
250 | |a 1. publ., repr. | ||
264 | 1 | |a London u.a. |b Internat. Thomson Business Press |c 1999 | |
300 | |a XI, 270 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Marketing |v Case studies | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Simkin, Lyndon |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-009220444 |
Datensatz im Suchindex
_version_ | 1804128299450892288 |
---|---|
any_adam_object | |
author | Dibb, Sally Simkin, Lyndon |
author_facet | Dibb, Sally Simkin, Lyndon |
author_role | aut aut |
author_sort | Dibb, Sally |
author_variant | s d sd l s ls |
building | Verbundindex |
bvnumber | BV013506916 |
classification_rvk | QP 690 |
ctrlnum | (OCoLC)222580219 (DE-599)BVBBV013506916 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. publ., repr. |
format | Book |
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genre_facet | Fallstudiensammlung |
id | DE-604.BV013506916 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:47:02Z |
institution | BVB |
isbn | 1861524714 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009220444 |
oclc_num | 222580219 |
open_access_boolean | |
owner | DE-Aug4 |
owner_facet | DE-Aug4 |
physical | XI, 270 S. Ill., graph. Darst. |
publishDate | 1999 |
publishDateSearch | 1999 |
publishDateSort | 1999 |
publisher | Internat. Thomson Business Press |
record_format | marc |
spelling | Dibb, Sally Verfasser aut The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin 1. publ., repr. London u.a. Internat. Thomson Business Press 1999 XI, 270 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Simkin, Lyndon Verfasser aut |
spellingShingle | Dibb, Sally Simkin, Lyndon The marketing casebook cases and concepts Marketing Case studies Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4522595-3 |
title | The marketing casebook cases and concepts |
title_auth | The marketing casebook cases and concepts |
title_exact_search | The marketing casebook cases and concepts |
title_full | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
title_fullStr | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
title_full_unstemmed | The marketing casebook cases and concepts Sally Dibb and Lyndon Simkin |
title_short | The marketing casebook |
title_sort | the marketing casebook cases and concepts |
title_sub | cases and concepts |
topic | Marketing Case studies Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Case studies Marketing Fallstudiensammlung |
work_keys_str_mv | AT dibbsally themarketingcasebookcasesandconcepts AT simkinlyndon themarketingcasebookcasesandconcepts |