Promotional strategy: managing the marketing communications process [1] [Hauptband]
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Il. [u.a.]
Irwin
1991
|
| Ausgabe: | 7. ed. |
| Beschreibung: | XXV, 753 S. Ill., graph. Darst. |
| ISBN: | 0256082049 |
Internformat
MARC
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| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Promotional strategy |b managing the marketing communications process |n [1] |p [Hauptband] |c James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Homewood, Il. [u.a.] |b Irwin |c 1991 | |
| 300 | |a XXV, 753 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Warshaw, Martin R. |e Verfasser |4 aut | |
| 700 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804128293888196608 |
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| author | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
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| building | Verbundindex |
| bvnumber | BV013502897 |
| ctrlnum | (OCoLC)635040778 (DE-599)BVBBV013502897 |
| edition | 7. ed. |
| format | Book |
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| id | DE-604.BV013502897 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:46:57Z |
| institution | BVB |
| isbn | 0256082049 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009216807 |
| oclc_num | 635040778 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XXV, 753 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Irwin |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy managing the marketing communications process [1] [Hauptband] James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear 7. ed. Homewood, Il. [u.a.] Irwin 1991 XXV, 753 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut (DE-604)BV013502888 1 |
| spellingShingle | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy managing the marketing communications process |
| title | Promotional strategy managing the marketing communications process |
| title_auth | Promotional strategy managing the marketing communications process |
| title_exact_search | Promotional strategy managing the marketing communications process |
| title_full | Promotional strategy managing the marketing communications process [1] [Hauptband] James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_fullStr | Promotional strategy managing the marketing communications process [1] [Hauptband] James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_full_unstemmed | Promotional strategy managing the marketing communications process [1] [Hauptband] James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_short | Promotional strategy |
| title_sort | promotional strategy managing the marketing communications process hauptband |
| title_sub | managing the marketing communications process |
| volume_link | (DE-604)BV013502888 |
| work_keys_str_mv | AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess1 AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess1 AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess1 |