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MARC
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| 001 | BV013502888 | ||
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| 005 | 00000000000000.0 | ||
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| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Promotional strategy |b managing the marketing communications process |c James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| 264 | 1 | |a Homewood, Il. [u.a.] |b Irwin | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Warshaw, Martin R. |e Verfasser |4 aut | |
| 700 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
| 700 | 1 | |a Golden, Linda L. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012688426 | ||
Record in the Search Index
| _version_ | 1804132610011561984 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe m r w mr mrw t c k tc tck |
| building | Verbundindex |
| bvnumber | BV013502888 |
| ctrlnum | (DE-599)BVBBV013502888 |
| format | Book |
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| id | DE-604.BV013502888 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:55:33Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012688426 |
| open_access_boolean | |
| publishDateSort | 0000 |
| publisher | Irwin |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear Homewood, Il. [u.a.] Irwin txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut Golden, Linda L. Sonstige oth |
| spellingShingle | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy managing the marketing communications process Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Promotional strategy managing the marketing communications process |
| title_auth | Promotional strategy managing the marketing communications process |
| title_exact_search | Promotional strategy managing the marketing communications process |
| title_full | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_fullStr | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_full_unstemmed | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_short | Promotional strategy |
| title_sort | promotional strategy managing the marketing communications process |
| title_sub | managing the marketing communications process |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess AT goldenlindal promotionalstrategymanagingthemarketingcommunicationsprocess |