Internformat
MARC
| LEADER | 00000nam a2200000 ca4500 | ||
|---|---|---|---|
| 001 | BV013502888 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 001219nuuuuuuuu |||| 00||| eng d | ||
| 035 | |a (DE-599)BVBBV013502888 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Promotional strategy |b managing the marketing communications process |c James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| 264 | 1 | |a Homewood, Il. [u.a.] |b Irwin | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Warshaw, Martin R. |e Verfasser |4 aut | |
| 700 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
| 700 | 1 | |a Golden, Linda L. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012688426 | ||
Datensatz im Suchindex
| _version_ | 1804132610011561984 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe m r w mr mrw t c k tc tck |
| building | Verbundindex |
| bvnumber | BV013502888 |
| ctrlnum | (DE-599)BVBBV013502888 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00938nam a2200277 ca4500</leader><controlfield tag="001">BV013502888</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">001219nuuuuuuuu |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013502888</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Engel, James F.</subfield><subfield code="d">1934-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)142573574</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotional strategy</subfield><subfield code="b">managing the marketing communications process</subfield><subfield code="c">James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Homewood, Il. [u.a.]</subfield><subfield code="b">Irwin</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Warshaw, Martin R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kinnear, Thomas C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Golden, Linda L.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012688426</subfield></datafield></record></collection> |
| id | DE-604.BV013502888 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:55:33Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012688426 |
| open_access_boolean | |
| publishDateSort | 0000 |
| publisher | Irwin |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear Homewood, Il. [u.a.] Irwin txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut Golden, Linda L. Sonstige oth |
| spellingShingle | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy managing the marketing communications process Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Promotional strategy managing the marketing communications process |
| title_auth | Promotional strategy managing the marketing communications process |
| title_exact_search | Promotional strategy managing the marketing communications process |
| title_full | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_fullStr | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_full_unstemmed | Promotional strategy managing the marketing communications process James F. Engel ; Martin R. Warshaw ; Thomas C. Kinnear |
| title_short | Promotional strategy |
| title_sort | promotional strategy managing the marketing communications process |
| title_sub | managing the marketing communications process |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung |
| work_keys_str_mv | AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess AT goldenlindal promotionalstrategymanagingthemarketingcommunicationsprocess |