APA-Zitierstil (7. Ausg.)

Engel, J. F., Warshaw, M. R., & Kinnear, T. C. Promotional strategy: Managing the marketing communications process. Irwin.

Chicago-Zitierstil (17. Ausg.)

Engel, James F., Martin R. Warshaw, und Thomas C. Kinnear. Promotional Strategy: Managing the Marketing Communications Process. Homewood, Il. [u.a.]: Irwin.

MLA-Zitierstil (9. Ausg.)

Engel, James F., et al. Promotional Strategy: Managing the Marketing Communications Process. Irwin.