Handbook of political marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif. [u.a.]
Sage Publ.
1999
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 792 S. graph. Darst. |
| ISBN: | 076191109X |
Internformat
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| 245 | 1 | 0 | |a Handbook of political marketing |c ed. by Bruce I. Newman |
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| 650 | 7 | |a Politische Propaganda |2 fes | |
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Datensatz im Suchindex
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|---|---|
| adam_text | A &N HANDBOOK OF POLITICAL MARKETING BRUCE I. NEWMAN EAT SAGE
PUBLICATIONS, INC. INTERNATIONAL EDUCATIONAL AND PROFESSIONAL PUBLISHER
THOUSAND OAKS * LONDON * NEW DELHI CONTENTS FOREWORD XI PETER D. HART
PREFACE XIII BRUCE I. NEWMAN ACKNOWLEDGMENTS XV INTRODUCTION XVII
SECTION I: CONCEPTUAL AND HISTORICAL ORIGINS OF POLITICAL MARKETING 1.
POLITICAL MARKETING: GENERATING EFFECTIVE CANDIDATES, CAMPAIGNS, AND
CAUSES 3 PHILIP KOTLER AND NEIL KOTLER 2. ELITE, POPULAR, AND
MERCHANDISED POLITICS: HISTORICAL ORIGINS OF PRESIDENTIAL CAMPAIGN
MARKETING 19 RICHARD M. PERLOFF 3. THE MARKETING COLONIZATION OF
POLITICAL CAMPAIGNING 41 DOMINIC WRING 4. A CONCEPTUAL FRAMEWORK FOR
POLITICAL MARKETING 55 PATRICK BUTLER AND NEIL COLLINS 5. THE PERMANENT
CAMPAIGN: MARKETING AS A GOVERNING TOOL 73 DAN NIMMO SECTION II:
MANAGEMENT OF POLITICAL CAMPAIGNS 6. IS THERE A EUROPEAN STYLE OF
POLITICAL MARKETING? A SURVEY OF POLITICAL MANAGERS AND CONSULTANTS 89
FRITZ PLASSER, CHRISTIAN SCHEUCHER, AND CHRISTIAN SENFT 7. POLITICAL
CONSULTING: BRIDGING THE ACADEMIC AND PRACTICAL PERSPECTIVES 113 DENNIS
E KINSEY 8. MANAGING VOLUNTEERS: TIMES HAVE CHANGED*OR HAVE THEY? 129
GREGORY G. LEBEL 9. GREATER THAN THE SUM OF ITS PARTS: COORDINATING THE
PAID AND EARNED MEDIA MESSAGE 143 DAN SCHNUR 10. MONEY DOESN T GROW ON
TREES: FUND-RAISING IN AMERICAN POLITICAL CAMPAIGNS 159 JENNIFER A.
STEEN SECTION III: ANALYSIS OF THE POLITICAL MARKETPLACE POLITICAL
RESEARCH METHODS 11. MEDIA POLLS, CANDIDATES, AND CAMPAIGNS 177 PAMA
MITCHELL AND ROB DAVES 12. PREELECTION POLLING AND POLITICAL CAMPAIGNS
197 ERIC W. RADEMACHER AND ALFRED J. TUCHFARBER 13. EXIT POLLS AND
ELECTION CAMPAIGNS 223 JTIRGEN HOFRICHTER 14. ONLY THE FACTS:
PROFESSIONAL RESEARCH AND MESSAGE DEVELOPMENT 243 CRAIG VAROGA AND MIKE
RICE MODELING VOTER BEHAVIOR 15. A PREDICTIVE MODEL OF VOTER BEHAVIOR:
THE REPOSITIONING OF BILL CLINTON 259 BRUCE I. NEWMAN 16. METHODOLOGY OF
CONSTRUCTING EFFECTIVE POLITICAL ADVERTISING: AN EMPIRICAL STUDY OF THE
POLISH PRESIDENTIAL ELECTION IN 1995 . 283 ANDRZEJ FALKOWSKI AND
W)JCIECH CWALINA 17. A VALUE-ORIENTED MODEL OF CANDIDATE APPRAISAL 305
FRANK HUBER AND ANDREAS HERRMANN 18. GRABBING THE NONVOTER 321 DORINA
MIRON SECTION IV: DEVELOPMENT OF POLITICAL STRATEGY TACTICAL ISSUES 19.
THE NONVERBAL IMAGE OF POLITICIANS AND POLITICAL PARTIES 347 GUNTER
SCHWEIGER AND MICHAELA ADAMI 20. DIRECT MARKETING: HOW DOES IT WORK
FOR POLITICAL CAMPAIGNS? 365 ELAINE SHERMAN 21. TELEVISED DEBATES:
MARKETING PRESIDENTIAL CANDIDATES 389 SIDNEY KRAUS 22. VOTER
SEGMENTATION AND CANDIDATE POSITIONING 403 PAUL R. BAINES POLITICAL
COMMUNICATION 23. POLITICAL ADVERTISING: A SUMMARY OF RESEARCH FINDINGS
423 LYNDA LEE KAID 24. THROUGH A GLASS DARKLY: TELEVISION AND AMERICAN
ELECTORAL POLITICS 439 /. HARRY WRAY 25. SELECTED ASPECTS OF
COMMUNICATION IN GERMAN ELECTION CAMPAIGNS 455 KNTTT BERGMANN AND
W)LFRAM WICKERT 26. THE IMPACT OF TELEVISION ON THE DEMOCRATIZATION
PROCESSES 485 LILIA RAYCHEVA 27. DO THE MEDIA REFLECT OR SHAPE PUBLIC
OPINION? 505 JOLDN ROKA SECTION V: EXECUTION OF POLITICAL CAMPAIGNS
ELECTION CAMPAIGNS 28. THE MACHINE WAS ALIVE AND WELL AND LIVING IN
SKOKIE 521 JUDITH-RAE E. ROSS 29. LIMITATIONS OF POLITICAL MARKETING? A
CONTENT ANALYSIS OF PRESS COVERAGE OF POLITICAL ISSUES DURING THE 1997
U.K. GENERAL ELECTION CAMPAIGN 539 PHIL HARRIS, ANDREW LOCK, AND JENNIE
ROBERTS 30. AGAINST THE FUNDAMENTAL RULES 559 HANS SCHMID AND DIETMAR
ECKER 31. THE IMPACT OF DR. JOE S STRATEGIC POSITIONING: A CASE STUDY OF
A SUCCESSFUL MARKETING-BASED ELECTION CAMPAIGN IN UPPER AUSTRIA 569
MICHAEL STRUGL, HANS LUGMAYR, AND KLAUS WEISSMANN 32. DEMOCRACY AND
ELECTIONS IN THE NEW EAST CENTRAL EUROPE 587 DANIEL ODESCALCHI LOBBTIST,
INTEREST GROUP, AND GOVERNMENTAL CAMPAIGNS 33. GOODS OVER GOD :
LOBBYING AND POLITICAL MARKETING* A CASE STUDY OF THE CAMPAIGN BY THE
SHOPPING HOURS REFORM COUNCIL TO CHANGE SUNDAY TRADING LAWS IN THE
UNITED KINGDOM 607 PHIL HARRIS, HANNE GARDNER, AN D NADJA LITTER 34. HOW
MARKETING CHANGED THE WORLD: THE POLITICAL MARKETING OF AN IDEA*A CASE
STUDY OF PRIVATIZATION 627 NIGEL ALLINGTON, PHILIP MORGAN, AND NICHOLAS
O SHAUGHNESSY 35. INTEREST GROUPS AND THE POLITICAL PROCESS: GENDER
ISSUES 643 BARBARA LINDSAY 36. THE PERMANENT CAMPAIGN: MARKETING FROM
THE HILL 661 WAYNE P. STEGER SECTION VI: POLITICAL MARKETING AND
DEMOCRACY 37. YOU CAN T TEACH A DEAD DOG NEW TRICKS: THE PROBLEM OF
CAMPAIGN FINANCE AND WHY REFORM HAS NOT WORKED 687 JON B. GOULD 38. THE
CYBERSPACE ELECTION OF THE FUTURE 705 DENNIS WJOHNSON 39. POLITICAL
MARKETING AND POLITICAL PROPAGANDA 725 NICHOLAS O SHAUGHNESSY 40. MONEY
AND POLITICS 741 /. HARRY WRAY INDEX 759 ABOUT THE EDITOR 779 ABOUT THE
CONTRIBUTORS 781
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| id | DE-604.BV013497949 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:46:52Z |
| institution | BVB |
| isbn | 076191109X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009213515 |
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| physical | XXIV, 792 S. graph. Darst. |
| publishDate | 1999 |
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| spelling | Handbook of political marketing ed. by Bruce I. Newman Thousand Oaks, Calif. [u.a.] Sage Publ. 1999 XXIV, 792 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Politika - Upravljanje - Politični marketing Marketing fes Politische Propaganda fes Wahlkampf fes Wahlkampf (DE-588)4064292-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4151278-9 Einführung gnd-content Wahlkampf (DE-588)4064292-6 s DE-604 Newman, Bruce I. Sonstige oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009213515&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handbook of political marketing Politika - Upravljanje - Politični marketing Marketing fes Politische Propaganda fes Wahlkampf fes Wahlkampf (DE-588)4064292-6 gnd |
| subject_GND | (DE-588)4064292-6 (DE-588)4143413-4 (DE-588)4151278-9 |
| title | Handbook of political marketing |
| title_auth | Handbook of political marketing |
| title_exact_search | Handbook of political marketing |
| title_full | Handbook of political marketing ed. by Bruce I. Newman |
| title_fullStr | Handbook of political marketing ed. by Bruce I. Newman |
| title_full_unstemmed | Handbook of political marketing ed. by Bruce I. Newman |
| title_short | Handbook of political marketing |
| title_sort | handbook of political marketing |
| topic | Politika - Upravljanje - Politični marketing Marketing fes Politische Propaganda fes Wahlkampf fes Wahlkampf (DE-588)4064292-6 gnd |
| topic_facet | Politika - Upravljanje - Politični marketing Marketing Politische Propaganda Wahlkampf Aufsatzsammlung Einführung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009213515&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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