Basic marketing: a managerial approach [1] [Hauptband]
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. [u.a.]
Irwin
1990
|
| Ausgabe: | 10. ed. |
| Schriftenreihe: | The Irwin series in marketing
|
| Beschreibung: | XVIII, 734 S. zahlr. Ill., graph. Darst., Kt. |
| ISBN: | 0256068658 0256083983 0256036497 |
Internformat
MARC
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| 020 | |a 0256036497 |9 0-256-03649-7 | ||
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| 100 | 1 | |a McCarthy, Edmund Jerome |d 1928-2015 |e Verfasser |0 (DE-588)12861949X |4 aut | |
| 245 | 1 | 0 | |a Basic marketing |b a managerial approach |n [1] |p [Hauptband] |c E. Jerome McCarthy ; William D. Perreault |
| 250 | |a 10. ed. | ||
| 264 | 1 | |a Homewood, Ill. [u.a.] |b Irwin |c 1990 | |
| 300 | |a XVIII, 734 S. |b zahlr. Ill., graph. Darst., Kt. | ||
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| 490 | 0 | |a The Irwin series in marketing | |
| 700 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 700 | 1 | |a Grashof, John F. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. |
| author_role | aut aut aut |
| author_sort | McCarthy, Edmund Jerome 1928-2015 |
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| bvnumber | BV013481620 |
| ctrlnum | (OCoLC)634905489 (DE-599)BVBBV013481620 |
| edition | 10. ed. |
| format | Book |
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| id | DE-604.BV013481620 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:46:37Z |
| institution | BVB |
| isbn | 0256068658 0256083983 0256036497 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009201537 |
| oclc_num | 634905489 |
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| physical | XVIII, 734 S. zahlr. Ill., graph. Darst., Kt. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach [1] [Hauptband] E. Jerome McCarthy ; William D. Perreault 10. ed. Homewood, Ill. [u.a.] Irwin 1990 XVIII, 734 S. zahlr. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Perreault, William D. Verfasser aut Grashof, John F. Verfasser aut (DE-604)BV013481605 1 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Perreault, William D. Grashof, John F. Basic marketing a managerial approach |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach [1] [Hauptband] E. Jerome McCarthy ; William D. Perreault |
| title_fullStr | Basic marketing a managerial approach [1] [Hauptband] E. Jerome McCarthy ; William D. Perreault |
| title_full_unstemmed | Basic marketing a managerial approach [1] [Hauptband] E. Jerome McCarthy ; William D. Perreault |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach hauptband |
| title_sub | a managerial approach |
| volume_link | (DE-604)BV013481605 |
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