The marketing research process: a managerial approach to purchasing relevant information for decision making
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pacific Palisades, Calif.
Goodyear
|
Staff View
MARC
| LEADER | 00000nam a2200000 ca4500 | ||
|---|---|---|---|
| 001 | BV013481412 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 001208nuuuuuuuu |||| 00||| eng d | ||
| 035 | |a (DE-599)BVBBV013481412 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 100 | 1 | |a Cox, Keith K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing research process |b a managerial approach to purchasing relevant information for decision making |c Keith K. Cox ; Ben M. Enis |
| 264 | 1 | |a Pacific Palisades, Calif. |b Goodyear | |
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Enis, Ben M. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012687801 | ||
Record in the Search Index
| _version_ | 1804132609196818432 |
|---|---|
| any_adam_object | |
| author | Cox, Keith K. Enis, Ben M. |
| author_facet | Cox, Keith K. Enis, Ben M. |
| author_role | aut aut |
| author_sort | Cox, Keith K. |
| author_variant | k k c kk kkc b m e bm bme |
| building | Verbundindex |
| bvnumber | BV013481412 |
| ctrlnum | (DE-599)BVBBV013481412 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00703nam a2200217 ca4500</leader><controlfield tag="001">BV013481412</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">001208nuuuuuuuu |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013481412</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cox, Keith K.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The marketing research process</subfield><subfield code="b">a managerial approach to purchasing relevant information for decision making</subfield><subfield code="c">Keith K. Cox ; Ben M. Enis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Pacific Palisades, Calif.</subfield><subfield code="b">Goodyear</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Enis, Ben M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012687801</subfield></datafield></record></collection> |
| id | DE-604.BV013481412 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:55:32Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012687801 |
| open_access_boolean | |
| publishDateSort | 0000 |
| publisher | Goodyear |
| record_format | marc |
| spelling | Cox, Keith K. Verfasser aut The marketing research process a managerial approach to purchasing relevant information for decision making Keith K. Cox ; Ben M. Enis Pacific Palisades, Calif. Goodyear txt rdacontent n rdamedia nc rdacarrier Enis, Ben M. Verfasser aut |
| spellingShingle | Cox, Keith K. Enis, Ben M. The marketing research process a managerial approach to purchasing relevant information for decision making |
| title | The marketing research process a managerial approach to purchasing relevant information for decision making |
| title_auth | The marketing research process a managerial approach to purchasing relevant information for decision making |
| title_exact_search | The marketing research process a managerial approach to purchasing relevant information for decision making |
| title_full | The marketing research process a managerial approach to purchasing relevant information for decision making Keith K. Cox ; Ben M. Enis |
| title_fullStr | The marketing research process a managerial approach to purchasing relevant information for decision making Keith K. Cox ; Ben M. Enis |
| title_full_unstemmed | The marketing research process a managerial approach to purchasing relevant information for decision making Keith K. Cox ; Ben M. Enis |
| title_short | The marketing research process |
| title_sort | the marketing research process a managerial approach to purchasing relevant information for decision making |
| title_sub | a managerial approach to purchasing relevant information for decision making |
| work_keys_str_mv | AT coxkeithk themarketingresearchprocessamanagerialapproachtopurchasingrelevantinformationfordecisionmaking AT enisbenm themarketingresearchprocessamanagerialapproachtopurchasingrelevantinformationfordecisionmaking |