The marketing research process: a managerial approach to purchasing relevant information for decision making
Gespeichert in:
Hauptverfasser: | , |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Pacific Palisades, Calif.
Goodyear
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Internformat
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Datensatz im Suchindex
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author | Cox, Keith K. Enis, Ben M. |
author_facet | Cox, Keith K. Enis, Ben M. |
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spelling | Cox, Keith K. Verfasser aut The marketing research process a managerial approach to purchasing relevant information for decision making Keith K. Cox ; Ben M. Enis Pacific Palisades, Calif. Goodyear txt rdacontent n rdamedia nc rdacarrier Enis, Ben M. Verfasser aut |
spellingShingle | Cox, Keith K. Enis, Ben M. The marketing research process a managerial approach to purchasing relevant information for decision making |
title | The marketing research process a managerial approach to purchasing relevant information for decision making |
title_auth | The marketing research process a managerial approach to purchasing relevant information for decision making |
title_exact_search | The marketing research process a managerial approach to purchasing relevant information for decision making |
title_full | The marketing research process a managerial approach to purchasing relevant information for decision making Keith K. Cox ; Ben M. Enis |
title_fullStr | The marketing research process a managerial approach to purchasing relevant information for decision making Keith K. Cox ; Ben M. Enis |
title_full_unstemmed | The marketing research process a managerial approach to purchasing relevant information for decision making Keith K. Cox ; Ben M. Enis |
title_short | The marketing research process |
title_sort | the marketing research process a managerial approach to purchasing relevant information for decision making |
title_sub | a managerial approach to purchasing relevant information for decision making |
work_keys_str_mv | AT coxkeithk themarketingresearchprocessamanagerialapproachtopurchasingrelevantinformationfordecisionmaking AT enisbenm themarketingresearchprocessamanagerialapproachtopurchasingrelevantinformationfordecisionmaking |