Business strategy in the online industry: market and network strategy in multi-layered industries
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Dt. Univ.-Verl.
2000
Wiesbaden Gabler |
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Gabler Edition Wissenschaft : Internationalisierung und Management
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 323 S. graph. Darst. : 21 cm |
| ISBN: | 3824473186 |
Internformat
MARC
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| 100 | 1 | |a Göttsch, Christian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Business strategy in the online industry |b market and network strategy in multi-layered industries |c Christian Göttsch |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Dt. Univ.-Verl. |c 2000 | |
| 264 | 1 | |a Wiesbaden |b Gabler | |
| 300 | |a XV, 323 S. |b graph. Darst. : 21 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Gabler Edition Wissenschaft : Internationalisierung und Management | |
| 502 | |a Zugl.: München, Univ. der Bundeswehr, Diss., 2000 | ||
| 650 | 0 | 7 | |a Online-Dienst |0 (DE-588)4354267-0 |2 gnd |9 rswk-swf |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009187094 | |
Datensatz im Suchindex
| _version_ | 1807504508569255936 |
|---|---|
| adam_text |
TABLE
OF
CONTENTS
LIST
OF
FIGURES
.XIII
LIST
OF
CASE
STUDIES
.
XV
PART
I:
INTRODUCTION
.
1
1.
PARTICULAR
APPROACH,
RESEARCH
FOCUS
AND
METHODOLOGY
.4
1.1.
THIS
PARTICULAR
APPROACH
.
4
1.1.1.
THE
CONTEXT
OF
"
BUZZ
WORDS
"
.
5
1.1.2.
RESEARCH
PERSPECTIVE
AND
OBJECT
DEFINITION
.
9
1.1.3.
THE
INTERNET
AND
THE
EMERGENCE
OF
A
NEW
CONSTELLATION
IN
THE
PROCESS
OF
CONVERGENCE
.
IS
1.2.
RESEARCH
PROBLEM:
STRUCTURE
OF
AND
STRATEGY
IN
THE
ON-LINE
INDUSTRY
.
_
.
18
13.
APPLIED
THEORY,
SCIENTIFIC
POSITIONING
&
RESEARCH
DESIGN
.
22
1.3.1.
APPLIED
THEORY
&
SCIENTIFIC
POSITIONING
.
22
1.3.2.
RESEARCH
DESIGN
.
25
1.4.
STRUCTURE
OF
THE
THESIS
.
_
.
_
.
_
.
28
PART
II:
ON-LINE
INDUSTRY
STRUCTURE
-
ANALYSIS
&
MODEL
.31
2.
ANALYSIS
OF
THE
ON-LINE
INDUSTRY
.33
2.1.
DESCRIPTION
OF
THE
FIELD
.
_
.
_
.
_
.
_
.
_
.
_
.
33
2.1.1.
POLITICAL
&
INSTITUTIONAL
FRAMEWORK
.
34
2.1.2.
TECHNOLOGICAL
FRAMEWORK
.41
2.1.3.
INDUSTRIAL
FRAMEWORK
.
50
2.1.4.
SOCIO-ECONOMIC
FRAMEWORK
.
54
2.1.5.
CONCLUSION
FROM
THE
INDUSTRY
ENVIRONMENT
.58
2.2.
THEORETICAL
FRAMEWORK
FOR
AN
INDUSTRY
MODEL
.
62
2.2.1.
ON
NETWORK
ECONOMICS
.
62
2.2.2.
COMPETITIVE
INDUSTRY
ANALYSIS
IN
OVERLAPPING
INDUSTRIES
.
88
2.2.3.
CONCEPTUAL
MODEL
OF
MULTI
LAYERED
INDUSTRIES
.
100
23.
ANALYSIS
OF
THE
HISTORY
OF
PROPRIETARY
ON-LINE
SERVICES.
_
.
_
.
_
.
106
23.1.
UTILIZATION
OF
EXPERIENCE
CURVE
EFFECTS
.
107
2.3.2.
THE
PROPRIETARY
ONLINE
SERVICE
BUSINESS
MODEL
.
110
2.3.3.
PROPRIETARY
ON-LINE
SERVICE
ARCHITECTURES
.
116
2.3.4.
STRUCTURE
OF
A
VERTICALLY
INTEGRATED
BUSINESS
SYSTEM
.
121
2.4.
THE
SHOCK
OF
CONVERGENCE
-
DISINTEGRATION
AND
TRANSITION
INTO
THE
INTERNET
PARADIGM.
_
_
131
2.4.1.
DECONSTRUCTION
OF
THE
VALUE
CHAIN
.
133
2.4.2.
ECONOMIES
OF
SCALE
AND
SCOPE
.
136
2.4.3.
COMPETENCY
BASED
COMPETITION
.
144
2.4.4.
THE
RESULTS:
UNBUNDLING,
DIFFERENTIATION
AND
EXPLOSIVE
GROWTH
.
147
2.5.
ON-LINE
INDUSTRY
IN
THE
INTERNET
PARADIGM
-
REINVENTION
OF
THE
PAST
.
150
2.5.1.
THE
MULTI
LAYER
BUSINESS
SYSTEM
-
THE
NEW
ON-LINE
BUSINESS
PARADIGM
.
152
2.5.2.
THE
APPLIED
MODEL
.
159
PART
III:
ON-LINE
BUSINESS
STRATEGY
-
ANALYSIS
&
TOOLS
.
163
3.
NAVIGATING
IN
THE
ON-LINE
INDUSTRY
-
FIRM
STRATEGY
.
-----
.
------
.
-
165
3.1.
CHALLENGES
FOR
BUSINESS
STRATEGY
_
.
---------
.
-----
.
-
165
3.1.1.
CHALLENGES
CAUSED
BY
THE
EXOGENOUS
&
GENERAL
FIELD
PARAMETERS
.
166
3.1.2.
CHALLENGES
BASED
IN
THE
PRODUCT-MARKET
AREA
.
167
3.1.3.
CHALLENGES
CAUSED
BY
THE
INTERDEPENDENCIES
OF
THE
MULTIPLE
LAYERS
.
168
3.1.4.
SUMMARY
AND
STRUCTURE
OF
THE
STRATEGIC
CHALLENGES
.
169
3.2.
BUSINESS
STRATEGY
MAINSTREAM
.
-------------
.
----------
.
------
.
----
.
175
3.2.1.
MARKET-BASED
VIEW
.
175
3.2.2.
RESOURCE-BASED
VIEW
.
194
3.2.3.
LESSONS
FOR
COMPETITION
IN
THE
ON-LINE INDUSTRY
.
206
3.2.4.
TOOL
SET
.
208
33.
TOOLS
FOR
NET-CENTRIC
BUSINESS
STRATEGY.
_
.
---------
.
_
.
-
.
211
3.3.1.
ENABLING
EXTERNALITIES
FOR
A
NETWORK
STRATEGY
.
212
3.3.2.
PRODUCT
STRATEGY
.
219
3.3.3.
NETWORKING
STRATEGY
.
225
3.3.4.
PRICING
STRATEGIES
&
BUSINESS
MODELS
.
241
3.3.5.
ADOPTION
STRATEGY
.
253
3.3.6.
CO-OPETITION
GAMES
WITH
YOUR
COMPLEMENTERS
.
258
3.4.
SUMMARY
OF
TOOLS,
TOOL
SET
AND
INDUSTRY
MODEL.
-
.
----
.
_
.
271
PART
IV:
SUMMARY
&
OUTLOOK.
_
.
_
283
4.
SUMMARY
&
OUTLOOK
.
.285
4.1.
SUMMARY
-
DYNAMIC
STRUCTURE
&
STRATEGY.
-------
.
_
.
----
.
_
.
285
4.2.
OUTLOOK
-
FURTHER
RESEARCH
ISSUES.
_
.
_
.
_
.
_
.
_
.
286
GLOSSARY
.
289
REFERENCES
_
.
_
.
_
.
_
.
-
.
291
SOURCES
CONSULTED
-
INTERVIEW
PARTNERS.
----
.
---
.
-
.317
XII |
| any_adam_object | 1 |
| author | Göttsch, Christian |
| author_facet | Göttsch, Christian |
| author_role | aut |
| author_sort | Göttsch, Christian |
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| building | Verbundindex |
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| ctrlnum | (OCoLC)614068821 (DE-599)BVBBV013459543 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
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| genre_facet | Hochschulschrift |
| id | DE-604.BV013459543 |
| illustrated | Illustrated |
| indexdate | 2024-08-16T01:10:25Z |
| institution | BVB |
| isbn | 3824473186 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009187094 |
| oclc_num | 614068821 |
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| owner_facet | DE-12 DE-19 DE-BY-UBM DE-N2 DE-706 DE-2070s DE-188 |
| physical | XV, 323 S. graph. Darst. : 21 cm |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Dt. Univ.-Verl. Gabler |
| record_format | marc |
| series2 | Gabler Edition Wissenschaft : Internationalisierung und Management |
| spelling | Göttsch, Christian Verfasser aut Business strategy in the online industry market and network strategy in multi-layered industries Christian Göttsch 1. Aufl. Wiesbaden Dt. Univ.-Verl. 2000 Wiesbaden Gabler XV, 323 S. graph. Darst. : 21 cm txt rdacontent n rdamedia nc rdacarrier Gabler Edition Wissenschaft : Internationalisierung und Management Zugl.: München, Univ. der Bundeswehr, Diss., 2000 Online-Dienst (DE-588)4354267-0 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Softwareindustrie (DE-588)4193242-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Softwareindustrie (DE-588)4193242-0 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Online-Dienst (DE-588)4354267-0 s DE-188 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009187094&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Göttsch, Christian Business strategy in the online industry market and network strategy in multi-layered industries Online-Dienst (DE-588)4354267-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Softwareindustrie (DE-588)4193242-0 gnd |
| subject_GND | (DE-588)4354267-0 (DE-588)4200234-5 (DE-588)4193242-0 (DE-588)4113937-9 |
| title | Business strategy in the online industry market and network strategy in multi-layered industries |
| title_auth | Business strategy in the online industry market and network strategy in multi-layered industries |
| title_exact_search | Business strategy in the online industry market and network strategy in multi-layered industries |
| title_full | Business strategy in the online industry market and network strategy in multi-layered industries Christian Göttsch |
| title_fullStr | Business strategy in the online industry market and network strategy in multi-layered industries Christian Göttsch |
| title_full_unstemmed | Business strategy in the online industry market and network strategy in multi-layered industries Christian Göttsch |
| title_short | Business strategy in the online industry |
| title_sort | business strategy in the online industry market and network strategy in multi layered industries |
| title_sub | market and network strategy in multi-layered industries |
| topic | Online-Dienst (DE-588)4354267-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Softwareindustrie (DE-588)4193242-0 gnd |
| topic_facet | Online-Dienst Wettbewerbsstrategie Softwareindustrie Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009187094&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT gottschchristian businessstrategyintheonlineindustrymarketandnetworkstrategyinmultilayeredindustries |