Strategic entrepreneurship: a decision-making approach to new venture creation and management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow [u.a.]
Pearson Education
2001
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| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 420 S. graph. Darst. |
| ISBN: | 0273651153 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface to second edition xi
Preface to first edition xiii
Part 1 INTRODUCTORY THEMES
Entrepreneurship in the modern world 2
1 The nature of entrepreneurship 5
1.1 What is entrepreneurship? 5
1.2 The entrepreneur s tasks 7
1.3 The role of the entrepreneur 11
1.4 The entrepreneurial personality 14
1.5 Cognitive aspects of entrepreneuship 17
1.6 Classifying entrepreneurs 19
1.7 Serial entrepreneurship 22
1.8 Entrepreneurship and small business management: a distinction 23
1.9 Entrepreneurship: a style of management 26
Selected case material 31
Review questions 34
2 The entrepreneurial process 35
2.1 Making a difference: entrepreneurship and the drive for change 35
2.2 Opportunity, organisation and resources 37
2.3 Action and the dynamics of success 39
2.4 Beyond profit: entrepreneurship in the social and public domains 42
Selected case material 45
Review questions 47
3 The individual entrepreneur 48
3.1 Who becomes an entrepreneur? 48
3.2 Characteristics of the successful entrepreneur 51
3.3 Entrepreneurial skills 54
3.4 Entrepreneurship and culture 56
Selected case matieral 60
Review questions 61
v
4 Making the move to entrepreneurship 62
4.1 The supply of entrepreneurs 62
4.2 Influences in the move to entrepreneurship 64
Selected case material 69
Review questions 71
5 The nature of business opportunity 72
5.1 The landscape of business opportunity 72
5.2 Innovation and the exploitation of opportunity 74
5.3 High and low innovation entrepreneurship 77
5.4 Opportunity and entrepreneurial motivation 77
5.5 The opportunity to create wealth 80
5.6 The opportunity to distribute wealth 82
Selected case material 85
Review questions 90
6 Resources in the entrepreneurial venture 91
6.1 Resources available to the entrepreneur 91
6.2 Financial resources 93
6.3 Operating resources 94
6.4 Human resources 95
6.5 Resources, investment and risk 97
Selected case material 100
Review questions 102
7 The entrepreneurial venture and the entrepreneurial
organisation 103
7.1 The concept of organisation 103
7.2 Organisation and the control of resources 107
7.3 Markets and hierarchies 109
7.4 Networks 112
7.5 The hollow organisation and the extended organisation 114
Selected case material 118
Review questions 122
8 The meaning of success 123
8.1 Defining success 123
8.2 Success factors for the new venture 125
8.3 Measuring success and setting objectives 128
8.4 Success and social responsibility 129
8.5 Understanding failure 132
Selected case material 137
Review questions 139
Contents
Part 2 CHOOSING A DIRECTION
9 Entrepreneurial vision !43
9.1 What is entrepreneurial vision? 143
9.2 Developing and shaping vision 144
9.3 Communicating and sharing vision 146
Selected case material 149
Review questions 151
10 The entrepreneurial mission 152
10.1 Why a well defined mission can help the venture 152
10.2 What a mission statement should include 154
10.3 Developing the mission statement 156
10.4 Articulating the mission statement 158
Selected case material 160
Review questions 162
11 The strategy for the venture 163
11.1 What is a business strategy? 163
11.2 Strategy process in the entrepreneurial business 166
11.3 Controlling strategy process in the venture 171
11.4 Why a well defined strategy can help the venture 172
11.5 An overview of entrepreneurial entry strategies 176
11.6 Talking strategy: entrepreneurial strategic heuristics 179
Selected case material 182
Review questions 188
12 The business plan: an entrepreneurial tool 189
12.1 Planning and performance 189
12.2 The role of the business plan 190
12.3 What a business plan should include 192
12.4 Business planning: analysis and synthesis 194
12.5 Business planning: action and communication 196
12.6 Strategy, planning and flexibility 197
Selected case material 200
Review questions 202
Part 3 INITIATING THE NEW VENTURE
13 The strategic window: identifying and analysing the gap
for the new business 205
13.1 Why existing businesses leave gaps in the market 205
vii
13.2 The strategic window: a visual metaphor 209
Selected case material 212
Review questions 214
14 Seeing the window: scanning for opportunity 215
14.1 Types of opportunities available 215
14.2 Methods of spotting opportunities 217
14.3 Screening and selecting opportunities 220
14.4 Entrepreneurial innovation 222
Selected case material 225
Review questions 228
15 Locating the window: positioning the new venture 229
15.1 The idea of positioning 229
15.2 Strategic positioning 230
15.3 Market positioning 233
Selected case material 236
Review questions 238
16 Measuring the window: analysing the opportunity 239
16.1 The need for information 239
16.2 Analysing the market and identifying key issues 240
16.3 Analysing the opportunity: qualitative methods 241
16.4 Analysing the opportunity: quantitative methods 244
Selected case material 247
Review questions 251
17 Opening the window: gaining commitment 252
17.1 Entering the network 252
17.2 Gaining financial investment: key issues 255
17.3 Gaining human commitment 258
Selected case materials 261
Review questions 264
18 Closing the window: sustaining competitiveness 265
18.1 Long term success and sustainable competitive advantage 265
18.2 How competitive advantage is established 272
18.3 Maintaining competitive advantage 276
Selected case materials 282
Review questions 284
19 Gaining financial support: issues and approaches 285
19.1 Sources and types of financial investment 285
Contents
19.2 How backers select investment opportunities 289
19.3 The questions investors need answering 291
Selected case material 296
Review questions 300
Part 4 MANAGING THE GROWTH AND DEVELOPMENT
OF THE VENTURE
20 The dimensions of business growth 303
20.1 The process of growth 303
20.2 Financial analysis 305
20.3 Financial growth 313
20.4 Strategic growth 316
20.5 Structural growth 323
20.6 Organisational growth 327
20.7 The venture as a theatre for human growth 331
Selected case material 333
Review questions 336
21 Strategies for expansion 337
21.1 Increasing market share 337
21.2 Developing new products 340
21.3 Entering new markets 342
21.4 Entrepreneurial exporting 344
21.5 Acquisitions 347
Selected case material 352
Review questions 354
22 Organisational growth and development 355
22.1 Conceptualising growth and organisational change 355
22.2 Growth as an objective for the venture 361
22.3 Controlling and planning for growth 363
Selected case material 364
Review questions 366
23 Leadership, power and motivation in the entrepreneurial
venture 367
23.1 The human dimension: relating leadership, power and motivation 367
23.2 Understanding leadership 368
23.3 The basis of power and using power 372
23.4 Approaches to understanding motivation 374
23.5 Self motivation and motivating others 376
Selected case material 381
Review questions 384
ix
24 Consolidating the venture 385
24.1 What consolidation means 385
24.2 Building success into consolidation 386
24.3 Encouraging intrapreneurism 388
Selected case material 392
Review questions 395
25 The changing role of the entrepreneur in the
consolidated organisation 396
25.1 The entrepreneur versus the chief executive 396
25.2 The dangers of entrepreneurial control in the mature organisation 399
25.3 The role of the founding entrepreneur in the mature organisation 400
25.4 Succession in the entrepreneurial business 402
Selected case material 406
Review questions 408
Index 409
|
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| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:45:58Z |
| institution | BVB |
| isbn | 0273651153 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009174268 |
| oclc_num | 634652994 |
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| physical | XIX, 420 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Pearson Education |
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| spelling | Wickham, Philip A. Verfasser aut Strategic entrepreneurship a decision-making approach to new venture creation and management Philip A. Wickham 2. ed. Harlow [u.a.] Pearson Education 2001 XIX, 420 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 s Strategisches Management (DE-588)4124261-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009174268&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wickham, Philip A. Strategic entrepreneurship a decision-making approach to new venture creation and management Unternehmensgründung (DE-588)4078599-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4124261-0 |
| title | Strategic entrepreneurship a decision-making approach to new venture creation and management |
| title_auth | Strategic entrepreneurship a decision-making approach to new venture creation and management |
| title_exact_search | Strategic entrepreneurship a decision-making approach to new venture creation and management |
| title_full | Strategic entrepreneurship a decision-making approach to new venture creation and management Philip A. Wickham |
| title_fullStr | Strategic entrepreneurship a decision-making approach to new venture creation and management Philip A. Wickham |
| title_full_unstemmed | Strategic entrepreneurship a decision-making approach to new venture creation and management Philip A. Wickham |
| title_short | Strategic entrepreneurship |
| title_sort | strategic entrepreneurship a decision making approach to new venture creation and management |
| title_sub | a decision-making approach to new venture creation and management |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Unternehmensgründung Strategisches Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009174268&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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