Endless propaganda: the advertising of public goods
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "p...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Toronto [u.a.]
Univ. of Toronto Press
2000
|
| Schlagworte: | |
| Zusammenfassung: | "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--BOOK JACKET. |
| Beschreibung: | XVI, 365 S. Ill. |
| ISBN: | 0802083013 0802047394 |
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Datensatz im Suchindex
| _version_ | 1804128226301181952 |
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| any_adam_object | |
| author | Rutherford, Paul 1944- |
| author_GND | (DE-588)172350573 |
| author_facet | Rutherford, Paul 1944- |
| author_role | aut |
| author_sort | Rutherford, Paul 1944- |
| author_variant | p r pr |
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| bvnumber | BV013436478 |
| callnumber-first | H - Social Science |
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| discipline | Soziologie |
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| indexdate | 2024-07-09T18:45:52Z |
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| spelling | Rutherford, Paul 1944- Verfasser (DE-588)172350573 aut Endless propaganda the advertising of public goods Paul Rutherford Toronto [u.a.] Univ. of Toronto Press 2000 XVI, 365 S. Ill. txt rdacontent n rdamedia nc rdacarrier "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--BOOK JACKET. Advertenties gtt Bien commun rasuqam Gedragsbeïnvloeding gtt Marketing social - Canada ram Marketing social - Europe de l'Ouest ram Marketing social - États-Unis ram Propagande rasuqam Publicité d'intérêt public - Canada ram Publicité d'intérêt public - Europe de l'Ouest ram Publicité d'intérêt public - États-Unis ram Publicité engagée rasuqam Publicité télévisée - Aspect social - États-Unis Publicité télévisée rasuqam Publicité téléviséé - Aspect social Publicité-plaidoyer - Aspect social Publicité-plaidoyer - Aspect social - États-Unis Services publics rasuqam Sociale verantwoordelijkheid gtt Advertising, Public service Canada Advertising, Public service Europe Advertising, Public service United States Advocacy advertising Canada Advocacy advertising Europe Advocacy advertising United States Social marketing Canada Social marketing Europe Social marketing United States Öffentliches Gut (DE-588)4043179-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Propaganda (DE-588)4076374-2 gnd rswk-swf Canada rasuqam États-Unis rasuqam Europa Kanada USA USA (DE-588)4078704-7 gnd rswk-swf Werbung (DE-588)4065541-6 s Propaganda (DE-588)4076374-2 s Öffentliches Gut (DE-588)4043179-4 s DE-604 USA (DE-588)4078704-7 g |
| spellingShingle | Rutherford, Paul 1944- Endless propaganda the advertising of public goods Advertenties gtt Bien commun rasuqam Gedragsbeïnvloeding gtt Marketing social - Canada ram Marketing social - Europe de l'Ouest ram Marketing social - États-Unis ram Propagande rasuqam Publicité d'intérêt public - Canada ram Publicité d'intérêt public - Europe de l'Ouest ram Publicité d'intérêt public - États-Unis ram Publicité engagée rasuqam Publicité télévisée - Aspect social - États-Unis Publicité télévisée rasuqam Publicité téléviséé - Aspect social Publicité-plaidoyer - Aspect social Publicité-plaidoyer - Aspect social - États-Unis Services publics rasuqam Sociale verantwoordelijkheid gtt Advertising, Public service Canada Advertising, Public service Europe Advertising, Public service United States Advocacy advertising Canada Advocacy advertising Europe Advocacy advertising United States Social marketing Canada Social marketing Europe Social marketing United States Öffentliches Gut (DE-588)4043179-4 gnd Werbung (DE-588)4065541-6 gnd Propaganda (DE-588)4076374-2 gnd |
| subject_GND | (DE-588)4043179-4 (DE-588)4065541-6 (DE-588)4076374-2 (DE-588)4078704-7 |
| title | Endless propaganda the advertising of public goods |
| title_auth | Endless propaganda the advertising of public goods |
| title_exact_search | Endless propaganda the advertising of public goods |
| title_full | Endless propaganda the advertising of public goods Paul Rutherford |
| title_fullStr | Endless propaganda the advertising of public goods Paul Rutherford |
| title_full_unstemmed | Endless propaganda the advertising of public goods Paul Rutherford |
| title_short | Endless propaganda |
| title_sort | endless propaganda the advertising of public goods |
| title_sub | the advertising of public goods |
| topic | Advertenties gtt Bien commun rasuqam Gedragsbeïnvloeding gtt Marketing social - Canada ram Marketing social - Europe de l'Ouest ram Marketing social - États-Unis ram Propagande rasuqam Publicité d'intérêt public - Canada ram Publicité d'intérêt public - Europe de l'Ouest ram Publicité d'intérêt public - États-Unis ram Publicité engagée rasuqam Publicité télévisée - Aspect social - États-Unis Publicité télévisée rasuqam Publicité téléviséé - Aspect social Publicité-plaidoyer - Aspect social Publicité-plaidoyer - Aspect social - États-Unis Services publics rasuqam Sociale verantwoordelijkheid gtt Advertising, Public service Canada Advertising, Public service Europe Advertising, Public service United States Advocacy advertising Canada Advocacy advertising Europe Advocacy advertising United States Social marketing Canada Social marketing Europe Social marketing United States Öffentliches Gut (DE-588)4043179-4 gnd Werbung (DE-588)4065541-6 gnd Propaganda (DE-588)4076374-2 gnd |
| topic_facet | Advertenties Bien commun Gedragsbeïnvloeding Marketing social - Canada Marketing social - Europe de l'Ouest Marketing social - États-Unis Propagande Publicité d'intérêt public - Canada Publicité d'intérêt public - Europe de l'Ouest Publicité d'intérêt public - États-Unis Publicité engagée Publicité télévisée - Aspect social - États-Unis Publicité télévisée Publicité téléviséé - Aspect social Publicité-plaidoyer - Aspect social Publicité-plaidoyer - Aspect social - États-Unis Services publics Sociale verantwoordelijkheid Advertising, Public service Canada Advertising, Public service Europe Advertising, Public service United States Advocacy advertising Canada Advocacy advertising Europe Advocacy advertising United States Social marketing Canada Social marketing Europe Social marketing United States Öffentliches Gut Werbung Propaganda Canada États-Unis Europa Kanada USA |
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