Global marketing management: a european perspective
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England [u.a.]
Financial Times Prentice Hall
2001
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| Subjects: | |
| Physical Description: | XVI, 610 S. graph. Darst. |
| ISBN: | 0138418268 |
Staff View
MARC
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Record in the Search Index
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| DE-BY-FWS_katkey | 182250 |
| DE-BY-FWS_media_number | 083000358613 |
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| author | Keegan, Warren J. 1936-2014 Schlegelmilch, Bodo B. 1955- |
| author_GND | (DE-588)123495075 (DE-588)123084865 |
| author_facet | Keegan, Warren J. 1936-2014 Schlegelmilch, Bodo B. 1955- |
| author_role | aut aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk b b s bb bbs |
| building | Verbundindex |
| bvnumber | BV013415061 |
| callnumber-first | H - Social Science |
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| callnumber-sort | HF 41416.6 E85 K44 42001 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)44868912 (DE-599)BVBBV013415061 |
| dewey-full | 658.8/48/09421 658.8/48/094 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/48/094 21 658.8/48/094 |
| dewey-sort | 3658.8 248 294 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV013415061 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:41:57Z |
| institution | BVB |
| isbn | 0138418268 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009153534 |
| oclc_num | 44868912 |
| open_access_boolean | |
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| owner_facet | DE-703 DE-859 DE-92 DE-862 DE-BY-FWS DE-1051 DE-N2 DE-573 DE-739 DE-1049 DE-521 DE-2070s |
| physical | XVI, 610 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spellingShingle | Keegan, Warren J. 1936-2014 Schlegelmilch, Bodo B. 1955- Global marketing management a european perspective Internationale marketing gtt Marchés d'exportation - Gestion - Europe - Cas, Études de ram Marchés d'exportation - Gestion - Europe ram Export marketing -- Europe -- Management Export marketing -- Europe -- Management -- Case studies Exportmarketing (DE-588)4153393-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4153393-8 (DE-588)4168907-0 (DE-588)4037278-9 (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Global marketing management a european perspective |
| title_auth | Global marketing management a european perspective |
| title_exact_search | Global marketing management a european perspective |
| title_full | Global marketing management a european perspective Warren J. Keegan ; Bodo B. Schlegelmilch |
| title_fullStr | Global marketing management a european perspective Warren J. Keegan ; Bodo B. Schlegelmilch |
| title_full_unstemmed | Global marketing management a european perspective Warren J. Keegan ; Bodo B. Schlegelmilch |
| title_short | Global marketing management |
| title_sort | global marketing management a european perspective |
| title_sub | a european perspective |
| topic | Internationale marketing gtt Marchés d'exportation - Gestion - Europe - Cas, Études de ram Marchés d'exportation - Gestion - Europe ram Export marketing -- Europe -- Management Export marketing -- Europe -- Management -- Case studies Exportmarketing (DE-588)4153393-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Marchés d'exportation - Gestion - Europe - Cas, Études de Marchés d'exportation - Gestion - Europe Export marketing -- Europe -- Management Export marketing -- Europe -- Management -- Case studies Exportmarketing Marketingmanagement Management Internationales Marketing Europa Fallstudiensammlung |
| work_keys_str_mv | AT keeganwarrenj globalmarketingmanagementaeuropeanperspective AT schlegelmilchbodob globalmarketingmanagementaeuropeanperspective |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Call Number: |
2000 QP 680 K26 M3 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |