Advertising: methods and media
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
San Francisco
Wadsworth
1961
|
| Subjects: | |
| Physical Description: | XV, 460 S. Ill., graph. Darst., Kt. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013399568 | ||
| 003 | DE-604 | ||
| 005 | 20001103 | ||
| 007 | t | ||
| 008 | 001024s1961 abd| |||| 00||| eng d | ||
| 035 | |a (OCoLC)1802504 | ||
| 035 | |a (DE-599)BVBBV013399568 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Gaw, Walter A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b methods and media |c Walter A. Gaw |
| 264 | 1 | |a San Francisco |b Wadsworth |c 1961 | |
| 300 | |a XV, 460 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009142335 | ||
Record in the Search Index
| _version_ | 1804128183706976256 |
|---|---|
| any_adam_object | |
| author | Gaw, Walter A. |
| author_facet | Gaw, Walter A. |
| author_role | aut |
| author_sort | Gaw, Walter A. |
| author_variant | w a g wa wag |
| building | Verbundindex |
| bvnumber | BV013399568 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1802504 (DE-599)BVBBV013399568 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013399568 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:45:12Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009142335 |
| oclc_num | 1802504 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XV, 460 S. Ill., graph. Darst., Kt. |
| publishDate | 1961 |
| publishDateSearch | 1961 |
| publishDateSort | 1961 |
| publisher | Wadsworth |
| record_format | marc |
| spelling | Gaw, Walter A. Verfasser aut Advertising methods and media Walter A. Gaw San Francisco Wadsworth 1961 XV, 460 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Advertising |
| spellingShingle | Gaw, Walter A. Advertising methods and media Advertising |
| title | Advertising methods and media |
| title_auth | Advertising methods and media |
| title_exact_search | Advertising methods and media |
| title_full | Advertising methods and media Walter A. Gaw |
| title_fullStr | Advertising methods and media Walter A. Gaw |
| title_full_unstemmed | Advertising methods and media Walter A. Gaw |
| title_short | Advertising |
| title_sort | advertising methods and media |
| title_sub | methods and media |
| topic | Advertising |
| topic_facet | Advertising |
| work_keys_str_mv | AT gawwaltera advertisingmethodsandmedia |